Ellie Horvath
At Best Startup London we track over 100,000 London based startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.
We’ve ranked the top 101 Consumer companies in London. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).
We selected the organisations listed in this article based on:
- Track record
- Executive leadership
- Market share
- Innovation
- ESG rating
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Top Consumer Companies & Startups (London)
Fintern
| Founders | Dr Michelle He, Gerald Chappell |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Fintern is a lending startup looking to offer an AI-driven alternative to costly payday loans.
Bramble Energy
| Founders | Tom Mason |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bramble Energy is an innovator energy technology company that designs and manufactures high-performance, low-cost, and fuel cell stack
Arcadia Group
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Arcadia Group Ltd. is a British multinational retailing company
Smol
| Founders | Nick Green, Paula Quazi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Smol is a homecare startup that delivers eco-friendly laundry capsules and dishwasher tablets to people’s homes.
Waldo
| Founders | Ashleigh Hinde |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Waldo delivers high quality, daily contact lenses on subscription.
Patch
| Founders | Freddie Blackett |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Patch is the direct-to-consumer brand for the people who need plants most – those who live and work in the city
Pave
| Founders | Chris Butcher, Sho Sugihara |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The proper path to good credit
Good Club
| Founders | Ben Patten, Danny Blackman, Tatsuya Ono |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Good Club is a Zero Waste supermarket that offers different brands and sells groceries in reusable packaging.
Doctify
| Founders | Daniel Jung, Stephanie Eltz, Suman Saha |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Doctify provides a solution for the millions of patients who want to search and compare healthcare and social care providers online.
Callaly
| Founders | Alex Hooi, Ewa Radziwon, Thang Vo-Ta |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Callaly is a period care company that develops and manufactures innovative feminine care products.
Keebo
| Founders | Matthew Hallett, Michael Vanaselja |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Hey, we’re Keebo, the credit card designed for the new generation to build better credit and improve financial wellbeing.
Oodee
| Founders | Karen Harwood, Victoria Tydeman |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
allergen neutral skincare – next generation clean beauty
Doji
| Founders | Bilal Ishaq Khan, Fernando Montera Filho, Satyen Fakey |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Doji is an online real-time marketplace for used goods.
Carv
| Founders | Jamie Grant, Pruthvikar Reddy |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Carv is the first wearable dedicated to skiing that speaks to you as you ski, serving as a digital ski coach.
Sirin Labs
| Founders | Kenges Rakishev, Moshe Hogeg, Tal Cohen |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sirin Labs is a high-end smartphone manufacturer.
CUDONI
| Founders | James Harford-Tyrer |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Europe’s only full-service luxury resale platform. Effortlessly buy and sell authentic designer items at up to 90% off retail price.
Unilever
| Founders | Jeremy Basset |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Unilever produces and supplies fast-moving consumer goods in food, home, and personal care product categories worldwide.
Gravitiq
| Founders | Sachin Srivastava, Saurabh Srivastava |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Gravitiq scale the best e-commerce health & personal care brands and help everyone take control of their health.
Cheeky Panda
| Founders | Chris Forbes, Julie Chen |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Cheeky Panda is a sustainable bamboo tissue manufacturer.
UENI
| Founders | Anh Pham Vu, Christine Telyan |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
UENI is a London based tech company that’s empowering businesses to get online and find the tools they need to succeed.
Snupps
| Founders | Mac Anabtawi, Sari Anabtawi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Snupps helps people organize, share and discover the stuff they own and value.
Pluto
| Founders | Alex Rainey, Harry Williams, James Birch |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Pluto helps travel lovers discover inspiration, plan their trips and connect with like-minded people. It’s like Pinterest, but for travel.
Kokoon Technology
| Founders | Richard Hall, Tim Antos |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Kokoon Technology is a digital health platform applying data to provide a personalized path to better sleep and mental health
Laundrapp
| Founders | Antony Pink, Dominic Perks, Edward Relf, Jack Mason, Nick Bransby-Williams |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Laundrapp is the UK’s leading online laundry and dry cleaning service, offering unparalleled levels of quality cleaning right across London.
Ofcom
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Ofcom is the UK’s communications regulator.
Heat
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Heat is a clothing platform intended to encourage sustainable fashion
Paperclip
| Founders | Alan Small, Richard Woolley, Ziad Al-Ziadi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Changing the way people think about the things that they own.
Archdesk
| Founders | Michal Mojzesz |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Archdesk is a cloud-based software, specifically designed & developed for the construction industry in mind.
Knoma
| Founders | Brett Shanley |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Knoma offers a payment solution and marketplace for lifelong learning.
Plend
| Founders | James Pursaill, Robert Pasco |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Building a better way to borrow, where people are no longer held back by their credit history
Blow
| Founders | Dharmash Mistry, Fiona McIntosh |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Blow is an online platform that provides its users with a range of beauty services.
Maaind
| Founders | Dzera Kaytati, Martin Dinov, Oleg Lenive |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Personalised wellbeing through biometrics and neuroadaptive AI
Floom
| Founders | Lana Elie |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Floom is a tech-enabled marketplace for florists to sell their creations direct to customers.
Mobilus Labs
| Founders | Jordan McRae |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Mobilus Labs is a tech startup with the mission to provide frictionless voice communications.
Akrod Limited
| Founders | Andrea Gerosa, Frederic Nze, Georgios Psonis |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Powering the next generation of credit technology for the world’s underbanked
Swytch
| Founders | Dmitro Khroma, Hayley Bishop, Oliver Montague |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Instantly convert any bike into an eBike (electric bike)
BYBI
| Founders | Dominika Minarovic, Elsie Rutterford |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
BYBI is a vegan and sustainable skincare brand, designed to optimise the skin’s health.
Playbrush
| Founders | Matthäus Ittner, Paul Varga, Tolulope Ogunsina |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Playbrush is a technology company that digitalises oral care for children.
Trilo
| Founders | Hamish Blythe |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Building the simplest way for people to pay people
Motorway
| Founders | Alex Buttle, Harry Jones, Tom Leathes |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Motorway is an online used-car marketplace for professional car dealers that sells their cars using their smartphones.
Attest
| Founders | Jeremy King, Tony Hunter |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Attest is a consumer research platform that delivers consumer data that drive predictable and repeatable growth to businesses.
Bulb
| Founders | Amit Gudka, Hayden Wood |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bulb provides affordable renewable energy for homes and businesses.
Farewill
| Founders | Dan Garrett, Tom Rogers |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Farewill is a provider of an all-in-one financial and legal services platform used to deal with all paperwork after death.
theUp.co
| Founders | Charlie Baron, Hugo Tilmouth |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
TheUp.co builds technology which is shaping the future of hospitality
Dorm
| Founders | Ranbir Arora, Taras Polischuk |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Dorm is an audio learning app that aggregates and curates the world’s podcasting content.
Duel
| Founders | Panagiotis Tsarouchis, Paul Archer |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Brand Advocacy Platform that enables purpose-led brands to drive organic growth & retention through word-of-mouth & advocacy
Leanpay
| Founders | Misa Zivic |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Leanpay is an omni-channel POS financing company that aims to disrupt consumer loans segment, and help consumers buy products they need.
Switchee
| Founders | Adam Fudakowski |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Data analytics and IoT business serving large social landlords
Travel Creators
| Founders | Chanti Loraine-Grews, Janine Salame |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Keeping Travel Human by Inspiring Global Travelers and connecting them to Travel Creators.
BorrowMyDoggy
| Founders | Les Cochrane, Rikke Rosenlund |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
BorrowMyDoggy is a trusted community where local dog lovers help take care of dogs for walkies.
Buyapowa
| Founders | Gideon Lask |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Buyapowa is the global leader in referral marketing. Your customers have friends, let’s make them customers too.
Bower Collective
| Founders | Marcus Hill, Nick Troday |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bower Collective is a direct-to-consumer digital platform for sustainable home and personal care products.
McLEAR
| Founders | Chris Leach, Joe Prencipe, John McLear |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
McLEAR is a British tech startup that invented the smart ring and works with some of the world’s largest banks and corporations.
Smarter
| Founders | Christian Lane |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Smarter develops connected kitchen products that bridge the gap between the traditional and smart kitchen.
Moley Robotics
| Founders | Mark Oleynik |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Moley Robotics develops robotic kitchen with oven, hob, sink, and two dexterous robotic arms that allow it to cook.
Pycom
| Founders | Bettina Rubek Slater, Daniel Campora, Fred de Haro |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The world’s most integrated IoT Platform
Prodsight
| Founders | Tadas Labudis |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Prodsight is an IT company that provides Software-as-a-Service for business intelligence through customer feedback and insights.
Prodsight
| Founders | Tadas Labudis |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Prodsight is an IT company that provides Software-as-a-Service for business intelligence through customer feedback and insights.
Olsam Group
| Founders | Ollie Horbye, Sam Horbye |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Olsam Group is a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C eCommerce brands.
Vector Watch
| Founders | Andrei Pitiș, Dan Tudose |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Vector Watch designs and develops smart watches and wearable technologies.
Wollit
| Founders | Liad Shababo |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The UK’s most powerful financial membership
Sky-Futures
| Founders | Chris Blackford, James Harrison, Nick Rogers |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sky-Futures is a provider of drone-based inspection and data services to the industrial inspection market.
Proxima Group
| Founders | Dan Nolan |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Proxima Group is an advisory firm servicing large organisations.
Mayku
| Founders | Alex Smilansky, Benjamin Redford |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Mayku develops tabletop machines to help streamline product development cycle.
Permira
| Founders | Damon Buffini, Nicholas Ferguson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Permira is a global growth obsessed private capital investor.
Satoshi Systems Limited
| Founders | Saurabh Goyal |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Satoshi Systems provides state of the art software solutions for the trading space, currently focusing on the commodity.
Huupe Limited
| Founders | Jason Futers |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Personal & professional development that works
envoPAP
| Founders | Kaushal Shah |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
envoPAP is a Sustainable Materials Company utilizing green technology to provide agricultural waste with a second life.
LF Group
| Founders | Alex Karetin, Alexey Moiseenkov, Dmitry Beseda, Stas Kapinus |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
SaaS for communities. We help you find new teammates in your favorite online games.
Resolver
| Founders | James Walker |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Resolver provides an end-to-end complaint-resolution service.
Bloombox Club
| Founders | John Gilbert, Katie Cooper, Lana Novak |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bloombox Club is an online plant and wellness brand bringing people closer to nature
Little Dish
| Founders | Hillary Graves |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Make perfectly nutritionally balanced food for toddlers
StoryTerrace
| Founders | Rutger Bruining |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
StoryTerrace helps people to capture their life story using professional writers and software.
Opun
| Founders | John Cushing, Rod Brown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Why leave home improvement to chance? Opun is the smart new way to end your home improvement nightmares.
Nurturey
| Founders | Tushar Srivastava |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Nurturey is the smartest Personal Assistant for parents
Compare Ethics
| Founders | Abbie Morris, James Omisakin |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The sustainable platform that makes it easy for conscious consumers to find verified sustainable products.
Squawka
| Founders | Leo Harrison, Sanjit Atwal |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Squawka is a digital media company focused on using stats & data viz to fuel content for fans
Focaldata
| Founders | Aidan Russell, Calvin Dudek, Justin Ibbett |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Focaldata is a consumer analytics and public opinion polling startup.
LoveSpace
| Founders | Brett Akker, Stephen Folwell |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
LoveSpace is the UK’s first storage-by-the-box company, offering next-day collection and return of items.
reboxed
| Founders | Phil Kemish |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Recommerce platform – E-commerce, SaaS and on-demand buyback of consumer electronics
Plank Hardware
| Founders | Annie Aveyard, Thomas Revill |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Plank Hardware is a direct-to-consumer home décor brand whose stylish hardware products.
Divido
| Founders | Anders Hallsten, Christer Holloman, Fredrik Borgquist |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Divido is a global white label consumer lending platform for financial institutions and multinational retailers.
Proportunity
| Founders | Stefan Boronea, Vadim Toader |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Proportunity is a financial services organisation made possible by technology.
Almond Impact
| Founders | Oliver Bolton, Rory O’Grady |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Almond Impact claims to be the first app that empowers anyone to become carbon balanced.
Qudo
| Founders | Mihajlo Popesku |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Qudo enables businesses to utilize AI to run, analyze, and trigger entire research programs, all from a single, simple platform.
Airex
| Founders | Agnes Czako, James Wright |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Airex is a smart ventilation control that builds intelligent air ventilation units using atmospheric sensors and cloud algorithms.
Switchd
| Founders | Llewellyn Kinch, Thomas Rogers |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Switchd is an automate the process of energy switching.
K Wearables | My K Ring
| Founders | Philip Campbell |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
K Wearables is an award winning fintech focussed on wearables, combining payments, mass transit, loyalty, access control and ticketing.
SunGod
| Founders | Ali Watkiss, Zoe Charlotte Watkiss |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sungod is a company that takes pioneer approach to make better and more sustainable eye wear product.
Angee Technologies Ltd.
| Founders | Lukas Stibor, Miroslav Chmelka, Tomas Turek |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Home IoT Platform to protect your home and privacy
Electric Jukebox
| Founders | Rob Lewis, William Morgan |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Electric Jukebox: Taking on music streaming services, home entertainment systems
My Bespoke Room
| Founders | Diana Greenhalgh, Laura Simpson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The UK’s No.1 Rated Interior Design Service; PLUS SaaS tool for Interior Designers to streamline and run their own business.
Tala
| Founders | Joshua Ward, Maxwell Wood, William Symington |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Tala is a lighting brand that designs and supplies lighting products for interior design.
Stuffstr
| Founders | John Atcheson, Steve Gutmann |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Stuffstr makes recommerce a part of every retail transaction
Frolo
| Founders | Zoë Desmond |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Frolo provides community app for single parents to connect with like-minded local single parents for support, guidance and virtual meetups.
OnLadder
| Founders | Cameron Orcutt, Samuel Hatley |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
OnLadder is a proptech company that aims to make property ownership accessible to everyone.
Brizi
| Founders | Yosi Romano, Ziv Leinwand |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Brizi protects babies from outdoor air pollution.
TAUR
| Founders | Carson Brown, Richard Adey |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The electric scooter built for life in the city. Available for pre-order now. Winner of 2021 GOOD DESIGN® Awards.
Retailys
| Founders | Petr Heller |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Retailys.com is an e-commerce omnichannel platform integrating e-shops, global marketplaces and social networks.
bySTORED
| Founders | Daniel Axsäter, Peter Gentzel |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Taking the stress out of storage since 2013
Paysme
| Founders | Derek Stewart |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Paysme is a FinTech champion of SMEs.
