Ellie Horvath
At Best Startup London we track over 100,000 London based startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.
We’ve ranked the top 101 Beauty companies in London. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).
We selected the organisations listed in this article based on:
- Track record
- Executive leadership
- Market share
- Innovation
- ESG rating
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Top Beauty Companies & Startups (London)
Oodee
| Founders | Karen Harwood, Victoria Tydeman |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
allergen neutral skincare – next generation clean beauty
Feelunique.com
| Founders | Aaron Chatterley |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Feelunique.com is an online e-commerce platform that offers beauty products and related advice.
Blow
| Founders | Dharmash Mistry, Fiona McIntosh |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Blow is an online platform that provides its users with a range of beauty services.
Pai Skincare
| Founders | Sarah Brown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Our premium products provide solutions for sensitive skin in all its forms – whether it be dry or oily, youthful or mature.
Secret Spa
| Founders | Emily Ewart-Perks, Rider Latham |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Luxury beauty treatments…any time and any place.
The Business of Fashion
| Founders | Imran Amed |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Business of Fashion is a online platform for the global fashion industry, offering content and tools to industry professionals.
Agora World
| Founders | Riccardo Basile |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Agora World discover and create honest beauty content.
Treatwell
| Founders | Erik Wienk, Jan-Willem van Boeckel, Laurens Groenendijk, Lopo Champalimaud, Maarten Engelen, Martijn Rozendaal, Salim Mitha |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Treatwell is Europe’s leading marketplace for booking hair and beauty appointments online.
Sequential Skin
| Founders | Albert Dashi, Oliver Worsley |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sequential Skin is improving human health with the world’s first skin microbiome test for consumers and companies.
KF Beauty
| Founders | Jon Davidman, Michael Malinsky, Vikrant Bhargava |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
We identify, develop and market innovative products in the Health & Beauty sector.
1Rebel
| Founders | Giles Dean, James Balfour, James Bamford |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
1Rebel is a new fitness venture.
KF Beauty
| Founders | Jon Davidman, Michael Malinsky, Vikrant Bhargava |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
We identify, develop and market innovative products in the Health & Beauty sector.
Urban
| Founders | Giles Williams, Jack Tang |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Urban is an online wellness appointment platform for booking in-person and online treatments.
Beauty Pie
| Founders | Marcia Kilgore |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Beauty Pie mission is to bring our members the world’s best beauty products at totally transparent factory cost prices.
Glaize
| Founders | Gina Farran |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Glaize is a D2C brand reinventing women’s nail care through technology and science starting with our made-to-measure gels.
LeSalon Beauty
| Founders | Jean-Michel Chalayer, Nabil Freeman, Natasha Pilbrow |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
LeSalon is delivering a branded, consistent and high-quality at-home beauty service.
Herbal Essentials
| Founders | Aly Rahimtoola |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Herbal Essentials is an award-winning natural skincare line boosting skin health through unique plant based actives and mineral rich water.
HAIRCVT
| Founders | Adam Symons, Tarik Fatihi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The best way to book your next haircut, in London and Paris.
Purepotions Skincare
| Founders | Natalie Balmond |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Purepotions Skincare makes skincare product for the relief of eczema, psoriasis and dry skin. Made from natural ingredients.
USPAAH – Your Spa At Home
| Founders | Iglika B. Ghouse |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
USPAAH delivers Massage, Nail and Beauty treatments to client’s home, hotel or office in as little as an hour.
Champo Hair Care
| Founders | Kuldeep Knox |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Champo is a range of haircare inspired by Indian haircare practices for restoring hair.
Veleza
| Founders | Justinas Katkus, Martynas Nikolajevas |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Discover beauty products matching your personal needs.
Kloris
| Founders | Kim Smith, Matt McNeill, Pedram Mehrshahi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Kloris CBD offers premium CBD wellness & beauty products crafted to have the utmost efficacy and be a joy to use.
The Wild Curl
| Founders | Albert Abello Lozano, Vanessa Martins Lopes |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Wild Curl fights for inclusive beauty standards by empowering women to embrace their naturally curly hair.
Optiat
| Founders | Anna Brightman, William Brightman |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Optiat is the nature-friendly beauty company.
Shopological
| Founders | Elizabetta Camilleri |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Shopological is a website and mobile app focusing on men’s and women’s fashion, beauty, and lifestyle.
My Beauty Squad
| Founders | Queila Doyle |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
My Beauty Squad is a technology platform for women to book beautician, get advice on beauty products, and be part of a beauty community.
TRINNY London
| Founders | Trinny Woodall |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
TRINNY London is a makeup and beauty brand that offers cream-based and versatile products for women.
What’s In My Jar
| Founders | Maria Semykoz |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
What’s In My Jar is a personalized skincare advice, shopping assistant, and niche social media platform.
Book Your Lifestyle
| Founders | Christopher Houry |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
BookYourLifestyle community of UK beauty, health and fitness experts are at your service.
The Body Shop International
| Founders | Mariam Naficy |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Body Shop International is a British cosmetics, skin care and perfume company.
ROCK PAMPER SCISSORS
| Founders | Chris Osborne, Mat Braddy |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The default hairstyle app for the ‘now’ generation.
Charlotte Tilbury Beauty
| Founders | Charlotte Tilbury |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Charlotte Tilbury Beauty provides makeup, skin care & beauty collection, including Magic Cream & film star Bronze & Glow.
BOBOU BEAUTY
| Founders | CRINE INSALATA |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A NEW GENERATION OF MAKEUP TOOLS
SKNHEAD London
| Founders | Adee Phelan |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
SKNHEAD London manufactures skincare and grooming products for men.
Banneya London
| Founders | Nimesh Thakrar |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A curated platform that enables luxury designers and brands to offer customised fine jewellery using made-to-order manufacturing
My Beauty Matches
| Founders | Nidhima Kohli |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
My Beauty Matches is a Personalized Price Comparison for Beauty.
MILK Beauty
| Founders | Lucy Patterson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
MILK Beauty is redefining how and when people experience beauty treatment
Facetheory
| Founders | Jamie Shuker |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Facetheory is a beauty and skin care product design company.
Face Gym
| Founders | Inge Theron |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Face Gym is a non-invasive facial workout, exercises and toning service company.
LOOX
| Founders | Francis Sean O |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A real-time app-based marketplace to assist consumers in booking appointments with local beauty, health & fitness professionals on-demand.
111Skin
| Founders | Eva Alexandridis, Yannis Alexandrides |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
111Skin provides a variety of skincare products and services for women.
Avon Products
| Founders | David H. McConnell |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Avon Products, Inc. (Avon) is a manufacturer and marketer of beauty and related products.
Huckletree Alpha Programme London
| Founders | Andrew Lynch, Gabriela Hersham |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Huckletree Alpha is a 12-week long intensive accelerator programme based in London & Dublin for startups at pre-seed stage.
BRANDALLEY
| Founders | Bruce MacInnes, Rob Feldmann |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
BRANDALLEY is an online retair of fashion, home and beauty products
Soap & Glory
| Founders | Marcia Kilgore |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Soap & Glory provides skincare and beauty supply.
House of Fraser
| Founders | Hugh Fraser, James Arthur |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
House of Fraser is a national premium department store group.
Slick
| Founders | Matt Millar, Steph Madgett |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Slick is an end to end booking management for salons, reducing the number of no-shows and giving salons a modern connected experience.
Glamdeva
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
UK’s first online marketplace to compare instant prices from Makeup Artists & Hair Stylists.
MYLEE
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
MYLEE provides gel nail kits, brow and lashes tint kits, and wax products at home.
Beauty Matching Engine
| Founders | Nidhima Kohli |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
AI Award-winning Beauty Prediction & Personalisation Platform, helping beauty companies predict, personalise & enhance the customer journey
Harrods
| Founders | Charles Henry Harrod |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Harrods is an upmarket department store located on Brompton Road in Knightsbridge, in the Royal Borough of Kensington and Chelsea, London.
Lumity
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Lumity is the clinically proven supplement brand thousands of women and men worldwide trust to deliver results they can see and feel.
Humanery
| Founders | Sid Baveja |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Humanery is building the definitive global destination for the finest men’s grooming and self-care brands, empowering men everywhere with the confidence to engage in their own personal care, and the empowerment to look and feel their best.
Treatwell
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Treatwell is the hair and beauty bookings website.
CB Beauty
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
CB Beauty is a manufacturer and distributor of designer and celebrity fragrances, cosmetics and skincare products.
Karen Millen
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A curated collection of perfectly cut trend-led and investment pieces offering an elevated, tailored approach to fashion. #MYKM
PASSIFLORA
| Founders | Moran Tabak, Pazit Tabak |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Passiflora is the future of beauty trade
My Beauty Brand
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
My Beauty Brand partner with global artists, brands & talent to bring innovative, expert-formulated, limited-edition beauty collections.
Fenwick
| Founders | John James Fenwick |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Fenwick is a retailer of fine and trendy fashion apparel.
Wigsbuy
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Wigsbuy is an online store that supplies cosmetics, hair extensions and accessories.
Randox Health
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Randox Health is a global leader in healthcare diagnostics company located in London.
Bleach
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bleach London deals with coloring and bleaching hair solutions as well as products for the same.
Glamour
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Glamour.com is your source for what matters to women now, from outfit ideas and makeup tutorials to celebrity news and politics.
Look Fabulous Forever
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Look Fabulous Forever is a cosmetic industry that has been created specifically for older women.
Baobella
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Baobella is an online largest beauty network that gives tutorial to women on beauty and cosmetic use.
Purple PR
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Purple offers media training, community-related services, social media, lifestyle and public relations services.
Sports HAI
| Founders | Grace de Alvaro |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
We are the first sports makeup brand dedicated to HAI Performance products created for those who sweat doing what they love.
LatestinBeauty.com
| Founders | Nort Janssen |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Latest in Beauty is the site that lets you discover new and exciting beauty products as well as classic beauty favourites.
Goodhood
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Goodhood is a retail company that offers a variety of products including clothing, footwear, fragrance, home utilities, and beauty products.
Mastered
| Founders | Adil Abrar, Perri Lewis |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Launching and accelerating the careers of creators since 2015
Freauty
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Freauty is an on-demand beauty marketplace, providing hair and beauty treatments to you door.
SHEERLUXE
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sheerluxe is an online lifestyle magazine featuring news and views on the latest and most desirable fashion.
Beauty and the Boutique
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Beauty and the Boutique is the newest Veil Cosmetic hypoallergenic makeup brand & fabulous style necklaces, bags, etc.
ub hair
| Founders | Zina Alfa |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Ub hair is an AI-driven marketplace app that matches customers to hairstylists / barbers based on their hair type, location, price & style.
T H E U N S E E N
| Founders | Lauren Bowker, Richard Oliver |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
T H E U N S E E N is a branded materials science business that reveals to the world what it cannot see for itself through consumer products.
Clinic Compare
| Founders | Jules Hopkinson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Elective surgery comparison portal
tropic skincare
| Founders | Susie Ma |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Tropic Skincare is a vegan and cruelty-free skincare company.
Bleach London
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bleach London provides bleach kits, toners, semi-permanent dyes and high end care for bleach and color hair.
Brand Evangelists
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Brand Evangelists specialises in health and beauty products.
CTZN Cosmetics
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
CTZN Cosmetics provides the most comprehensive line of nude lip products in the industry.
Carmine
| Founders | Michiel Kotting |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Beauty Product Discovery Service
Beu
| Founders | Ben Fisher, Charlie Ma |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A unified booking experience for the hair and beauty industry.
Wunder2
| Founders | Hemant Ravishanker, Michael Malinsky |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Wunder2 creates long-lasting makeup that is comfortable to wear and looks natural.
Antidote Street
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Antidote Street is an online marketplace for beauty products.
Avon Cosmetics
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Avon Cosmetics, Inc. operates as a subsidiary of Avon Products Inc
PRETTLY
| Founders | Farrah Hamid, Rhea Papanicolaou-Frangista |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Prettly brings beauty to your doorstep. Its mission is to change the way that women deal with their beauty needs.
Iconic London
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Iconic London is a fast growing.
Varley
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Varley is a clothing brand that supplies “fitness, yoga and running apparel” for women.
Barry M
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Barry M is an online shopping platform & store and e commerce agency selling Beauty, cosmetic & personal care products.
Aurelia Probiotic Skincare
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
BioOrganic, Ethically sourced, Cruelty-free, Probiotic Skincare
Ciate
| Founders | Charlotte Knight |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Ciate is a Beauty Company.
Caroline Hirons
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Caroline Hirons is a skincare company that provides beauty and lifestyle tips and news from skin experts.
Tamanna
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Tamanna is building a multi-brand online mode market with a distinct end-to-end experience.
ChicChic
| Founders | Liutauras Mazonas |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
ChicChic is world’s first social beauty & wellness marketplace with an aim to simplify beauty by bringing it together into a single platform
Qwork Barbers ltd
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Less about queueing and more about the cut
Fudge Professional
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Fudge Professional is a cult hair brand that fuses energy and experimentation with individuality and an effortless ethos.
Dr SW Clinics
| Founders | Dr Sherif Wakil |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Aesthetics clinics with focus on sexual rejuvenation
Eyeko
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Eyeko is the award-winning go-to brand for eyes, created by beauty veterans Max and Nina Leykind.
EX1 Cosmetics
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
EX1 Cosmetics is an online and offline shop that provides beauty, skincare, cosmetics and accessories.
Slapp
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Slapp is an eCommerce site for beauty products.
