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London’s 101 Fastest Growing Lifestyle Startups

At Best Startup London we track over 100,000 London based startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.

We’ve ranked the top 101 Lifestyle companies in London. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).

We selected the organisations listed in this article based on:

  • Track record
  • Executive leadership
  • Market share
  • Innovation
  • ESG rating

Our Data – We source our data from OSINT (open source intelligence) and public directories such as CrunchbaseSemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Top Lifestyle Companies & Startups (London)


Debenhams

FoundersWilliam Debenham
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Debenhams is a multi-channel brand that operates department stores offering women’s clothing, menswear, beauty, kids, and homeware products.


Second Nature

FoundersChris Edson, Michael Gibbs
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Second Nature is a digital programme that helps people lead healthier lives


eve Sleep

FoundersJames Fryer, Jas Bagniewski, Kuba Wieczorek
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eve Sleep is a pioneer of luxury sleep solutions, promising the perfect start to every day thanks to a guaranteed great night’s sleep.


TRIP

FoundersDaniel Khoury, Olivia Ferdi
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TRIP is a CBD drinks and oils brand with products that brings an amazing flavor for a more productive and less stressed feeling.


Swoon Editions

FoundersBrian Harrison, Debbie Williamson
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Swoon Editions is a design-led furniture brand.


Fy!

FoundersJonathan Thomson, Thomas Beverley
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Fy is a home, living, and lifestyle retail marketplace designed for millennial consumers.


TOPSHOP TOPMAN

FoundersRaymond Montague Burton
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TOPSHOP TOPMAN is a latest women’s fashion and new season trends company.


Yoppie

FoundersDaniella Peri, Nova Hoffman Bermejo
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Yoppie is a menstrual wellness brand, that helps women get access to quality products, align with their menstrual cycle.


Hoop

FoundersDaniel Bower, Duncan Jennings, Max Jennings, Richard Foister
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Hoop is a platform for kids activities.


The Business of Fashion

FoundersImran Amed
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The Business of Fashion is a online platform for the global fashion industry, offering content and tools to industry professionals.


Treatwell

FoundersErik Wienk, Jan-Willem van Boeckel, Laurens Groenendijk, Lopo Champalimaud, Maarten Engelen, Martijn Rozendaal, Salim Mitha
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Treatwell is Europe’s leading marketplace for booking hair and beauty appointments online.


Matches Fashion

FoundersRuth Chapman, Tom Chapman
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Matches Fashion is a multi-brand fashion retailer that offers the latest fashion from designer brands.


Tomorrow

FoundersStefano Martinetto
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Tomorrow is an international sales platform that operates from four outstanding showrooms in the main fashion cities.


Travel Creators

FoundersChanti Loraine-Grews, Janine Salame
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Keeping Travel Human by Inspiring Global Travelers and connecting them to Travel Creators.


Zedsen

FoundersDaniel Honeywell
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Zedsen provides biosensors that create a 3-Dimensional electrical field and gathers biological signals within a human body.


Lumio Technologies

FoundersAdrian Shedden, Charlie Richardson, Tom Richardson
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Lumio is you Intelligent wealth mentor. With the simple aim to maximize your money around your lifestyle


Urban

FoundersGiles Williams, Jack Tang
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Urban is an online wellness appointment platform for booking in-person and online treatments.


Ideal Flatmate

FoundersRobert Imonikhe, Thomas Gatzen
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Ideal Flatmate is the first UK website dedicated to helping its users find the right flatmates.


Victoria Beckham

FoundersSarah Creal, Victoria Beckham
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Victoria Beckham is a fashion brand that creates and markets a collection of apparel and accessories in over 50 countries.


Yoox Net-a-Porter Group

FoundersFederico Marchetti
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Yoox Net-a-Porter Group is the global Internet retailing partner for leading fashion and luxury brands.


Greenr Technologies Ltd

FoundersGabrielle Bourret-Sicotte, Jimmy Murray, Rajat Sharma, Rohan Ramchandani, Vikash Gupta
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Carbon Footprint Mobile App


LuxDeco

FoundersJonathan Holmes
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LuxDeco is a digital platform that connects the buyers and sellers of luxury home furnishings.


Pretty Green

FoundersLiam Gallagher
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Named after a track by The Jam, Pretty Green provides simple, classic clothing with a modern twist.


OPUMO

FoundersHarry Beattie, Nick Ayoub
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OPUMO is building the digital department store of the future connecting brands with customers through a content-rich shopping platform.


MYSALE Group

FoundersKevin Cliffe
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MYSALE Group is an aggregate of 11 online shopping destinations, across 8 countries.


The Paradym

FoundersCourtney Carlsson
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Paradym is an emotional identity app designed to break negative emotional patterns.


Common Objective (CO)

FoundersBrijitte Dreyfus, Harold Tillman, Tamsin Lejeune
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CO is an intelligent business network that drives more sustainable business practices, starting with the fashion industry.


Truly Experiences

FoundersJack Huang
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Truly is a London-based gift marketplace.


DesignMyNight

FoundersAndrew Webster, Nick Telson
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DesignMyNight.com is a nightlife discovery website.


My Bespoke Room

FoundersDiana Greenhalgh, Laura Simpson
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The UK’s No.1 Rated Interior Design Service; PLUS SaaS tool for Interior Designers to streamline and run their own business.


LeSalon Beauty

FoundersJean-Michel Chalayer, Nabil Freeman, Natasha Pilbrow
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LeSalon is delivering a branded, consistent and high-quality at-home beauty service.


SHAREIGHT

FoundersGrant Slatter, Henry Whittaker
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SHAREIGHT is a retail technology business powering multiple brands.


Doisy & Dam

FoundersEdward Smith, Richard Wilkinson
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Doisy & Dam makes and package everything by hand in the UK, using globally sourced ingredients and the highest quality organic chocolate.


Stride

FoundersAidan Cramer, Matt Sinderberry
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Deep jobs marketplace connecting sales talent with jobs at tech companies.


Birda

FoundersJohn White, Natalie White
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Connect with Nature, Find your Flock


HURR

FoundersMatthew Geleta, Victoria Prew
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HURR is the smart way to rent your wardrobe, on-demand.


Daily Dose

FoundersGeorge Hughes-Davies
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Daily Dose produces 100% fresh unprocessed cold pressed juices.


Po-Zu

FoundersSven Segal
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Po-Zu is an award-winning sustainable footwear brand, currently ranked the UK’s No. 1 Ethical Shoe Brand.


nHouse

FoundersNicholas Fulford
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nHouse is a modular contemporary house that provides higher ceilings and comes equipped with eco features.


Clothes Doctor

FoundersLulu O’Connor
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Clothes Doctor is an award-winning, 5-star rated, digital clothing maintenance service .


Hill & Friends

FoundersEmma Hill CBE
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Hill and Friends is a brand that produces exceptionally crafted and luxuriously functional bags, each affirmed with a subversive wink.


A Suit That Fits

FoundersWarren Bennett
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A Suit That Fits Ltd. provides tailoring services in the United Kingdom. It designs and tailors shirts, morning coats, and dinner suits.


Jaeger

FoundersLewis Tomalin
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Jaeger is British fashion brand, renowned for designing contemporary, innovative, and stylish womenswear, menswear, and accessories.


Velorution

FoundersJonathan Cole
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VELORUTION is the premium urban lifestyle cycling store.


Charli Cohen

FoundersCharli Cohen
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Charli Cohen creates technical-wear, born out of a need for evolved clothing and progression within the fashion industry.


Uncover

FoundersChristopher Steinau, Dan Ziv, David Saenz
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Discover & book London’s most desirable restaurants. Tonight.


Courier

FoundersJeff Taylor
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Courier is a stories of modern business reporting from London and around the world on startup culture. Published six times a year in print.


Vinaya

FoundersDan Möller, Fabio Pania, Kate Unsworth
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Vinaya provides lifestyle-enhancing technology products.


Emily Crisps

FoundersEmily Wong
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Emily Crisps is a food start-up that aim to provide health-conscious consumers with the opportunity to indulge in ‘guilt-free’ snacking.


Neighbourhood

FoundersChris Monkman, James Waterhouse
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Neighbourhood transform unused spaces in restaurants, hotels and residences, into local hubs for co-working, creating and collaborating.


O-Teas

FoundersParesh Thakkar
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Oteas is a specialist British tea company.


Neucruit

FoundersLivia Ng
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Neucruit is transforming the efficiency, transparency and diversity of clinical trials


Wonderush

FoundersNelson Sivalingam
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Wonderush is a lifestyle membership that lets you enjoy unlimited handpicked classes.


Alchemiya Media Limited

FoundersDavid Horne, Navid Akhtar
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Alchemiya Media is a subscription based Video on Demand service, offering video content about Islam and Muslims.


6Tribes

FoundersAnthony Rose
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6Tribes connects people based on shared interests and lifestyles


Wedo Shopping

FoundersGareth Knight
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Wedo Shopping is a London-based startup offering a selection of bedroom furniture and accessories.


WhiskyInvestDirect

FoundersPaul Tustain, Rupert Patrick
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Opens up investment in maturing Scotch whisky to the retail investor.


A Star Pets

FoundersChris Webster, Quentin Griffiths, William Cooper
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Astar Pets is passionate about helping you discover everything you’ll ever need to enjoy life with your treasured friend.


Qrator

FoundersNikolaos Ioannidis
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Qrator is the curated marketplace for art and design, where consumers shop objects of desire directly from creators around the world.


Shopological

FoundersElizabetta Camilleri
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Shopological is a website and mobile app focusing on men’s and women’s fashion, beauty, and lifestyle.


Core Collective

FoundersJason de Savary
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Core Collective is a premium pay-as-you-go fitness studio


Bolongaro Trevor

FoundersKait Bolongaro, Stuart Trevor
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Bolongaro Trevor is a British design Company founded in 2007 by Kait Bolongaro and Stuart Trevor, original founders of ‘cult classic’


LifeTracker

FoundersMisha Nestor
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AI based context aware mobile app that reminds to do right things at the right time


Haxi

FoundersAleksander Soender, Joonas Kirsebom, Robert Daniel Nagy
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Transport sharing service. Passengers can search local drivers. Drivers can offer transport.


Wantfeed

FoundersStefan Michalak
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Wantfeed lets you store and curate things from around the web into your own personal wantlist.


myza

FoundersHelen Collins, Olivia Collins
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myza is an online platform that has a singular focus on sleep and the sleep experience.


Down-Route

FoundersAndy Hudson, Lance Reck
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Down-Route is a unique, revolutionary app which combines expense management and hotel booking in one place.


Accomable

FoundersMartyn Sibley, Srin Madipalli
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Accomable is an online marketplace for accessible properties and travel services to help people with mobility difficulties.


Banvard & James

FoundersToby Hudson
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Banvard & James is a unique fashion brand


East End Manufacturing

FoundersBarry Laden
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East End Manufacturing is a UK-based clothing factory focused on jersey clothing, menswear, T-shirts, and womenswear.


myBaker

FoundersNoreen Nisa Khan, Yvonne Lam
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myBaker is an online concierge service connecting independent bakers to individuals and businesses looking to order customised baked goods.


Zhappy

FoundersAlexander Eloy
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Zhappy is a mobile application that allows tasks to be outsourced to a crowdsourced workforce.


Simple Health Kitchen

FoundersBradley Hill
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Simple Health Kitchen inspires healthy eating by changing the misconception of healthy food as unappealing and tasteless.


Book Your Lifestyle

FoundersChristopher Houry
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BookYourLifestyle community of UK beauty, health and fitness experts are at your service.


Reef Knots

FoundersPatrick Dudley-Williams
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Reef Knots is a direct-to-consumer menswear brand inspired by the ocean and the summer.


Joy Resolve

FoundersUnknown
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Joy Resolve is a lifestyle and homeware brand that offers products that enrich life.


Yodomo | Making Made Easy

FoundersSophie Rochester
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The Marketplace for Making. Discover online courses, live workshops and kits from our artists and makers.


Beara Beara

FoundersJake Bullough
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Beara Beara is a brand of leather bags, combining British design and the skills of Bolivian leather workers.


Nibbling Jewellery

FoundersEmily Sunderland Sutter
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Nibbling Jewellery is a teething brand.


Huez

FoundersLorenzo Curci
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Huez uses advanced sportswear fabrics to create a truly stylish range of cycling clothing.


Tiosk

FoundersNatasha Kelly, Nicola Simpson
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Tiosk is a contemporary tea brand specialising in premium tea-based drinks.


Net-a-porter.com

FoundersNatalie Massenet
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Net-a-porter.com is an online luxury fashion retailer.


John Lewis & Partners

FoundersJohn Lewis
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John Lewis is a retailer that operates department stores, home stores, supermarkets and convenience stores in the U.K. and internationally.


Coast

FoundersUnknown
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Coast sells high end and upscale clothing and accessories via its website.


Designo

FoundersMarcellus Ebhodaghe, Summit Sharma
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Designo is a 21st century personal shopping application.


The Pressery

FoundersChi Wan, Natali Stajcic
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The Pressery will be launching a high-quality and pure, long-life almond milk for all your coffee shop needs.


Lucy Choi London

FoundersLucy Choi
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Lucy Choi London is a designer affordable luxury footwear brand with a unique heritage.


Night Jar

FoundersEdmund Weil, Rosie Stimpson
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Night Jar provides speakeasy-style subterranean bar with live jazz and blues, for cocktails and rare spirits.


Marmo Health

FoundersAbbas Hasan
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Marmo Health is working on a mobile messaging app for patient support groups.


Coach

FoundersLillian Cahn, Miles Cahn
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Coach is an American luxury fashion company based in New York City.


Banneya London

FoundersNimesh Thakrar
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A curated platform that enables luxury designers and brands to offer customised fine jewellery using made-to-order manufacturing


Rate8

FoundersVishnu Aggarwal
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Rate8 experience the power of perspective of your entire phonebook, address book or social media.


Save Your Wardrobe

FoundersHasna Kourda, Mehdi Doghri
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FashionTech startup using AI to make Fashion more digital and sustainable


Doddle

FoundersTim Robinson
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We’re an enterprise SaaS business that builds technology that powers PUDO & returns for retailers, carriers and postal operators.


Ixty

FoundersIan Tyrrell, Nicholas Thurgood, Stephen Lindsay
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Ixty is an innovative monetization platform that opens up the power of machine learning and intelligent analytics to everyone.


WGSN.com

FoundersJulian Worth, Marc Worth
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WGSN a B2B, world-wide information source for the design, textile and style industries.


Rapha

FoundersSimon Mottram
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Rapha is a cycling apparel company.


Scaramouche & Fandango

FoundersIan Linaker, Kenny Harmel
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Body and skincare products for men.


The Village Haberdashery

FoundersAnnie Barker, Ed Barker
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The Village Haberdashery a modern craft shop and studio.


Molecular Life

FoundersJohn Ireland, Nigel Rees
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App enabling drug safety and interactions across 54m products and manufacturers, with a DNA Test for disease for pre dispositions


Lifestyle & Heritage Co

FoundersUnknown
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Lifestyle & Heritage Co is an online store that sells designer clothing, footwear, and accessories.

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