Shantel
Key Takeaways
- Seat Unique, a premium ticketing marketplace, announces the renaming of the Carnegie Pavilion and Media Centre to the Seat Unique Pavilion.
- This milestone signifies an expanded partnership with Yorkshire County Cricket Club and further growth of the premium ticketing category at Headingley Stadium.
- Yorkshire CCC has experienced a 400% boost in online sales due to Seat Unique’s technology, and has generated an extra £500k in revenue in just one season.
Headingley’s Carnegie Pavilion is Renamed as Seat Unique Pavilion
Seat Unique, the premium ticketing marketplace for live events, has announced that the iconic Carnegie Pavilion and Media Centre at Headingley Stadium will now be known as the Seat Unique Pavilion. This signifies a new era of exceptional fan experiences at the stadium.
This development marks a significant step in Seat Unique’s partnership with Yorkshire County Cricket Club, which started in 2022 when Seat Unique became the club’s Official Online Premium Ticketing and Hospitality Sales Platform. The extended agreement will see further expansion of the premium ticketing category inside Headingley Stadium, demonstrating Seat Unique’s dedication to providing more premium experiences for fans.
Seat Unique’s technology and extensive customer reach have transformed Yorkshire CCC’s booking process, granting fans 24/7 online access to premium experiences and boosting online sales by a staggering 400%. A significant achievement of the partnership has been the successful launch of a new premium ticketing category within the stadium, dynamically priced using the Seat Unique platform. This approach has maximised revenue from the best seats, generating an additional £500k in revenue in the first season alone.
The newly named Seat Unique Pavilion will showcase Headingley Stadium’s impressive hospitality facilities. Fans will have access to premium padded seats and a dedicated bar area, enhancing the premium experience.
With a renewed partnership extending until 2027, Seat Unique and Yorkshire CCC have demonstrated their shared commitment to unlocking premium experiences for fans. Seat Unique’s marketplace, which attracts over 300,000 fans monthly, will offer more supporters the chance to enjoy world-class cricket experiences than ever before.
