Exploring London’s Inspiring Augmented Reality Startup Innovations

January 12, 2024

The evolution of technology has triggered profound transformations across industries and augmented reality (AR) is spearheading this tech revolution globally. The UK, and particularly London, is a hub of activity in AR technology, with multiple startups bringing innovation to the field. Given the current pandemic, many industries are seeing a surge in demand for AR technology, as they strive to engage audiences in novel ways. Emerging in 2020 or later, these startups have leveraged AR to establish unique and impactful solutions across different industries.


Founded by Caleb Paullus, Hannah Arevalo, and Matthew Arevalo, Pinfinity operates in the AR and collectibles industry. Utilizing patent-pending pins, the company’s innovative platform allows fans to unlock diverse multimedia content, from animations and videos to exclusive content, from the world’s leading entertainment companies. Follow them on their social platforms: Twitter, Facebook, and LinkedIn.


Collaborated by Andrew Hall and David Budden, BALLN is a London-based startup that merges the realms of AR, AI, sports, and behavioural sciences. The company explores breakthroughs in these sectors, creating trailblazing solutions for digital sports. Stay connected with them on their Twitter, Facebook, and LinkedIn profiles.


PRYNTD.xyz, developed by Berne Omolafe, aims to revolutionise digital experiences through AR, VR, and software solutions. The company nurtures a future where digital experiences amplify human interactions and world views. For that, they extensively use AR, VR, and XR with 3D and haptic support to create immersive multi-sensory experiences. Information about their innovations and updates can be found on their Twitter and LinkedIn platforms.


Founded by Ali Rezaei Haddad, NeuroNav pioneers a unique blend of AI, AR, and computer vision to enhance surgical navigation. The company strives to augment surgical performance through advanced visualization techniques using its platform. Stay up-to-date on their progress by following their Twitter and LinkedIn accounts.

Beauty by Holition

Co-founded by Jonathan Chippindale, Katsiaryna Matusevich, and Russel Freeman, Beauty by Holition applies AR and AI to revolutionize the beauty industry. The company offers virtual try-on solutions for the cosmetics and skincare verticals, enhancing customer experiences. Find out more on their Facebook and LinkedIn pages.


Formed by Chris Shi, Lisa Pan, and Yong Liu, PhotonLens is a frontrunner in the niche of AR-based smart glasses. The company focuses on the intersection of AR technology with fitness and entertainment, offering immersive yet safe user experiences. Connect with them on their Twitter, Facebook, and LinkedIn profiles.


London-based Zeruxs empowers businesses by providing innovative software development solutions that blend AR, AI, Big Data, blockchain, and other emerging technologies. With a focus on various key industries, they are paving the way for digital transformation.


Established by Udaya Sharma, TheCLUB.tv intends to dissolve barriers between artists and fans via an online platform that reveals facets of their favourite artists’ journeys. Engage with them on Facebook and LinkedIn.


Co-founded by Glen Calvert and Pravin Paratey, Kaizan leverages AI and AR to streamline the management and scaling up of businesses. Their innovative application of conversation intelligence provides useful insights, helping businesses to grow sustainably. Follow them on Twitter and LinkedIn.


YouNeed3D (YN3D) specializes in 3D Asset and Infrastructure Visualization and information representation, creating incredibly realistic digital twins of physical assets. The company is highly regarded for their use of advanced technologies in 3D workflows, especially in close-range photogrammetry. Learn more about their work via their LinkedIn page.


Visualax, established by Amith Lankesar, revolutionises AR for the metaverse with its entertainment engine, Visuverse. The platform integrates music, stories, and games for an immersive AR experience easily accessible on phone or next-gen AR glasses. For more updates, visit their Twitter and LinkedIn platforms.

Exploring and implementing AR technology in a variety of ways, these startups are pushing the boundaries of what is technologically possible. From healthcare to entertainment, sports science to visual hardware, these trendsetters are carving a new path for AR application in diverse arenas, contributing to the rise of a more inclusive and interactive future.

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