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London’s 57 Fastest Growing Sporting Goods Startups

At Best Startup London we track over 100,000 London based startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.

We’ve ranked the top 57 Sporting Goods companies in London. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).

We selected the organisations listed in this article based on:

  • Track record
  • Executive leadership
  • Market share
  • Innovation
  • ESG rating

Our Data – We source our data from OSINT (open source intelligence) and public directories such as CrunchbaseSemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.

Top Sporting Goods Companies & Startups (London)


Laka

FoundersBen Allen, Jens Hartwig, Tobias Taupitz
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Laka is building the leading Green Mobility insurer globally


Vivobarefoot

FoundersGalahad Clark
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UK-based shoe brand and Crowdcube alum


Formula 1

FoundersUnknown
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Formula 1 is a auto racing league.


ORB Innovations

FoundersRobert Paterson, Thomas Quinn
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A deep tech, digital health platform for high quality biometric data and insights.


Every Second Counts

FoundersSally Dixon
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Every Second Counts offers an activewear brand designed to go from the gym/running/pilates/yoga/spin class to daily life in a second.


Brother Cycles

FoundersJames Meyer, William Meyer
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Brother Cycles was formed in 2010. Based in London, they spent their early years building and restoring custom vintage bicycles.


Staark

FoundersUnknown
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Staark creates cycling clothing and delivers fit-based designs on specific body shapes using Dimensioning Technology.


Isobar Compression

FoundersCharles McCollum
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Isobar Compression manufactures compression garmets to treat chronic venous insufficiency (CVI) conditions.


foc.us

FoundersMartin Skinner, Michael Oxley
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foc is a technology development company that provides tDCS headsets for gamers.


Monreal London

FoundersStefani Grosse
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Monreal London provides unique luxury sportswear brand.


Purple Harry

FoundersRichard Hargreaves
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Purple Harry is a U.K.-based producer of innovative cycle cleaning products.


Decathlon UK

FoundersMichel Leclercq
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We are Decathlon a sports retailer that stocks equipment and clothing for over 70 sports! We work hard to help encourage grassroots sports.


Science in Sport

FoundersUnknown
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Science in Sport engaged in developing, manufacturing and marketing sports nutrition products.


Morpher Folding Helmet Company

FoundersUnknown
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Folding helmet technology. International Innovation Award winning. Morpher is aimed at all cyclists. http://t.co/4xuyOGlxoE


Mitre

FoundersBenjamin Crook
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Mitre is an online sports store that supplies football kits, netball, rugby, basketball equipment and accessories.


Rematch

FoundersRichard Cook
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Rematch is a sporting goods marketplace. Buy, sell and recycle your sports equipment to save money and the planet.


Champion

FoundersAbraham Feinbloom, William Feinbloom
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Champion is a producer of high-quality sports apparel and continuously innovates to bring its customers the best.


Sports Alliance

FoundersUnknown
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Sports Alliance cultivates supporter relationships by recognizing, rewarding individuals & offers fans data management & marketing services.


Vanquish Fitness

FoundersUnknown
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Vanquish Fitness is an e-commerce company for fitness garments.


The Sportswear Group

FoundersUnknown
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Holding company of innovative sports brands and media properties within the sportswear industry.


Nutrienergized

FoundersNaider N J Soleman
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British Sport Nutrition Company


Surfdome.com

FoundersJustin Stone
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Surfdome.com is Europe’s premier action sports and lifestyle retailer


Peak+Flow

FoundersUnknown
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Peak+Flow is creates technical sportswear sustainably and ethically.


The Bike Light Shop

FoundersSimon Bever
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The Bike Light Shop operates a web based sale site for high end bike lights in the city of London.


Absoluteblack

FoundersUnknown
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absoluteBLACK is a cycling company.


SportBuddy

FoundersUnknown
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SportBuddy helps you find the perfect sports match.


Apidura

FoundersUnknown
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Apidura is an online retailer of sporting goods.


Volleyverse

FoundersDan Grey
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Volleyverse is an online volleyball store for sports goods.


Airsports.tv

FoundersUnknown
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Airsports.tv is an internet TV channel that features top events from international air sports competitions.


JustFit

FoundersCelestine Cheong
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JustFit The way we do this is by integrating NASA technology in beautifully designed sports underwear.


Fully Charged

FoundersUnknown
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Fully Charged is a leading electric bike retailer company.


Analytics for sports

FoundersUnknown
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AFS delivers on-field performance analysis and scouting for players, coach, teams and scouts in the football industry.


IJP Design

FoundersUnknown
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IJP Design produces luxury, contemporary golf clothing that performs to the highest standards and stands out on the golf course.


GoJoe

FoundersUnknown
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GoJoe is a social fitness app motivating people to exercise using stuff like the team, NFTs, and influencers.


GYMVERSUS

FoundersUnknown
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GYMVERSUS is an online shopping platform for consumer goods products including sportswear, apparels and accessories for gym & food products.


Morrant Group

FoundersUnknown
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Morrant Group is a sports equipment company located in London.


Mikes Dive Store

FoundersUnknown
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Mikes Dive Store is the UK’s Premier & award winning Scuba equipment and snorkel equipment store.


Single-Speed Co.

FoundersMaris Skujins
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Single-Speed is an online bicycle company that specializes in single-speed and fixed-gear bicycles.


Uncommon

FoundersPaul Preuveneers
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Uncommon designs and develops merchandise and teamwear.


Cricket Haven

FoundersUnknown
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Cricket Haven is a cricket clothing company for clubs and teams.


City of Leather

FoundersUnknown
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City of Leather is the seller of leather products.


Gymbag

FoundersStephanie Mitchell
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Gymbag gives gyms and PTs the power of having their own online store, stocked with supplements and fitness equipment, all ready to go.


Kastoe

FoundersUnknown
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Kastoe is an e-commerce platform that offers fitness gloves and clothing products.


Yachtoo Ltd.

FoundersUnknown
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Yachtoo.net is an online marketplace for sailors and boat owners, where you can book a boat anywhere in the world in just a few clicks.


Bikesoup

FoundersUnknown
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Bikesoup is a one-stop shop for buying and selling bicycles, an online advertising platform for anyone wanting to buy or sell a bicycle.


Kit Us Out

FoundersAlex Mitchell
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They are now working to support athletes from developing nations in para-sport in the run up to major international competitions.


Garment Graphixs

FoundersUnknown
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Garment Graphixs provides printed and embroidered workwear, promotional leisurewear, sportswear, and merchandise for all industry sectors.


Ocean Leisure

FoundersUnknown
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Ocean Leisure is an online marine and watersports store.


Mansfield Sports Group

FoundersUnknown
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Mansfield Sports Group is an e-commerce site that offers sporting goods.


Vertical Groove Golf Europe

FoundersUnknown
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Vertical Groove Golf Europe is a supplier of sporting goods for golf players.


250 London

FoundersUnknown
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250 London is an e-commerce platform that offers gloves, tees, socks, pads, seat covers, motocross gears, and accessories.


KitShare

FoundersAlex Hamlin, Nicholas Woodhams
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Peer to Peer Sports Equipment Rental Marketplace


Apeks Marine Equipment

FoundersUnknown
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Apeks Marine Equipment designs and manufactures scuba diving regulators and other diving equipment.


Kranium Hardware Ltd

FoundersUnknown
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Kranium Hardware Ltd helmet uses a totally new approach in helmet construction and can dramatically.


Cavaliere

FoundersUnknown
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Cavaliere is a owner of the men’s casual sportswear brand.


Samurai Sports

FoundersUnknown
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Samurai Sports is an e-commerce store that offers sweatshirts, jackets, track pants, shorts, and accessories for men and women.


Transbike

FoundersAndy Buchs
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Transbike is the first self-supported bike adventure and training program of its kind.

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