Ellie Horvath
At Best Startup London we track over 100,000 London based startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.
We’ve ranked the top 101 Fitness companies in London. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).
We selected the organisations listed in this article based on:
- Track record
- Executive leadership
- Market share
- Innovation
- ESG rating
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Top Fitness Companies & Startups (London)
Virgin Active
| Founders | Frank Reed |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Virgin Active Health Clubs offer stylish, spacious, and dynamic exercise environments.
Second Nature
| Founders | Chris Edson, Michael Gibbs |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Second Nature is a digital programme that helps people lead healthier lives
Sudor Interactive
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sudor Interactive is a platform that is designed for fitness professionals to build a digital business and enjoy financial freedom.
Pure Gym
| Founders | Peter Roberts |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
PureGym is a gym operator that provides affordable and convenient access to fitness facilities in the U.K.
Zava
| Founders | Amit Khutti, David Meinertz |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Zava is an online medical service provider and offers consultations, diagnostics and medication without the need for a face-to-face visit.
MindLabs
| Founders | Adnan Ebrahim, Gabor Szedlak |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
MindLabs is the world’s first live mental health platform.
Hussle
| Founders | Jamie Ward, Neil Harmsworth |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The largest health & wellness platform in the UK connecting people and fitness.
NGX
| Founders | Alex Blyth, Hugo Jones, Jeremy Poland, Thomas Duncan Bell |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The World’s First Genetically Personalised Nutrition Shake
Quell
| Founders | Cameron Brookhouse, Doug Stidolph, Lorenzo Spreafico, Martin Tweedie |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Quell delivers a virtual fitness world that offers a unique experience of intense workout while gaming to achieve fitness goals.
Terra
| Founders | Kyriakos Eleftheriou, Raouf Yousfi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Terra makes it easy for apps to connect to wearables
YgEia3
| Founders | David Schoenfeld, Scott McLauglin |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
YgEia3 works with corporations developing comprehensive wellness testing for each company.
Peak
| Founders | Gerald Goldstein, Itamar Lesuisse, Sagi Shorrer, Xavier Louis |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Peak’s mission is to help the world spend their time better using tools and technique borrowed from education, neuroscience and gaming.
The Sports Edit
| Founders | Nick Paulson-Ellis |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Sports Edit is a multi-channel retailer.
Sanctus
| Founders | George Bettany, James Routledge |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sanctus makes it easy for employees to talk to a professional about their mental health.
BioBeats
| Founders | David Plans, Davide Morelli, Nadeem Kassam |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
BioBeats is a human company that creates digital artificial intelligence products to tackle mental health globally.
HelloSelf
| Founders | Charles Wells |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
HelloSelf is a health and wellness platform that provides its users with digital access to therapists.
Walking on Earth
| Founders | Reeva Misra |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Walking on Earth is the digital platform that determines the individual’s stress level through a tech-based assessment.
Qured
| Founders | Alex Templeton, Charlie Harington |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Extraordinary care, at the touch of a button.
HealthUnlocked
| Founders | Jorge Armanet, Matt Jameson Evans |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
HealthUnlocked is a social network for health.
Gymbox
| Founders | Richard Hilton |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Gymbox offers services for individuals to maintain good health conditions.
Class-ify
| Founders | Daniel Stott, Jim Beattie, Tristan Rushworth |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A technology platform that helps independent fitness trainers to build an online coaching business by monetising their audience.
Baby2Body
| Founders | Melinda Nicci |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Baby2Body is a fully automated health, fitness and wellbeing coaching platform for pregnant women and mothers.
Fitwell
| Founders | Baris Ozaydinli |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Fitwell is a wellness A.I. start-up focused on providing contextual holistic coaching combining fitness and wellness.
1Rebel
| Founders | Giles Dean, James Balfour, James Bamford |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
1Rebel is a new fitness venture.
Cannaray
| Founders | Clive Sharpe, David Hogg, Joshua Roberts, Leah Park, M Scott Maguire |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Cannaray is a leading European cannabis company spanning both medical THC and CBD wellness brands.
Genius Sports
| Founders | Mark Locke, Robert Smithson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media.
Urban
| Founders | Giles Williams, Jack Tang |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Urban is an online wellness appointment platform for booking in-person and online treatments.
FitXR
| Founders | Sam Cole, Sameer Baroova |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
FitXR, the leading developer of VR/AR fitness apps, is passionately dedicated to making fitness more fun and accessible for everyone.
Solo60
| Founders | Ben Alderton |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Discover your own gym from 60 minutes solo, with friends or as a personal trainer.
WIT Fitness
| Founders | Daniel Williams |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Itself as a unique, multi-brand fitness concept store.
SuperCarers
| Founders | Adam Pike, Daniel Pike |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
SuperCarers is an online platform helping families to find trusted carers living in their local area.
PSYT
| Founders | George MacKerron, Matthew Castle, Nicholas Begley |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
PSYT exists to help individuals live happy, fulfilling and productive lives.
hometouch
| Founders | Jamie Wilson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
hometouch is a home-care marketplace connecting families looking for home care to professional carers.
MunchFit
| Founders | Angus Fay |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
MunchFit is a food production company that provides customised meal plans for home delivery on subscription.
Frame
| Founders | Joan Murphy, Pip Black |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
It was put on Earth to make sure keeping fit and healthy never feels like a chore.
Auro
| Founders | Anantharaman Pattabiraman, Karthik Narayanan |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Auro is a mobile fitness-tech solution firm providing you with a personal trainer in your ear.
Grndhouse
| Founders | Connor Minney, Jay Copley, Louis Rennocks, Nik Naidoo |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Grndhouse is an online fitness platform.
Medino
| Founders | Christian Jakobsson, Henrik Blomkvist |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Medino is the convenient online alternative to your High street Health and Wellness Shop.
CAR.O.L
| Founders | Ratna Singh, Ulrich Dempfle |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A.I.-Powered Exercise Bike for High Intensity Interval Training (HIIT)
bioniq health-tech solutions
| Founders | Constantin Karuzin, Vadim Fedotov |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bioniq offers a data-driven approach to disease prevention and health promotion.
BLOCKS
| Founders | Serge Didenko |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
BLOCKS is a sensor platform for industrial data collection.
efoldi
| Founders | Sumi Wang |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
efoldi is a manufacturer of folding, compact mobility scooters.
Remote Coach
| Founders | Ben Camara, Tatum Bisley |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Enabling personal trainers to train clients in live interactive sessions.
Findoc
| Founders | Martin Cerny, Sylvain Vuillen, Xavier Bernal |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Platform for booking appointments with healthcare professionals.
BUA FIT
| Founders | David Stapleton, Samuel Woodbridge |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A web platform to connect fitness professionals and consumers for outdoor and online classes in a social way.
Sporzy
| Founders | Anil Atilgan, Gokce Gizer, Nevzat Gizer, Suat Gorgulu |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Redefining your path to well-being, one swipe at a time
Rabble
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Rabble is a privately held company that boost your fitness levels, meet people and have fun by joining a Rabble game.
eargym
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
eargym is the digital hearing fitness platform offering fun and immersive hearing training games designed to improve your hearing skills.
Tossed
| Founders | Vincent McKevitt |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Tossed is on a mission to make healthy eating yummy!
Purdy & Figg
| Founders | Charlie Rubin, Charlotte Figg, Purdy Rubin |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Purdy & Figg is an eco-friendly hand sanitizer brand.
PAWEN
| Founders | Daria Ryzhkova, Denis Moskalets |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Physical Activity & Wellness Navigator driven by AI and holistic approach to health.
Oomph Wellness
| Founders | Ben Allen |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Oomph Wellness offers inclusive exercise and activity classes that improve physical mobility, social interaction, and mental stimulation.
Sherpr
| Founders | Andrew Watson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sherpr is a no hassle, premium door to door service for shipping your sports equipment
Fresh Check
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Visible warning of bacterial infection in packaging.
Run An Empire
| Founders | Ben Barker, Sam Hill |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A real world strategy running game
Doctaly
| Founders | Ben Teichman, Dinesh Silva |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Doctaly is a health care Company, Doctaly challenges the problem of GP access whilst supporting NHS GP practices.
Madbarz
| Founders | Luka Macner, Nikola Mratinic |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Modern way to transform your body using effective and personalized workouts.
Fanpass
| Founders | Adrien Taneron, Kevin Zidan |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Fanpass is a marketplace acting in the secondary ticket market
Actve
| Founders | Benjamin Whatson, Jack Peagam |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Actve provides an online platform for content creators on the fitness industry.
Conscious 2
| Founders | Alex Howard, Tim Bichara |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Conscious 2 is your all access pass to mindfulness, yoga and spiritual teachings online.
O-Teas
| Founders | Paresh Thakkar |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Oteas is a specialist British tea company.
Fiit
| Founders | Daniel Shellard, Ian McCaig, Sammi Adhami |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The UK’s highest-rated fitness platform, Fiit has thousands of global members and partnerships with brands including Sky and The Gym Group.
Racefully
| Founders | Chris Pointon, David Naylor, Josip Balažević |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Enabling businesses to increase employee engagement and lower health costs through a compelling virtual team-based fitness solution.
Racecheck
| Founders | Alexandros Tanti |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
We’re the world’s leading review platform for mass participation sport
Nuddge
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Nuddge help individuals with depression live the best possible lives through coaching, community and improved engagement.
Timewith
| Founders | Andreas Williams, Markos Tsirekas |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Timewith has one mission: to make therapy accessible to everyone.
The Climbing Hangar
| Founders | Ged MacDomhnaill |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Climbing Hangar is a Indoor rock climbing centre.
On The Mend
| Founders | Arash Aframian, Jonathan Blackburn, Ralph Stenzel, Wesley Fogel |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
On The Mend is a mobile platform to help people manage their physical rehab.
FLY LDN
| Founders | Charlotte Cox |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
London’s multi award winning immersive fitness and low impact training studio and digital fitness platform.
Core Collective
| Founders | Jason de Savary |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Core Collective is a premium pay-as-you-go fitness studio
Fitu App
| Founders | Koen van den Heuvel, Rodrigo Contreras |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Fitu App offer group fitness classes from freelance trainers for the price of a pint, at any desired time and location.
KX Gym
| Founders | James Fry |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
KX Gym is a private members’ gym and spa, which includes a restaurant and clubroom.
Esquared Fitness
| Founders | David C Hickey, Eleni Plakitsi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Esquared is a mobile marketplace that allows users to book fitness classes and gym sessions on a pay-as-you-go basis.
Klarismo
| Founders | Jack Kreindler, Marcus Foster |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Klarismo uses MRI technology to give you a new way to explore your physiology and understand your body composition in unprecedented detail.
isoshealth
| Founders | Kimberley Page |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
a marketplace that puts wellbeing experts at your fingertips
BrainPatch
| Founders | Dauren Toleukhanov, Nickolai Vysokov |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
BrainPatch is a Neurotechnology startup disrupting the industry of non-invasive brain stimulation.
Breathe Happy
| Founders | Radhika Dimri, Shiti Rastogi Manghani |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Breathe Happy is a health, wellness, and fitness company that specializes in providing online yoga classes.
BfB LABS
| Founders | Duncan Brown, Manjul Rathee |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Empowering young people to improve their mental health
Precision Sports Technologies
| Founders | Alexander Oviawe, Jones Oviawe |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Precision Sports Technologies is specialized in the development of elite sports training and medical systems.
SkinNinja
| Founders | Jo Osborne |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
SkinNinja matches world leading expert evidence.
upmysport
| Founders | Nicola Broom |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
upmysport helps people meet sports and fitness instructors.
Rejuvenation Water
| Founders | Kris Ingham |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Enriched in amino acids, Rejuvenation Water is specifically designed to deal with the rigours of modern life.
Cadence Performance
| Founders | Frank Beechinor, Ray Vella |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Cadence Performance London’s Hub for your Cycling needs – Bike Fits, Coaching, Fitness Testing, Wattbike.
ROCK PAMPER SCISSORS
| Founders | Chris Osborne, Mat Braddy |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The default hairstyle app for the ‘now’ generation.
FitSprint
| Founders | Maria Ferrer Iori |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
FitSprint provides custom designed websites for fitness instructors.
Ways of Eating
| Founders | Jason Wilburn, Justin Walters |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Healthy eating and weight loss through and app and coaching
WellBuddy
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
WellBuddy is a wellbeing tool that automatically finds free time for employees to boost their physical and mental wellness.
innocent drinks
| Founders | Adam Balon, Jon Wright, Richard Reed |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Innocent Drinks is a company that makes smoothies and juice.
Pactster
| Founders | Imme Rindt, Katie Bell, Pamela Scarborough |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Pactster is a social exercise platform for people with specific health conditions.
HealthPOD
| Founders | Tom Sheppey |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
HealthPOD is a Cutting edge fit-tech business offering on-demand virtual consultations with the industry’s best fitness coaches.
Bupa
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bupa is an international healthcare group, serving over 22 million customers in over 190 countries.
The Medic App
| Founders | Fares Alaboud, Josh Simpson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Medic App gives you the ability to schedule medication reminders and track your adherence.
MILK Beauty
| Founders | Lucy Patterson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
MILK Beauty is redefining how and when people experience beauty treatment
Club Soda
| Founders | Dru Jaeger, Jussi Tolvi, Laura Willoughby |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Club Soda is a movement of mindful drinkers.
Lupa
| Founders | Eleonora Mantovani, Stefano James Lorini |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
We are building the world’s smartest running coach.
Mental Snapp
| Founders | Hannah Chamberlain, Tex Dunstan |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Mental Snapp is a video diary service for people actively managing their mental health.
RIG Fitness
| Founders | Sam Harney |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
RIG Fitness is a dead simple booking app.
DrivenWoman
| Founders | Miisa Mink |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
DrivenWoman is a fast growing ‘Lifeworking’ concept helping hundreds of women reach their goals, follow their dreams & make their life work.
Face Gym
| Founders | Inge Theron |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Face Gym is a non-invasive facial workout, exercises and toning service company.
niix
| Founders | Nicki Philips |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Niix is a health and fitness app designed for women approaching 40 and beyond.
Chartyn
| Founders | Daudi Chilongo, Tufool Alnuaimi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
SaaS startup designed to deliver simple, actionable analytics for SMBs
