Paul Smith: London Is a Big Brand. We Get a Lot of International Clients at Peachy Essay and They Love the Fact That We Are Based in London

September 18, 2022

Paul Smith of Peachy Essay.

Tell us about yourself?

In short, founder of Peachy Essay, an academic writing help business providing high quality tutoring and writing services to all students around the world. I started my career working in tech industry after graduating from CASS Business School.

I have tried several businesses and Peachy Essay is one of them which worked. Apart from this, I run two other companies. I am also a keen advocate of long term index fund investing and constantly talk about how it helps you to become financially free.

I am also a firm believer of cryptocurrency and my favourite altcoin is Cardano. Finally, I am a father of two living in rural England.

What lessons has being an entrepreneur taught you?

It has taught me many lessons. But if I want to pick one, I would say I have learned a simple and boring idea (like a content writing business) if implemented properly, can become a multimillion pound business.

If you could go back in time to when you first started your business, what piece of advice would you give yourself?

Never ever underestimate what you can achieve. That’s probably the one important advice I can give to myself. This business started as a side hustle. I really didn’t plan to reach where we are now.

Peachy Essay undoubtedly has become one of the top three essay writing businesses in the world in front of my eyes. If I can add another piece of advice, I would say, always hire the best. You may pay them more at the start. But it will pay you back greatly.

An average team will get you nowhere. Always get the best team and give them shares of your company. Some people might find it hard to give away share. But I prefer to have a piece of a large company rather than owning 100% of something which is worth nothing.

A lot of entrepreneurs find it difficult to balance their work and personal lives. How have you found that?

Yes, it’s difficult. You will not have a 9-5 job with free weekends and 5 weeks holiday! In order to manage that, you should have the right set up at home. I can’t imagine how I could run this business without the help and understanding of my wife.

Give us a bit of an insight into the influences behind the company?

We resolve one simple problem. Universities have lost their purpose. They are debt making machines. And they have entrapped the students. We liberate them. As simple as that.

What do you think is your magic sauce? What sets you apart from the competitors?

Our magic sauce are two elements: 1- our fantastic team and 2- our approach to our client. I have learnt a lot from learning on how to build long term relationship.

Whether they are colleagues or customers, we always look at it as a long term collaboration.

How have you found sales so far? Do you have any lessons you could pass on to other founders in the same market as you just starting out?

I love sales. It’s because I love engaging with people, listening to their problems and resolving them. It’s a satisfying feeling when you see a happy customer.

Even though we have become a big player in the market, I still do all the phone calls and answer to clients’ questions. I still take care of all our sales.

What is the biggest challenge you have faced so far in your business, and how did you overcome it?

High level of competition in this industry. It’s a cut through industry with many dishonest players who spend big bucks to attack you.

The key is just to ignore the competitors. And only and only focus on your own growth. It saves a lot of time and energy.

What do you find are the advantages of operating your business in London?

London is a big brand. We get a lot of international clients and they love the fact that we are based in London. The name sells for itself.

Are there any issues with having a London based business? Have you experienced these?

I really don’t see any issues with London which you won’t have operating in any major city around the world.

How has the higher than UK average cost of living impacted your ability to work and live in London and how has this also impacted your ability as an employer?

During the pandemic, we implemented a “work from home” policy and even after that, we tend to keep that as it’s working. So it really doesn’t affect us.

If you had to relocate your business to another city in the UK, which one would it be and why?

We live in an amazing country. We can relocate to anywhere. I prefer a 2nd or 3rd tier city in Wales or Scotland. London can be too hectic sometimes.

How has BREXIT impacted your business (if at all)?

Brexit has no impact on our business. More than 80% of our sales comes from abroad (US, Canada, Australia etc).

What is your vision for your company in the next 5 years?

I believe we will change the face of academic writing industry and will force universities to bring a new approach. Everyone agrees the current system isn’t working.

And finally, if people want to get involved and learn more about your business, how should they do that?

They can contact us directly. Also, please make sure you follow us on our social media.

We also encourage students to write blog posts to us or engage in conversation with us or other students on our social media especially Facebook and Twitter.

Follow Peachy Essay on Twitter or Linkedin.

Leave a Reply

Your email address will not be published.

Don't Miss

Exploring the Booming Health Tech Job Market in London

London has long been a hub for innovative and cutting-edge

Croydon’s 5 Fastest Growing Retirement Startups

At Best Startup London we track over 100,000 London based startups and