London’s 21 Fastest Growing Toys Startups

At Best Startup London we track over 100,000 London based startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.

We’ve ranked the top 21 Toys companies in London. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).

We selected the organisations listed in this article based on:

• Track record
• Executive leadership
• Market share
• Innovation
• ESG rating

Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Top Toys Companies & Startups (London)

Whirli

Whirli is a provider of toy sharing subscription service for kids.

MysteryVibe

Award Winning Sexual Health Products. Deeply researched, anatomically designed, doctor-endorsed products to make intimacy easy.

Easy Peasy

EasyPeasy is an app that sends game ideas to parents of young children, to help develop the skills that will prepare children for school.

MakieLab

Custom character toys via games & apps.

Outsmarted

Outsmarted is a device-driven trivia board game with remote play capabilities, featuring over $1m of licensed content for questions.

SUPENTA

SUPENTA, a London based start-up, is the team behind Flitchio.

Wauwaa

Wauwaa is an online browse and discover experience for parents, combining written & video content with online shopping and community

Hamleys PLC

Hamleys offers toys and products of all kinds for kids, bringing magical experiences.

Jellycat

Jellycat.com is an online home of original soft toy creators.

KinderList

KinderList is the universal kids wishlist where you can easily add gifts from any online retailer.

TechLegion

TechLegion offers the largest range of smart home appliances, electronic toys, and music gadgets is available in stores and online.

Animegami

Animegami is an online shop that sells collectible figures from all popular and upcoming anime, manga, and cult-based worlds.

Click Europe

Click Europe is a wholesale company for toys and video game accessories.

One Dear World

One Dear World is a place where we celebrate diversity with our children through multicultural rag dolls and storybook.

Mini Robin

Mini Robin is a digital store that delivers a broad range of plush soft toys globally.

JA Magson Limited

JA Magson operates as a distributor of toys, stationery, and seasonal products.

Anvil Industry

Anvil Industry manufactures resin wargaming miniatures and conversion parts.

Stickito

Stickito is one of the few companies in the collectibles industry for kids

Marjorie Jane

Beautiful and bright clothes, shoes and toys for children

Trackpack

Trackpack is an online store that offers outdoor clothing, fitness, toys, home gardens, hair, and beauty products for men, women, and kids.

Bebemoda

Bebemoda offers a wide variety of baby and toddler products including nursery furniture, cots, beds, play tables, bouncers, and wooden toys