Emerging London-based Banking Startups Revolutionizing England’s Financial Landscape

January 10, 2024

The financial landscape of London is in constant evolution, especially with the rise of startups that offer disruptive banking solutions. This wave of innovation is catalysed by the emergence of several new fintech companies which were founded in 2020 or later and are based in England. Combining technology with financial acumen, these companies are reinventing the banking sector and offering new ways for individuals and businesses to manage their money. In this article, we will explore some of these recent startups that are leading this financial revolution in London.

With a commitment to sustainability, innovation, and making people’s lives better, these startups are breaking the mould and redefining what banking means for consumers and businesses. By offering new approaches to finance, they are not only introducing competition into a traditionally untapped market but are also reshaping our understanding of how banks operate and interact with their clients. Let’s take a look at these promising initiatives.

Whether it’s offering green finance solutions, multi-asset trading platforms or tools to accelerate growth, these startups are providing a glimpse into the future of banking. They are proof that innovation and a fresh perspective can turn traditional sectors on their head and usher in a new era of financial services.


Founded by Gary Wu, James Cox, James Dugan, and Jamie Cox, TreeCard is more than just a banking platform. They’re a green finance hub that enables consumers to spend, save, and invest responsibly. Treecard is offering a wooden payment card that uses the interchange fees generated to fund reforestation projects. The company has partnered with Ecosia to become its exclusive finance partner. You can follow them on Twitter, Facebook, and LinkedIn.


With Gurhan Kiziloz in the driving seat, Lanistar provides a customer-centric alternative to the personal finance options provided by established providers. Lanistar uses polymorphic technology and has announced partnerships with organisations such as Mastercard and Jumio. You can find them on Twitter and Linkedin.


FlowBank, founded by Charles Henri Sabet, is a multi-asset trading platform that offers a range of online banking and investment services to brokers and corporate clients. You can find out more about them on Twitter, Facebook and Linkedin.

Bloom Group SA

Bloom Financial, initiated by James Hickson, is centered on helping digital brands unlock their potential with capital and tools that accelerate growth. Learn more about their innovative solutions on their Facebook and Linkedin pages.


Mast is led by Henry Stanley, Joy Joseph Abisaab, and Robert Stronach, and is constructing cloud-native technology to help mortgage lenders save costs, underwrite more applications, and deliver new levels of service. Connect with them on Twitter and Linkedin.


Simplicity and ease lie at the heart of the banking solutions offered by Saurus. As the name suggests, this digital banking startup is on a mission to reinvent digital and commercial banking. Follow them on Twitter, Facebook, and Linkedin.


Twig, founded by Geri Cupi, is a circular economy-oriented fintech company that turns things into cash instantly, powers the circular economy, and facilitates carbon offset lifestyle. You can connect with them on Twitter, Facebook, and Linkedin.


At the intersection of AI and banking, there’s Scribe. This impressive startup, spearheaded by Emmanuel Hadoux and Rob Cossins, is developing a data platform for company information, powered by research-based AI. Catch up with them on Twitter and Linkedin.


Alastair Sharpe and Katee Hunter have created Inveztor™, a digital platform for issuing and managing European debt securities. It acts as a digital agent, transforming DCM infrastructure by connecting various market players and digitizing processes. You can find them on Twitter and Linkedin.

Network B

Founded by Brad Blake and Shapna Majid, Network B offers banking and card-linked solutions through an API platform. You can learn more about them on their Linkedin page.


Lastly, Xace, founded by David Hodkinson, is an innovative player in the banking sector. Providing essential banking and financial services, Xace is leading the charge in offering innovative and flexible banking solutions. You can connect with them on Twitter and Linkedin.

These startups have shown that through innovation, technology, and determination, it is possible to initiate an upheaval in the banking sector. They not only made 2020 a memorable year for financial innovation in London but are also hinting at a more diverse and dynamic future of finance.

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