CentralNic’s Pioneering Ventures: Strategic Alliances for a Progressive Digital Ecosystem

August 19, 2023
by

Key Takeaways

  • CentralNic’s recent strategic partnerships highlight its commitment to fostering growth and enhancing the digital experience.
  • Zeropark achieves Tier 1 Demand Partner status with Sovrn, granting exclusive premium placement access.
  • Collaborative efforts with industry giants such as Booking.com and Klarna spotlight the strength and dynamism of CentralNic’s portfolio.
  • The integration of CentralNic’s flagship ad tracker, Voluum, with Shopify offers a comprehensive toolkit for budding entrepreneurs.

Zeropark’s Exclusive Elevations with Sovrn & Booking.com

CentralNic’s Commerce Media offering, Zeropark, has received prestigious recognition by becoming a Tier 1 Demand Partner with Sovrn, a dominant publisher technology platform. This elevation is a testament to the depth and quality of the relationship that Zeropark has cultivated with Sovrn, and it further reinforces CentralNic’s dedication to ensuring operational transparency and adherence to robust service standards. In addition, Zeropark has inked a notable deal with Booking.com, setting the stage for a surge in holiday bookings via targeted campaigns that connect travel enthusiasts directly to the renowned travel agency.

A Novel Alignment: Zeropark & Klarna

Klarna, the iconic Buy Now Pay Later platform, has officially joined the Zeropark network as a direct publisher. This partnership signifies a groundbreaking phase for e-commerce advertising, introducing fresh avenues for advertisers while enriching the purchasing experience for Klarna’s substantial user base.

Voluum’s Synergy with Shopify

CentralNic’s cornerstone ad tracker, Voluum, has embarked on a promising collaboration with Shopify, a popular e-commerce platform. This integration facilitates the seamless transfer of conversion data from Shopify stores directly into Voluum. With a combined aim to empower millions of entrepreneurs, Voluum and Shopify are set to redefine the success parameters for online stores, reaching audiences via diverse platforms.

A CEO’s Perspective on Building Collaborative Ecosystems

Michael Riedl, the CEO of CentralNic, sheds light on the company’s strategic moves, stating, “These recent strategic alliances are not just partnerships, they are a testament to CentralNic’s unwavering commitment to innovation and collaboration.” Riedl emphasizes that these collaborative efforts transcend mere business expansion, alluding to a larger goal of collectively sculpting the future of the digital realm.

About CentralNic Group PLC

CentralNic Group PLC stands tall as a global trailblazer in internet solutions, straddling two pivotal markets: digital advertising (Online Marketing segment) and domain name management solutions (Online Presence segment). Within the Online Marketing sphere, CentralNic crafts AI-driven and privacy-conscious online consumer journeys, converting general online media users into discerning, high conviction consumers. Meanwhile, its Online Presence domain is an integral part of the vast online presence and productivity tool ecosystem, where CentralNic distinguishes itself as the foremost distribution conduit for a myriad of digital offerings. With a dual revenue stream—subscription recurring revenues in the Online Presence domain and a revenue share via utility-styled contracts in the Online Marketing sector—CentralNic’s earnings epitomize quality and consistency.


CentralNic’s latest endeavors underscore its proactive approach to cultivating meaningful partnerships and driving innovation. The company’s resolute focus on melding with industry leaders and its unwavering commitment to meet the distinctive needs of its business associates shine through its recent strategic alignments. As CentralNic continues its forward march, its blueprint for shaping the digital landscape becomes increasingly evident, promising a future rife with potential and innovation.

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