Ellie Horvath
At Best Startup London we track over 100,000 London based startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.
We’ve ranked the top 101 Sports companies in London. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).
We selected the organisations listed in this article based on:
- Track record
- Executive leadership
- Market share
- Innovation
- ESG rating
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Top Sports Companies & Startups (London)
Virgin Active
| Founders | Frank Reed |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Virgin Active Health Clubs offer stylish, spacious, and dynamic exercise environments.
SportPursuit
| Founders | Adam Pikett, Rhys Jones, Victoria Walton |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
SportPursuit is a UK-based private-sale sports website.
Sudor Interactive
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sudor Interactive is a platform that is designed for fitness professionals to build a digital business and enjoy financial freedom.
Pure Gym
| Founders | Peter Roberts |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
PureGym is a gym operator that provides affordable and convenient access to fitness facilities in the U.K.
CRED Investments
| Founders | Chaitanya Shah, Jonathan Carr-Harris |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
CRED uses artificial intelligence to invest in the future of talent. Helping realize the commercial & financial potential of talent.
bepro11
| Founders | Luis Kang |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bepro exists to help football clubs and players measure, understand and improve their performances through technology.
PlayerMaker
| Founders | Guy Aharon, Moran Gad, Stephen Jenkinson, Yuval Odem |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
PlayerMaker is a football tech startup that provides coaching enhancement solutions for football academies.
Smarkets
| Founders | Hunter Morris, Jason Trost |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Smarkets simplifies peer-to-peer trading on sporting and political events.
FSB Technology
| Founders | David McDowell, Sam Lawrence |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
FSB Technology is a Real time sports betting technology supplier.
365Scores
| Founders | Yevgeny Brener |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
365Scores is a cross-platform application that enables users to create their own personalized sports channel.
YgEia3
| Founders | David Schoenfeld, Scott McLauglin |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
YgEia3 works with corporations developing comprehensive wellness testing for each company.
Tottenham Hotspur
| Founders | Daniel Levy |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Tottenham Hotspur is a professional football club in London, competing in the Premier League.
Base79
| Founders | Ashley MacKenzie, Richard Mansell |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Base79 is an online media company creating global audiences for video content and manages hundreds of YouTube channels.
Dugout
| Founders | Elliot Richardson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Dugout is an innovative new digital football platform.
Minute Media
| Founders | Asaf Peled, Gilad Beiman, Yuval Larom |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Minute Media is a media and technology brand focused on two main pillars—platform and content.
Otro
| Founders | Eduardo Brandalise |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Otro provides a digital platform that brings football fans closer to the players they love.
Gaia EverWorld
| Founders | Josh Bull |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Gaia EverWorld is an immersive, multi-region fantasy world where players create their own kingdoms.
Recast
| Founders | Andy Meikle |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Recast operates as a sports Over-The-Top (OTT) platform.
ClubSpark
| Founders | Dave Ward, Nathan Flood |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
ClubSpark is an award-winning, market-leading sports booking and management SaaS platform.
RHEON LABS
| Founders | Dan Plant |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Redefining performance through energy control.
Supponor
| Founders | Erkki Rantalainen |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Supponor transforms real world mass-audience TV visible signage into highly targeted virtual brand messaging in sports broadcasting.
Perfect Moment
| Founders | Jane Gottschalk, Thierry Donard |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Perfect Moment is an online fashion marketplace that offers ski, surf, and activewear collections.
Dexerto
| Founders | Chris Marsh, Joshua Nino De Guzman, Mike Kent, Nicolas Hulsmans |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Dexerto is the world’s largest digital esports and gaming lifestyle platform news platform.
Aphetor
| Founders | Carsten Thode, Fivos Pantazis |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Aphetor is the next generation, creator-based sports/entertainment property for the next generation of fans
Genius Sports
| Founders | Mark Locke, Robert Smithson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media.
WIT Fitness
| Founders | Daniel Williams |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Itself as a unique, multi-brand fitness concept store.
Sportrecs
| Founders | Anatoly Vorontsov, Michael Ilyichev |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sports Streaming Service
exceL eSports
| Founders | Joel Holmes-Darby, Kieran Holmes-Darby |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
exceL eSports is a gaming organisation serving to enable its players to compete at the highest level in global eSports.
Premiership Rugby
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Premiership Rugby is the organising body of the Gallagher Premiership Rugby league.
DAZN
| Founders | John Gleasure |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
DAZN is the world’s first truly dedicated live sports streaming service.
GiveMeSport
| Founders | Jae Chalfin, Nick Thain |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
GiveMeSport is a print-based sports publication which celebrates athleticism in all its diverse forms.
Sportlobster
| Founders | Andy Meikle, Arron Shepherd, Nico Cary |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sportlobster was born out of the frustration that sports fans face in having to visit multiple sites or download multiple apps.
Copa90
| Founders | Chris Kelly, Gavin Rowe, Richard Welsh |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Copa90 The voice of football fans around the world.
InCrowd Sports
| Founders | Aidan Cooney, Archie Woodhead, Jon Rimmer |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Incrowd builds sponsorship activation platforms to give fans an in-stadia experience.
Monterosa Productions
| Founders | Simon Brickle |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Monterosa is the global leader in audience interaction technology and commerce
Maison Sport
| Founders | Aaron Tipping, Nick Robinson, Olly Robinson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Maison Sport is a marketplace connecting ski instructors with people learning to ski
Fnatic
| Founders | Anne Mathews, Sam Mathews |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Leading esports performance.
Gfinity
| Founders | Neville Upton |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Gfinity is a UK based esports & gaming digital media company focused on communities, technology & strategic partnerships.
Herd
| Founders | Jack Cantillon, Rob Minford |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
It’s nice to be right. Predict sports events with your friends.
Playfinder
| Founders | Jamie Foale |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Playfinder is a sports booking platform.
RealSport
| Founders | Roei Samuel |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
RealSport gives the best fans in the world a voice on the sports they love. 0% clickbait. 0% fake news. 0% pop-ups. 100% original.
Squawka
| Founders | Leo Harrison, Sanjit Atwal |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Squawka is a digital media company focused on using stats & data viz to fuel content for fans
GamerPro
| Founders | Gary Sonyak |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Gamerpro is the online platform for competitive gaming experiences on mobile.
CrowdScores
| Founders | David Walker, Michael Mangion, Robert Smithson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
CrowdScores is a live football scores application that features quick updates from leagues and competitions around the world.
DingIt.tv
| Founders | Mark Hain |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
DingIt is a leading destination for premium eSports and Gaming content
Bigballs Media
| Founders | Chris Kelly, Gavin Rowe, Luke Taylor |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bigballs Media is the world’s largest independent digital football media business.
SETTEO
| Founders | Pedro Pérez, Pierre Emmanuel Czaja |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The virtual assistant for the practice of tennis, padel & badminton
VPAR
| Founders | Jason Stoop, Julian Sykes, Mark Worrall, Sven Hansen |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
VPAR is a golf technology platform
Globatalent
| Founders | Ferran Martinez, Gabriel Treiband, Iñaki Cabrera, Sunil Bhardwaj |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Sport Neobank. An App that allows you to acces discounts on sport products, buy tickets and invest in young athletes.
The All England Lawn Tennis Club (Championships) Limited
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The All England Lawn Tennis Club is a private members’ club and organizes and stages The Championships, Wimbledon.
Tifosy
| Founders | Fausto Zanetton, Geoff Tidey, Gianluca Vialli, James Pollock |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Tifosy helps sports clubs raise funds online by connecting them with a global fan and investor base
UFL
| Founders | Sohail Godall |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
UFL is a social mobile game to play while watching live football.
Wolf777
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Wolf777 operates as an online gaming platform offering betting and casino games.
FanHub Media
| Founders | Andrew Cronyn |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
FanHub Media specializes in building and operating digital fan engagement products.
SportyCo
| Founders | Simon Zgavec, Tomaz Cepon |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
SportyCo provides athletes, clubs, and sports organizations with macro-funding on their respective end.
Fan360
| Founders | Matheus Provinciali |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Fan360 is a blockchain-based platform for sports fans, that covers the complete fan experience.
Openplay
| Founders | Ian Pridham, Sam Parton |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
OpenPlay is an online platform that allows any sports facility to take online bookings, payments and manage their customers.
Sporzy
| Founders | Anil Atilgan, Gokce Gizer, Nevzat Gizer, Suat Gorgulu |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Redefining your path to well-being, one swipe at a time
GAME
| Founders | Kisha Scott |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Game.co.uk is a games retailer with many deals on video games, consoles, accessories, and the latest preorder games.
mediacom
| Founders | David Dowling |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
MediaCom is one of the world’s leading media agencies.
E-Nano
| Founders | Alan Jurnet Berteloot, Christian von Scheidt, Erwann Lompech–Leneveu, Gabor Zichy |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
E-Nano brings robotics potentials into the real world of Sports Turf management and Agro-Industry.
Bettingmetrics
| Founders | Martin Grozev |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bettingmetrics is an online sports betting platform.
Inspired Entertainment
| Founders | Dirk Gibson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Inspired is a global games technology company, supplying Virtual Sports, Mobile Gaming and Server Based Gaming systems.
Sherpr
| Founders | Andrew Watson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sherpr is a no hassle, premium door to door service for shipping your sports equipment
Formula 1
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Formula 1 is a auto racing league.
Statmetrix
| Founders | Olukunle Kayode |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
We democratise sports performance data using machine learning, image recognition and analytics
Fanpass
| Founders | Adrien Taneron, Kevin Zidan |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Fanpass is a marketplace acting in the secondary ticket market
Level Up Media
| Founders | John Rankin |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Level Up Media is a technology company that creates online destination for gaming and eSports fans to watch on demand video.
Twickets
| Founders | Richard Davies |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A London-based ticket resale platform .
Dugout FC
| Founders | Andrew Moffatt, Ben Rometsch, Chris Sees, Daniel Burnside, Matthew Evans |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Dugout FC is the ultimate fantasy football experience.
Racefully
| Founders | Chris Pointon, David Naylor, Josip Balažević |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Enabling businesses to increase employee engagement and lower health costs through a compelling virtual team-based fitness solution.
Racecheck
| Founders | Alexandros Tanti |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
We’re the world’s leading review platform for mass participation sport
Castore
| Founders | Philip Beahon, Thomas Beahon |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Castore is a premium sportswear brand.
The Climbing Hangar
| Founders | Ged MacDomhnaill |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Climbing Hangar is a Indoor rock climbing centre.
Sportas
| Founders | Clinton Ajayi, Gvidas Girzadas, Lukas Girzadas |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sportas is a social platform that matches like-minded sports enthusiasts with organizers and venues.
Imin
| Founders | Dominic Fennell, Nick Evans, Nishal Desai |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Imin is a technology firm that makes physical activity searchable & bookable by using open data in the health and fitness sector.
Snaptivity
| Founders | Olly Paulovich, Phong Vu |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Snaptivity is a stadium tech that drives fan engagement by capturing key moments of events using AI, IoT sensors, and robotic cams.
RacketPal
| Founders | Bogdan Demeny, Robert Rizea |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
RacketPal is a mobile app that helps people find local racket sports partners, coaches, clubs and compete in local leagues.
Tribesports
| Founders | Andrew McDonough, David Hickson, Jenna Anians, Steve Reid |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Tribesports is a performance sportswear brand using digital & social internet technologies to flatten the supply chain and to build brand.
SKARA The Blade Remins
| Founders | Cesar Ortega, Pablo Rodriguez Valero |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
SKARA is the next generation of eSports with versus fighting mechanics and RPG elements.
Ball Street
| Founders | Matthew Wilson, Stuart McDonald |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Ball Street is a group of sports fans that wanted to club together to create an independent, alternative to the mainstream sports media.
William Hill
| Founders | William Hill |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
William Hill is a is a bookmaker that provides online betting and gambling games for sports betting and gaming markets.
Player LENS
| Founders | Lee Hemmings |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Player LENS is a global football industry resource
Precision Sports Technologies
| Founders | Alexander Oviawe, Jones Oviawe |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Precision Sports Technologies is specialized in the development of elite sports training and medical systems.
Bike.Rent
| Founders | Doug Stoddart |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bike.Rent is a bike rental platform to provide a consistent, high-quality booking experience.
upmysport
| Founders | Nicola Broom |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
upmysport helps people meet sports and fitness instructors.
Every Second Counts
| Founders | Sally Dixon |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Every Second Counts offers an activewear brand designed to go from the gym/running/pilates/yoga/spin class to daily life in a second.
Live For Football
| Founders | Drew Thomson, Randhir Singh, Rupert Lywood |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Live For Football is a vertical social network co-owned by the people that make the content that matters most to fans
WOOOBA (World One On One Ball Association)
| Founders | Dan Lane |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
WOOOBA is a free sports Platform as a Service that connects and rewards people globally, helping them manage their sports life.
Two Circles
| Founders | Gareth Balch |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Two Circles is a sports marketing agency based in London.
Gaming Battleground
| Founders | Ivana Breček, Luka Ciganek |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
They are bringing competitive gaming to everyone!
Opta
| Founders | Aidan Cooney |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Opta is a leading digital sports content and media group.
Huez
| Founders | Lorenzo Curci |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Huez uses advanced sportswear fabrics to create a truly stylish range of cycling clothing.
GEEIQ
| Founders | Charles Hambro |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
GEEIQ is a SaaS data platform to help brands identify and optimise esports and gaming partnership strategies.
Aceify
| Founders | Malcolm Graham |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Aceify is a tennis coaching mobile app startup.
Sporting Mouth
| Founders | John Owrid |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Sporting Mouth is a mobile social gaming platform for sports audiences that allows fans to compete with each other around live sports.
Channel Fight
| Founders | Peter Ruppert, Russell Hart |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The best Martial Arts films and documentaries of all time
Esports Gold
| Founders | Sean Hynes |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Esports data creator and provider, globally and across multiple titles
Oddslife
| Founders | Rasmus Sojmark |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Oddslife is a social sports and a gaming network that provides a range of sporting and gaming opportunities for local sports fans.
Football Beyond Borders (FBB)
| Founders | Jack Reynolds, Jasper Kain |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Football Beyond Borders an education and social inclusion charity that uses young people’s passion for football to educate .
LevBet
| Founders | Carlos A. Catalán García, Jake List, Miguel García Martínez, Victor Carballo |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Employ leverage in sports betting.
