London’s 101 Fastest Growing Personal Finance Startups

At Best Startup London we track over 100,000 London based startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.

We’ve ranked the top 101 Personal Finance companies in London. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).

We selected the organisations listed in this article based on:

• Track record
• Executive leadership
• Market share
• Innovation
• ESG rating

Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Top Personal Finance Companies & Startups (London)

Fintern

Fintern is a lending startup looking to offer an AI-driven alternative to costly payday loans.

Trussle

Trussle is a free online mortgage broker that works with much-needed transparency.

Koyo

Koyo uses machine learning to serve customers with competitively priced credit

Keebo

Hey, we’re Keebo, the credit card designed for the new generation to build better credit and improve financial wellbeing.

Knoma

Knoma offers a payment solution and marketplace for lifelong learning.

Plend

Building a better way to borrow, where people are no longer held back by their credit history

Wealthyhood

The first DIY wealth-building app for long-term investors.

CompareEuropeGroup

CompareEuropeGroup is a pan-European financial comparison platform.

Squirrel

Squirrel is an award-winning smart banking app that empowers people to take control of their money.

Lumio Technologies

Lumio is you Intelligent wealth mentor. With the simple aim to maximize your money around your lifestyle

Unbiased.co.uk

Platform connecting consumers to professional advisers

Arkera

Arkera helps companies increase revenues by empowering anyone to make exciting investment decisions they never imagined.

Pockit

Pockit is a financial technology company that provides a digital banking app for the underbanked masses.

Capital.Com

Capital.com is a high-growth, investment trading fintech group of companies empowering people to participate in financial markets.

Azimo

Azimo is an online money transfer company that provides a fast, secure, and low-cost alternative to legacy high street remittance services.

Sprive

Sprive is a mobile app that helps UK homeowners become mortgage free, faster and save thousands of pounds

Stockflare

Invest Easily (Stockflare Securities) & Pick Stocks (Stockflare Analytics)

PORTABL.co

Providing Insurance and Benefits to the Freelancers of the World

Saveable

Automated Savings & Wealth Management Technology

Emma

Emma is a financial app advocate that helps users avoid overdrafts, find wasteful subscriptions, and allows users control of their finances.

Penfold

Challenger pension getting young people and the self-employed saving enough for retirement.

Invstr

Invstr is a fintech app empowering investors to invest with commission-free investing and banking.

Zloadr

Zloadr. is a London based payment services corporation headquartered in the United Kingdom.

Pie People Ltd

Fintech SaaS

Onedox

Onedox is a free, secure service that enables UK consumers to take control of their household bills

Inzura

Inzura’s customer engagement Apps and cloud-based services cover the major personal insurance lines.

CryptoCompare.com

We bring you all the data in the world of cryptocurrencies, Bitcoin and Blockchain in an easily digestible value added format.

Tymit

Tymit is a provider of credit cards that offers financing purchases overtime and manages the monthly budget.

PensionBee

PensionBee: the clever way to find and combine all your old pension plans in one good-value, online plan Capital at risk.

Finimize

Finimize is building the #1 information platform & community for modern investors.

altynex.io

altynex.io is the first centralized platform using the Amazon AWS cloud computing system for trading cryptocurrencies in the CIS countries

Koia

Koia is an investment platform for alternate assets like fine wine, art, watches by common people.

Folio App

Folio is a mobile app providing users with the ability to create intelligent savings projects and collaborate with others.

HyperJar

Free digital payments, planning and presonalised rewards platform

PayUp

The bank account that gives you instant access to your earnings as you progress through the month. Available to any eligible UK worker.

Koody

Financial services marketplace for the under-35s

Nudge Global

Brighter financial futures for everyone, everywhere

LiveMore Capital

LiveMore Capital is a financial services company that provides online mortgage lending services for older borrowers.

Emerio Banque

Emerio Banque Ltd is an International trade finance company providing LC, BG, documentary collections etc.services to global businesses.

FreeUp

FreeUp is changing the way the world gets paid.

lovemoney.com

Lovemoney is a U.K.-based employee-owned personal finance site that provides a personalized approach to online money management.

Hoddle

Get more from your bank account

Finmo

Finmo is a financial management tool for self employed workers with a focus on improving financial health and filing taxes.

MoneySavingExpert

MoneySavingExpert.com is dedicated to saving you money on anything & everything by finding the best deals and beating the system.

Broker Compare

Broker Compare is a price comparison tool that helps investors find the right online stockbroker for their needs.

Lendwise

Peer to Peer Loans, P2P Lending, Marketplace Loans, Education Finance

Cubits

Cubits is a European all-inclusive platform to buy, sell, and accept Bitcoin

Rising Stars

Rising Stars is a competition for innovative, early-stage tech startups.

PayMasta

Earned Wage Access and personal finance management App

Apperia

Apperia is an innovative FinTech Platform designed to provide a compelling, unified solution in delivering Workplace Financial Wellbeing.

WealthObjects

WealthObjects helps firms launch a bespoke fully automated robo-advisor or hybrid advisory digital wealth platform.

Five Islands Capital Limited

Regulated retail & enterprise financial services and technology solutions provider.

StormPay

StormPay is a fintech company that allows customers to use both financial and non-financial services in one app

Alphamolly

Alphamolly provides investors with the complete toolset that enables them to confidently focus on the growth of their investment portfolio

Bean

Bean allows you to track your finances and identify recurring paid subscriptions so that you can better manage your money.

Fintech Review

Reviewing everything Fintech at www.fintechreview.net

Choose

Choose is a consumer based website with options for your money, media and shopping.

Moneymagpie

Moneymagpie is the country’s leading site for safe and legitimate money-making opportunities and inventive money-saving tips. http://www.

EuroFinance

The specialists in international treasury, cash management and risk conferences, training and research.

Webpays

Secure your industry with a High-Risk Merchant Account Instant Approval for enhancing your transactions.

JustFA

Online Financial Advice and Investment Management

Usefirst.me

Know When You’ll Be Worth $1 Million. Usefirst – Your Financial Health Advisor

FundWiser

FundWiser is a platform that provides everyone with access to alternative investments from as little as £1000.

SaveMoney

SaveMoney is a money management application with a savings account on autopilot

Ernest

Ernest is a personal Banker for All powered by Artificial Intelligence: a chatbot that answers questions, gives insights & forecasts issues.

Credibble.com

The complete mortgage preparation tool

Stellar Asset Management

Stellar Asset Management supports advisers and investors with estate planning services to provide relief from inheritance tax.

Clear House Accountants

Professional Services Firm with a focus on creative and tech businesses.Built their growth portal to facilitate growth for businesses.

Lio Software Ltd

Software development and services. Lio Software Ltd is focusing on personal finance and planning applications.

LoveStocks

LoveStocks is a mobile-first retail brokerage offering commission free share investing from just $1.

EQ Investors

EQ Investors provides financial advice and investment management services to its clients.

Savewallets

Savewallets enables individuals to save regularly and invest efficiently at low cost so that they can reach their financial goals.

Quote Goat

A fast-growing comparison site for individuals and businesses looking to find great value quotes for insurance and energy.

Cygnecode Ltd.

Creators of Flick a Trade. London based tech company designs, develops and operates trading games and gamified financial applications.

Diallo Pay

Diallo Pay is a financial services company that specializes in mobile banking, card payments, money remittance, and foreign exchange.

Finmaps

World’s Largest Financial Network

AdminBox

AdminBox helps users manage their household bills and admin in a single secure account.

Bill Hut

Bill Hut is an online platform that makes managing bills in house shares easy and transparent from one applciation.

AdviceBridge

Scalable personalised financial advice for retirement planning.

IDS Capital

IDS Capital is a financial service company.

Principled Finance

A real time digital marketplace connecting consumers and SMEs with financial & insurance providers and to make smarter money decisions

Match Financial

Match Financial provides tools to compare personal finance options along with objective advice, articles and insights.

Finscape

Finscape is a partnership between two separate companies, Fundscape and Altus.

Kublax

Kublax, an online personal financial management platform, enables users to view bank accounts from one place and create budgets.

London Mutual Credit Union

London Mutual Credit Union is a non-profit organization that provides financial services.

Kytra

Kytra is the place to discuss investment opportunities and compete against your friends in designing the world’s best investment portfolio.

Physical Gold

UK based Precious metals broker. We’ve innovated products like Pension Gold, Monthly Saver, Tax Free gold coins and VAT-free silver.

Freetrade

Freetrade is a challenger stockbroker that offers free share trading in mobile phones.

Your Policy Manager

Your Policy Manager provides an online data store for users to keep track of their insurance policies.

Comparism

Comparism is an online portal to help you with personal finance and money saving tips.

Merchant Cash Express

Merchant Cash Express provides capital products and solutions for nightclubs, hotels, beauty salons, restaurants, and retail businesses.

Sagat Capital

Sagat Capital is a financial service company that specializes in short-Term systematic managed Futures platform.

Charteris Treasury Portfolio Managers

Charteris Treasury Portfolio Managers offers wealth management services such as ISAS, SIPPS, SSAS and discretionary investment accounts

BillSwitcher

Helps you understand and manage your financial life.

OMG

OMG provides current accounts, credit cards, loans, savings, insurance, reward programs, and financial solutions.

PocketRate

PocketRate is a marketplace that enables consumers to search, compare and apply for loans, saving accounts, broadband, energy & insurance.

Atlantic Swiss

Atlantic Swiss is a financial firm that offers professional advisory services to individuals and businesses.

Drummonds

Drummonds Limited is a claims management company specialising in financial mis-selling.

Happier

Happier.co.uk is a money saving community allows to fine, share and vote on money saving deals, freebies and competition.

Yes2Credit.com

Yes2Credit.com is a UK site focused on credit education and dedicated to offering ethical lending solutions

Promiser.pro

Make money by quitting addictions in a cool evidence-based way and dare people you care of.