CIAO USA TV Expands Its FAST Presence With Amagi

July 9, 2023
by

Key Takeaways:

  • CIAO USA TV has partnered with Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, to enhance the distribution and monetization of its channel on Free Ad-supported Streaming TV (FAST).
  • Amagi’s cloud solutions, Amagi CLOUDPORT and Amagi THUNDERSTORM, will enable CIAO USA TV to reach a broader audience on multiple FAST platforms and dynamically insert server-side ads for better monetization.
  • CIAO USA TV plans to leverage Amagi’s first-party ad platform, Amagi ADS PLUS, and content marketplace to further boost their ad revenues and expand their reach in the CTV-led FAST universe.
  • The partnership with Amagi will accelerate CIAO USA TV’s brand expansion strategy, leading to more channel launches, higher audience engagement, and increased revenue growth.

Introduction

CIAO USA TV, a prominent Italian content provider catering to Italians worldwide, has joined forces with Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, to amplify its presence on Free Ad-supported Streaming TV (FAST). By leveraging Amagi’s premier cloud solutions, CIAO USA TV aims to extend its reach, enhance revenue opportunities, and deliver customized content and advertising to a wider audience. This strategic partnership marks a significant milestone for both companies in the dynamic landscape of streaming television.

Amplifying Distribution and Monetization

Amagi’s comprehensive suite of solutions, including Amagi CLOUDPORT and Amagi THUNDERSTORM, will empower CIAO USA TV to distribute its content across multiple FAST platforms, including an owned and operated (O&O) platform. With the ability to seamlessly insert server-side ads, CIAO USA TV can maximize its monetization potential and provide a more engaging viewing experience for its audience.

Srinivasan KA, Co-founder & Chief Revenue Officer of Amagi, recognizes the importance of niche content providers like CIAO USA TV in the FAST ecosystem. He states, “Their customized programming keeps audiences engaged and coming back for more. We look forward to facilitating their growth with our comprehensive distribution network and ad solutions specifically tailored to FAST.”

Expanding Revenue Opportunities

Apart from Amagi CLOUDPORT and Amagi THUNDERSTORM, CIAO USA TV is also exploring the potential of Amagi’s first-party ad platform, Amagi ADS PLUS, to enhance its ad revenues. This innovative ad platform offers targeted advertising capabilities, allowing CIAO USA TV to reach the right audience with tailored messages. By leveraging Amagi ADS PLUS, the company can optimize ad placements and maximize its return on investment.

Additionally, CIAO USA TV is keen on utilizing Amagi’s end-to-end content marketplace, which provides access to a vast pool of potential viewers in the CTV-led FAST universe. This strategic move will enable CIAO USA TV to expand its audience base and increase brand visibility among Italian communities worldwide.

Giuseppe Barone, CEO of CIAO USA TV, expresses his enthusiasm for the partnership, stating, “With Amagi as our technology and distribution partner, our brand expansion strategy is on the fast track. We are keen to take this partnership to the next level with more channel launches, higher audience engagement, and revenue growth.”

About CIAO USA TV

CIAO USA TV Channel serves as a vital platform for delivering Italian ad formats, new shows, live show broadcasts, and brand building to Italians worldwide. As linear TV for advertising and shows loses its former relevance, CIAO USA TV is at the forefront of paving the way for flexible and selectively produced shows and advertising. The channel provides content availability through various devices, including Amazon, Google, Apple, Samsung, LG, and online web-players.

CIAO USA TV offers a unique opportunity for businesses to reach viewers on an additional screen, expanding the impact of their digital and cable TV schedules. By combining CIAO USA TV’s produced shows and advertising, brands can triple their favorability among audiences. The channel’s produced shows are exclusively created by engaging Italian brands based in the USA and Italy, ensuring maximum brand effectiveness and awareness across the USA and worldwide.

About Amagi

Amagi is a next-generation media technology company that specializes in cloud broadcast and targeted advertising solutions for broadcast TV and streaming TV platforms. The company enables content owners to launch, distribute, and monetize live linear channels on Free Ad-supported Streaming TV and video services platforms. With a global presence and a wide range of clients, including major networks and media companies, Amagi provides advanced automation, simplicity, and transparency to the entire broadcast operations.

Conclusion

The partnership between CIAO USA TV and Amagi marks a significant step forward in the realm of Italian content delivery and monetization on Free Ad-supported Streaming TV. By utilizing Amagi’s state-of-the-art cloud solutions, CIAO USA TV can amplify its reach, engage a broader audience, and increase revenue opportunities. Through dynamic server-side ad insertion and targeted advertising capabilities, CIAO USA TV is well-positioned to deliver a compelling viewing experience while driving business growth.

As the streaming TV landscape continues to evolve, partnerships like this demonstrate the innovative strategies employed by content providers to stay relevant and capture the attention of global audiences. With the combined expertise of CIAO USA TV and Amagi, the future looks promising for Italian content enthusiasts and advertisers seeking to connect with Italian communities around the world.

For more information about CIAO USA TV and its streaming TV solutions, visit CIAO USA TV.

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