Shantel
Key Takeaways
- Tachiz Group has seen a 20% increase in European order volumes, highlighting a booming demand for its customizable popping boba.
- The Taiwan-based company is set to attend the Fine Food Australia expo from September 11-14, expanding its international outreach.
- Customization is the cornerstone of the brand’s success, offering options for flavor, skin thickness, and bespoke packaging to beverage sellers.
- The company has secured partnerships with 30 franchisees across Europe and Australia, capitalizing on an impressive 65% average annual worldwide growth rate.
About Tachiz Group
Founded in 2015, Tachiz Enterprise Co., Ltd., commonly known as Tachiz Group, has been pushing the envelope in the popping boba sphere. Based in Taiwan, the company prides itself on leveraging state-of-the-art technologies and unique business philosophies to craft highly customizable, delectable popping boba pearls. With a robust portfolio of certifications like FSSC 22000 and Halal, the company ensures that it delivers top-tier products to refreshment businesses and consumers alike.
The Customization Gamechanger
The cornerstone of Tachiz Group’s skyrocketing success lies in the unparalleled customization options it offers to beverage sellers. According to Iris Chang, General Manager of Tachiz Group, “We have particularly grown our business among large-scale merchants in European countries such as Germany, Italy, and France, with an approximate 20% increase in order volumes.”
But what truly sets Tachiz apart are the avenues for tailoring its popping boba. Sellers can opt for a myriad of flavors, customizing them to resonate with a specific target market. That’s not all. Even the texture and ‘pop’ sensation can be adjusted by modifying the skin thickness of the pearls. And to add a cherry on top, the company provides the option for special, branded packaging to enhance a seller’s visual appeal.
Capturing the European Market: A Strategy That Paid Off
Tachiz Group’s strategic efforts to cater to the European market have paid off exceptionally well. The company has seen a surge in order volumes by approximately 20% in countries like Germany, Italy, and France. Iris Chang notes, “This momentum has brought successful partnerships with 30 franchisees across Europe and Australia, and we continue to expand and deepen our networks in these regions.”
Harnessing the Global Demand
The global market for popping boba and juice balls has been on an upswing, projected to grow at a CAGR of 10.70% from 2022 to 2029. In this surging tide, Tachiz Group has managed to clock an “impressive average annual worldwide growth rate of 65%,” according to Iris Chang.
Exhibiting Excellence: Tachiz at Fine Food Australia
The company is setting its sights on new horizons with its participation in the upcoming Fine Food Australia expo. Here, visitors can experience firsthand the versatility and adaptability of Tachiz Group’s popping boba. In addition to offering taste-test opportunities, the brand plans to showcase its commitment to quality by sharing insights into its natural ingredients, rigorous testing processes, and cutting-edge food technologies.
Conclusion
In the rapidly evolving landscape of the beverage industry, Tachiz Group has firmly positioned itself as a game-changer. Its focus on customization, strategic market targeting, and commitment to quality has set it on a trajectory for continued worldwide success. With exciting new initiatives like its participation in the Fine Food Australia expo, the company shows no signs of slowing down. Tachiz Group is not just a popping boba manufacturer; it’s an innovator shaping the future of bubble tea.
