Shantel
Key Takeaways:
- Netmera, an Omnichannel Customer Engagement Platform, bags the Best Marketing Automation Award by MarTech Awards.
- The award emphasizes Netmera’s commitment to marketing automation and the success of its collaborations with digital wallet company, fastPay, and technology hub, NeoHub.
- Through its marketing automation capabilities, Netmera helped fastPay address the issue of incomplete transactions, boosting user interaction by 55% and doubling conversions.
Netmera, a leading Omnichannel Customer Engagement Platform designed for marketers, announced today its prestigious win of the Best Marketing Automation Award by MarTech Awards. The award underlines Netmera’s commitment to revolutionizing marketing automation and celebrates its successful collaborations with fastPay, a digital wallet company, and NeoHub, a renowned technology hub.
MarTech Awards’ Best Marketing Automation Award is a recognized and vital honor in the marketing technology sector, rewarding innovative, efficient, and superior marketing automation platforms.
Netmera’s award-winning case study showcased fastPay’s struggle with incomplete transactions in their mobile application. To tackle this, fastPay utilized Netmera’s push notification automation capabilities to guide users encountering difficulties in the app.
With Netmera’s help, fastPay optimized its push notification strategy by gaining insights from in-depth Funnel Analysis. As a result, the efficiency of communications soared by nearly 80%, and the in-app click-through rate (CTR) was boosted by 55% through personalization, indicating increased user interaction. Moreover, fastPay saw its complaint rate decrease, showcasing the improved user experience provided by Netmera’s automated push notifications. Most notably, fastPay’s conversions doubled.
Mujde Karakaya, Head of Marketing at Netmera, expressed her delight at receiving the award and added, “We are happy to have contributed significantly to improving fastPay’s user experience and enhancing their digital onboarding process.”
About Netmera
Netmera’s Omnichannel Customer Engagement platform enables marketers to create personalized customer experiences across various touchpoints. Trusted by leading brands such as Turkcell, Vodafone, Turk Telekom, beIN Connect, Pepsi, Starbucks, and more, Netmera leverages powerful automation capabilities and advanced segmentation combined with personalization.
About fastPay
fastPay is a digital wallet company that offers secure and convenient payment solutions. It enables users to make payments, transfer money, and manage their finances through their mobile applications.
About NeoHub
NeoHub is a respected technology hub that fosters innovation and technological advancements in various industries.
