Shantel
Key Takeaways:
- Aleph, a global leader in digital advertising, launches Aleph Payments.
- Aleph’s new unit aims to simplify cross-border payments and credit underwriting, primarily in emerging markets.
- Aleph manages over $2 billion worth of cross-border credits and payments.
- CEO Gaston Taratuta reveals future expansion plans across various digital subcategories.
- The new venture is set to propel Aleph further into a digital advertising market expected to reach $766 billion by 2025.
About Aleph
Founded in 2005 and helmed by the 2022 EY Entrepreneur of the Year, Gaston Taratuta, Aleph Group Inc is a comprehensive network of global digital experts that fosters the growth of the digital ecosystem. With operations in over 130 primarily emerging countries, Aleph connects thousands of advertisers with billions of consumers. Their newest initiative, Aleph Payments, builds on their trusted reputation to offer end-to-end payment solutions, focusing on cross-border payments and credit underwriting.
Aleph Payments: Addressing a Growing Market Need
With the global digital advertising spend predicted to soar to $766 billion by 2025 and cross-border payments expected to reach nearly $40 trillion by 2026, the need for a streamlined, trustworthy service has never been greater. Aleph Payments is uniquely positioned to tap into this market. Aleph’s years of experience in cross-border payment offerings have culminated in a robust capability, managing more than $2 billion in total cross-border credit and payments across international markets.
Vision from the Top: Gaston Taratuta’s Perspective
“We have built our company with the capability to adapt to the ever-changing needs of the digital industry,” said Aleph’s CEO and Founder, Gaston Taratuta. “We will expand our cross-border payment and credit underwriting capabilities into other subcategories within the digital advertising ecosystem. We are local market experts who can solve the complexities so global ad tech companies can focus on their core businesses, and local advertisers can finance their ad tech needs.”
Beyond Digital Advertising: Expanding to New Frontiers
Aleph isn’t stopping at digital advertising. According to Taratuta, “We will also amplify our services to our current global partners such as Spotify, Uber, Meta, and new ones, expanding from our current services in digital advertising to allow cross-border payment of streaming, mobility, and digital services commerce, among other categories.”
Potential Customer Base: A Sea of Opportunity
Over 5,000 of Aleph’s current digital-native advertisers are poised to become customers of Aleph Payments, leveraging its capabilities to connect with global consumers. “Finally, over 5,000 of Aleph’s current digital-native advertisers, who are striving to connect with global consumers, could potentially become customers by leveraging the capabilities of Aleph Payments,” adds Taratuta.
Future Prospects: What Lies Ahead
Aleph Payments is not just an extension of Aleph; it’s a pivotal part of their strategy to equalize the global digital playing field. With a suite of proprietary technologies, local teams of industry experts, and a vision that goes beyond mere profit-making, Aleph is setting a benchmark in the digital world. The new venture comes at a time when the company has already scaled up to more than 1,500 employees in 65+ offices, with investments from reputable institutions like CVC Partners, Mercado Libre, Sony, Twitter, and Snap. Aleph Payments is poised to become a cornerstone in this growth story.
For more details on this exciting new venture, Aleph will be presenting at DMEXCO in Cologne, DE from September 20-21, 2023. If you’re part of the digital advertising ecosystem or interested in the future of cross-border payments, this is an event you won’t want to miss.
For further information, visit Aleph Payments.
