Shantel
Comscore, Inc. a trusted partner for planning, transacting, and evaluating media, today announced a new partnership with Adlook, a next-generation brand growth platform, to unlock the way advertisers measure the advertising effectiveness of today’s complex media landscape.
As advertisers navigate multiple devices and types of media to reach their target audience effectively, Adlook’s now enabling advertisers to include Comscore’s Brand Survey Lift (BSL) in their mix of tools, to gain a deeper understanding of their campaign’s impact across various devices and tailor their campaigns for each device and audience.
Comscore Brand Survey Lift (BSL) studies have shown that when CTV is included in the advertising mix, a 10x lift is generated in purchase intent, compared to stand alone desktop media. Campaigns with Mobile included show a 3x lift in brand consideration intent over stand alone desktop campaigns.
“Information is the key to any successful cross-channel branding campaign. By providing advertisers with powerful tools to analyze and interpret data, our partnership with Comscore will empower brands to leverage Adlook’s broader offering effectively. With our deep understanding of modern media consumption habits, coupled with Comscore’s expertise in data analytics, we are leading the way in measuring the true impact of any upper funnel marketing campaign,” said Luca Filardo, Global Head of Solutions Management, Adlook.
“We are proud to be working closely with Adlook. This partnership provides an excellent opportunity for us to demonstrate Comscore to advertisers, and help Adlook show the real impact of their advertising solutions. By leveraging Comscore’s BSL technology, Adlook will be able to provide advertisers with significantly more granularity, covering not just different devices, but also different messaging or mediums,” said Rory Graham, Director of Sales EMEA, Comscore.
About Adlook
Adlook is a global mediatech company specializing in guaranteed media performance and zero-ad waste solutions. Our innovative cookieless DSP is powered by industry-leading deep learning technology, enabling next-generation brand growth on the open web.
At Adlook, we’re committed to sustainability and privacy, operating under the two governing tenants to build a secure, environmentally responsible ecosystem for brand-consumer connections. Our mission is to create impactful interactions with consumers at the most meaningful moments, without ever sacrificing the quality of their engagement.
Since our establishment in 2022, we’ve partnered with leading inventory suppliers to offer unmatched access to premium inventory that’s brand-safe and free from fraud. As an independent business, we’re dedicated to making a positive impact in the industry and helping CPG marketers and their agencies successfully drive brand growth in any market.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
