Ellie Horvath
At Best Startup London we track over 100,000 London based startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.
We’ve ranked the top 101 Consumer Goods companies in London. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).
We selected the organisations listed in this article based on:
- Track record
- Executive leadership
- Market share
- Innovation
- ESG rating
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Top Consumer Goods Companies & Startups (London)
Arcadia Group
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Arcadia Group Ltd. is a British multinational retailing company
Smol
| Founders | Nick Green, Paula Quazi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Smol is a homecare startup that delivers eco-friendly laundry capsules and dishwasher tablets to people’s homes.
Waldo
| Founders | Ashleigh Hinde |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Waldo delivers high quality, daily contact lenses on subscription.
Patch
| Founders | Freddie Blackett |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Patch is the direct-to-consumer brand for the people who need plants most – those who live and work in the city
Good Club
| Founders | Ben Patten, Danny Blackman, Tatsuya Ono |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Good Club is a Zero Waste supermarket that offers different brands and sells groceries in reusable packaging.
Callaly
| Founders | Alex Hooi, Ewa Radziwon, Thang Vo-Ta |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Callaly is a period care company that develops and manufactures innovative feminine care products.
Oodee
| Founders | Karen Harwood, Victoria Tydeman |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
allergen neutral skincare – next generation clean beauty
Unilever
| Founders | Jeremy Basset |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Unilever produces and supplies fast-moving consumer goods in food, home, and personal care product categories worldwide.
Gravitiq
| Founders | Sachin Srivastava, Saurabh Srivastava |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Gravitiq scale the best e-commerce health & personal care brands and help everyone take control of their health.
Cheeky Panda
| Founders | Chris Forbes, Julie Chen |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Cheeky Panda is a sustainable bamboo tissue manufacturer.
Heat
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Heat is a clothing platform intended to encourage sustainable fashion
Paperclip
| Founders | Alan Small, Richard Woolley, Ziad Al-Ziadi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Changing the way people think about the things that they own.
Floom
| Founders | Lana Elie |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Floom is a tech-enabled marketplace for florists to sell their creations direct to customers.
BYBI
| Founders | Dominika Minarovic, Elsie Rutterford |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
BYBI is a vegan and sustainable skincare brand, designed to optimise the skin’s health.
Bower Collective
| Founders | Marcus Hill, Nick Troday |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bower Collective is a direct-to-consumer digital platform for sustainable home and personal care products.
Olsam Group
| Founders | Ollie Horbye, Sam Horbye |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Olsam Group is a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C eCommerce brands.
Vector Watch
| Founders | Andrei Pitiș, Dan Tudose |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Vector Watch designs and develops smart watches and wearable technologies.
Mayku
| Founders | Alex Smilansky, Benjamin Redford |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Mayku develops tabletop machines to help streamline product development cycle.
envoPAP
| Founders | Kaushal Shah |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
envoPAP is a Sustainable Materials Company utilizing green technology to provide agricultural waste with a second life.
Bloombox Club
| Founders | John Gilbert, Katie Cooper, Lana Novak |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bloombox Club is an online plant and wellness brand bringing people closer to nature
Little Dish
| Founders | Hillary Graves |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Make perfectly nutritionally balanced food for toddlers
Compare Ethics
| Founders | Abbie Morris, James Omisakin |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The sustainable platform that makes it easy for conscious consumers to find verified sustainable products.
Plank Hardware
| Founders | Annie Aveyard, Thomas Revill |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Plank Hardware is a direct-to-consumer home décor brand whose stylish hardware products.
Airex
| Founders | Agnes Czako, James Wright |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Airex is a smart ventilation control that builds intelligent air ventilation units using atmospheric sensors and cloud algorithms.
K Wearables | My K Ring
| Founders | Philip Campbell |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
K Wearables is an award winning fintech focussed on wearables, combining payments, mass transit, loyalty, access control and ticketing.
SunGod
| Founders | Ali Watkiss, Zoe Charlotte Watkiss |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sungod is a company that takes pioneer approach to make better and more sustainable eye wear product.
Retailys
| Founders | Petr Heller |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Retailys.com is an e-commerce omnichannel platform integrating e-shops, global marketplaces and social networks.
Paysme
| Founders | Derek Stewart |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Paysme is a FinTech champion of SMEs.
WholyMe
| Founders | Celine Ivari, Quitterie de Rivoyre |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
WholyMe offers the healthiest, effective relief remedies. Our products are all-natural and 100% organic certified.
Wilton London
| Founders | Michael Perry, Sam Whigham |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Wilton London is an eco-cleaning brand that makes laundry care and cleaning products with non-toxic, plant-derived ingredients.
GIBIE
| Founders | Hitesh Anand |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Developing Naturally Functional Bed and Bath Linen with Health Benefits
British American Tobacco
| Founders | James Buchanan Duke |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
British American Tobacco is a tobacco group, with brands sold in more than 200 markets.
Lick
| Founders | Lucas London, Sam Bradley |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Lick Home is a home decor brand.
The Smart Cube
| Founders | Gautam Singh, Omer Abdullah, Sameer Walia |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Smart Cube is a global provider of sector-specific research and analytics solutions, addressing the needs of businesses.
Love Ocean
| Founders | Gabrielle Jennings |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Love Ocean develops ocean-friendly bathroom products in sustainable packaging.
Zenaura
| Founders | David Main, Richard Grogan, Simon Sassoon |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Zenaura is a IoT controlled home fragrance with aspirational design.
Verado
| Founders | Claudio de Giovanni, Mirko de Giovanni |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Verado empowers people to monetise their belongings, instantly.
Curie London
| Founders | Rishi Korde |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Curie London is online platform offering wide range of plant based meat products to promote sustainability and improve animal life.
Plas Recycle
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
PlasRecycle has built the UK’s 1st dedicated plant for recycling post-consumer shopping bags and films.
The Octopus Club
| Founders | Ana Estrougo |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Octopus Club provides an online platform for any products and clothes for babies and kids.
Collectorism
| Founders | David Kovats, Károly Szabó |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Collectorism is a global network providing a platform for collectors to showcase and exchange their items.
Sküma© Water
| Founders | Alexandre Mahe, Georges Khairallah, Tony Ho |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Consumer electronics, Hardware, Water purifier, Water Mineralisation
Solely Original
| Founders | Iris Anson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Solely Original is a shoe brand allowing clients to design their own shoes, have custom made to fit the specifications of the feet.
MyDeals.com
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
MyDeals is a global platform for finding and using discounts that are relevant to users.
Beara Beara
| Founders | Jake Bullough |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Beara Beara is a brand of leather bags, combining British design and the skills of Bolivian leather workers.
Hayche
| Founders | Alejandro Villarreal |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Hayche is a London based furniture company that conceives and creates meaningful pieces for discerning clients.
The Body Shop International
| Founders | Mariam Naficy |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Body Shop International is a British cosmetics, skin care and perfume company.
Frog Design
| Founders | Hartmut Esslinger |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Frog Design operates as a global design, innovation, and strategy firm.
The Craftory
| Founders | Elio Leoni Sceti, Ernesto Schmitt |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Craftory is an investment fund that focuses on cause-driven CPG brands.
John Lewis & Partners
| Founders | John Lewis |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
John Lewis is a retailer that operates department stores, home stores, supermarkets and convenience stores in the U.K. and internationally.
Thomas Clipper
| Founders | Antonio E. Weiss, Matt Brown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Thomas Clipper makes small batch, hand-made and made-to-order shaving gear for men who value quality craftsmanship and unique design.
Charlotte Tilbury Beauty
| Founders | Charlotte Tilbury |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Charlotte Tilbury Beauty provides makeup, skin care & beauty collection, including Magic Cream & film star Bronze & Glow.
BubbleBum
| Founders | Grainne Kelly |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
BubbleBum is a manufacturer of inflatable car booster seats for children.
Tiger Global
| Founders | Gareth Tillbrook |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Tiger Global is a contract manufacturing and sourcing group that offers consumer goods and sustainable campaign merchandise.
EcoSpot
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
EcoSpot helps communities to take climate action by engaging young people, staff, and parents to live sustainability.
Lifestyle & Heritage Co
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Lifestyle & Heritage Co is an online store that sells designer clothing, footwear, and accessories.
Elemis Ltd.
| Founders | Noella Gabriel, Oriele Frank, Sean Harrington |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Elemis Ltd. is a skincare brand that harnesses the power of the most efficacious natural ingredients.
Rocket Design
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Rocket Design is an Italy-based company that designs, manufactures, and sells rockstar-inspired furniture and gifting products.
Fabacus
| Founders | Andrew Xeni, Ray Noppe |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Fabacus is a technology business that transforms brand licensing through the power of data.
Dame.
| Founders | Alec Mills, Celia Pool |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Dame. engages in the development and sales of sustainable period products.
Crew Clothing Co.
| Founders | Alastair Parker-Swift |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Crew Clothing is a British clothing brand with a wide range of active, outdoor, and casual wear for men and women.
Honest Health
| Founders | Pavlo Maherovsky, Sam Gluck |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Honest Health offers hair loss-related products, including access to compounded products.
The Rug Company
| Founders | Christopher Sharp, Suzanne Sharp |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Rug Company designs and manufactures handmade rugs.
Lily’s Kitchen
| Founders | Henrietta Morrison |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Lily’s Kitchen Natural and organic pet food company.
De Beers Group
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
De Beers Group is an international corporation that specialises in diamond exploration, diamond mining, diamond retail, diamond trading
PizzaExpress
| Founders | Peter Boizot |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
PizzaExpress is a restaurant group with over 400 restaurants across the United Kingdom and 40 overseas.
Nexo
| Founders | Craig Jorasch, Tom McGannon |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Nexo offers insight, and global tracking and consumer engagement solutions for the cold drinks refrigeration sector.
SunnaMusk
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
SunnaMusk is providing perfumes and fragrance oils.
Freda
| Founders | Afsaneh Parvizi-Wayne |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Freda is a retailer of women hygienic products.
The White Company
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
We’ve been making impeccably stylish, beautifully designed products, principally in white, for over 20 years.
Leaf Envy
| Founders | Beth Chapman |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
D2C plant brand with a design-led subscription, unique range of indoor plants, plant decor products & B2B installation service.
CB Beauty
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
CB Beauty is a manufacturer and distributor of designer and celebrity fragrances, cosmetics and skincare products.
Rude Health
| Founders | Camilla Barnard |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Rude Health is a healthy food company.
The Mothership
| Founders | Ben Fletcher |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Mothership brings the power of multichannel marketing and digital-first branding to the best consumer products.
Situ Live
| Founders | Warren Richmond |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
An immersive physical to digital retail platform that enables brands to economically bring products to market
Ricoh Europe
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Ricoh Europe is manufactures and markets digital office equipment. It distributes and sells document processing products.
MTHK
| Founders | Amar Radia |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
MTHK is a pharmaceuticals company that designs and produces eye care products.
Library of Things
| Founders | Emma Shaw, Rebecca Trevalyan, Sophia Wyatt |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Library of Things is a start-up that lends out products from drills to sound systems to GoPros from smart borrowing kiosks.
Computers Unlimited
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Computers Unlimited is a distributor of products and accessories for Apple, the Digital Home, and Creative Professionals.
Spruce
| Founders | Mahira Kalim |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Cutting out single-use plastic waste from household cleaning products. Refillable, non-toxic products delivered with low carbon footprint.
Graff
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Graff is a jewelry company.
Everly Wellness
| Founders | Dexter Grima, Jason Grima |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Everly Wellness is a technology healthcare company focused on providing honest, expertly researched and personalised nutritional products.
PriceBring
| Founders | Carl-Ferdinand Forster, Nikolay Khokhlov |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
PriceBring is a Business-to-Business e-commerce platform, designed to solve all the purchasing and replenishment problems for corner shops.
Fuerst Day Lawson Holdings
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Manufactures and supplies specialist ingredients to the food, beverage, fragrance, and chemical industries
Goodhood
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Goodhood is a retail company that offers a variety of products including clothing, footwear, fragrance, home utilities, and beauty products.
Foresight Factory
| Founders | Christophe Jouan, Meabh Quoirin |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Foresight Factory is a global consumer trends agency.
LocoSoco
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Delivering products and tech with purpose whilst creating shared wealth community by community.
ED&F Man
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
ED&F Man engages in trading agricultural products including coffee, sugar, molasses, animal feed and pulses.
Brite Drinks
| Founders | Andrius Ratkevicius, Simas Jarasunas |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Natural nootropic drinks for better focus and productivity.
Radley
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Radley designs and manufactures handbags, purses and other women’s accessories for UK and international markets.
Smythson
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Smythson is a British manufacturer of luxury stationery, leather goods, diaries, and fashion products.
Baudoin & Lange
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Baudoin & Lange designs and manufactures luxurious modern footwear.
CommonVC
| Founders | Dhruv Boruah |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
World’s first activist led impact accelerator for startups solving the world’s biggest challenges
Gymsect
| Founders | Alex Britten |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Cricket Protein Powder. Making Sports Nutrition Sustainable.
Big Potato Games
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Big Potato is a board games company that’s as versatile as its vegetable namesake.
Vape Green
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Vape Green is an online vape store with a wide selection of vape devices, products, coils, pods and various flavors of E-liquids.
Unrooted
| Founders | Nathan Clemes |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Unrooted produces healthy and functional beverages made from the baobab fruit.
Talking Tables Ltd
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Talking Tables is built on the joy felt when planning, sharing and creating memories with friends and family around a table.
Contrado
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Contrado is an online store that specializes in printing, textiles, photo gifts, fashion, design, consumer goods, homeware and accessories.
Yucoco
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Yucoco is here to recreate your wildest chocolate dreams.
Brompton Technology Ltd
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Brompton Technology Ltd is dedicated to the design and manufacture of state of the art, innovative video processing products.
