Virgin Media Enhances Viewer Experience with Amagi and 24i Partnership: Unveiling New FAST Channels

Key Takeaways

  • Virgin Media, a leading UK telecoms, media, and internet company, has collaborated with Amagi and 24i to launch and monetize a fresh lineup of themed Free Ad-supported Streaming TV (FAST) channels.
  • Leveraging the integrated solution, Virgin Media introduced an initial selection of 14 channels to its V6, TV 360, and Stream set-top boxes (STBs), offering customers access to an extended range of content enriched by advertising.
  • The project streamlined the introduction of FAST channels into Virgin Media’s Electronic Programming Guide (EPG) through Amagi’s playout solutions and the 24i Mod Studio streaming platform.
  • The partnership exemplifies how the powerful combination of technology solutions enhances user experience while offering lucrative monetization opportunities.

About Virgin Media: Elevating Entertainment Through Innovation

LONDON, Aug. 23, 2023 /PRNewswire/ — Virgin Media, an industry-leading UK telecommunications, media, and internet conglomerate, has taken a significant leap forward in enhancing viewer experiences by partnering with Amagi and 24i. This collaboration has resulted in the successful launch of an array of Free Ad-supported Streaming TV (FAST) channels, catering to the preferences of modern audiences and offering a seamless blend of content and advertising.

A Fusion of Expertise: Amagi and 24i Drive Innovation

The partnership between Virgin Media, Amagi, and 24i signifies a milestone in the evolution of entertainment delivery. The integration of cutting-edge technology solutions from both companies has enabled Virgin Media to offer its customers a fresh and diversified lineup of FAST channels.

This initiative is made possible through Amagi’s cloud-based SaaS technology for broadcast and connected TV, combined with 24i’s expertise in video streaming user experience. The result is a synergy that enriches the viewer experience, offering a seamless blend of content and advertising while facilitating lucrative monetization opportunities for Virgin Media.

Elevating User Experience: Seemless Introduction of FAST Channels

Virgin Media’s commitment to elevating user experience is evident in its adoption of this integrated solution. Through the collaborative efforts of Amagi and 24i, an initial selection of 14 FAST channels has been successfully introduced to Virgin Media’s V6, TV 360, and Stream set-top boxes (STBs).

Importantly, this integration was achieved without necessitating any changes to existing STB configurations. This seamless roll-out showcases the capabilities of the Appstage application framework within the 24i Mod Studio streaming platform, pre-integrated with Amagi’s playout solutions. As a result, Virgin Media’s Electronic Programming Guide (EPG) has been enriched with new content offerings, without any disruption to the existing user experience.

A Testament to Technological Prowess

Srinivasan KA, Co-Founder and CRO at Amagi, expressed his enthusiasm about the collaboration, stating, “Our collaboration with Virgin Media has been an excellent opportunity for us to showcase our technical prowess. Our achievement in integrating multiple FAST channels into Virgin Media’s STB environment through a unified gateway has significantly enriched user choice and paved the way for incremental revenues.”

Donald McGarva, CEO of 24i and its parent company Aferian plc, echoed this sentiment, noting, “This has been a real team effort to give Virgin Media’s customers access to a range of exciting new streamed content with a great user experience. The successful and seamless roll-out to a variety of device models already in the field is a testament to the powerful and flexible combination of 24i’s Appstage Big Screen client, cloud-based Backstage content management system, and Amagi’s unrivaled FAST solutions.”

A Glimpse into Amagi’s Range of Solutions

Amagi is renowned for offering a comprehensive suite of solutions for channel creation, distribution, and monetization. With an impressive client roster that includes leading names such as ABS-CBN, A+E Networks UK, Curiosity Stream, Warner Bros. Discovery, and more, Amagi continues to redefine the landscape of media technology.

About 24i: Shaping Irresistible Video Experiences

24i, a prominent player in the video streaming arena, is dedicated to shaping captivating video experiences that captivate viewers. Operating as part of the Aferian plc Group, 24i leverages modular software solutions to maximize flexibility and time to market. With a customer portfolio that spans OTT services, broadcasters, and pay TV operators, 24i empowers its clients to launch innovative video streaming services, operate efficiently, and cultivate brand growth and revenue.

Virgin Media’s Commitment to Innovation and Connectivity

Virgin Media O2, the combined entity formed on June 1, 2021, stands as a testament to innovation in the realm of telecommunications and media. With a firm focus on delivering exceptional user experiences, Virgin Media O2 offers gigabit broadband network services and reliable mobile network coverage. This commitment extends to upgrading the fixed network to full fiber-to-the-premises, exemplifying their dedication to connectivity and technological progress.

As the joint venture between Liberty Global and Telefónica SA, Virgin Media O2 continues to pave the way for inclusive, resilient, and low carbon economies. The company’s ambitions include achieving net-zero carbon across its operations, products, and supply chain by 2040.

A Synergistic Partnership for Enhanced Entertainment

The partnership between Virgin Media, Amagi, and 24i underscores the potential of technological collaborations to elevate user experiences and open new avenues for content monetization. By seamlessly introducing FAST channels and enriching the viewer experience, Virgin Media continues to be at the forefront of innovation in the telecommunications and media landscape.

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