Exploring London’s Scene: Innovative Augmented Reality Startups in the Capital

January 10, 2024

London continues to prove itself as a veritable hub for tech startups, nurturing and producing companies that are pushing boundaries within the realms of augmented reality (AR) and its encompassing industry. Startups that launched in 2020 or later have entered the fray, delivering groundbreaking solutions to transform how we interact with the digital and the tangible. Here are some standout startups showcasing the depth and breadth of the AR scene in the UK.

These companies are leveraging AR technology in creative ways, altering the landscape for variety industries from retail to health care. The unique blend of physical and digital realities offered by AR technology makes it an invaluable tool in an increasingly digitized world. Whether it’s enhancing learning through AR-powered educational platforms or creating innovative interactive experiences through digital avatars, these startups are propelling forward a new era of technology.

Let’s take a look at some of these AR startups sprouting from UK, what they do, and how they’re using AR to shake up their respective industries.


Founded in 2020 by Amir Kotaiche and Ben Emma, Rabipearl is a decentralized autonomous organization specializing in Metaverse, AR, VR, Blockchain and AI solutions. Their core offering is Strobeam, an innovative product in the realms of VR and 3D technology. Their website can be found here.


Creators Hannah Arevalo, Matthew Arevalo and Caleb Paullus developed Pinfinity, an unique set of patent-pending pins that unlock exclusive content from top entertainment companies through AR technology. Head over to Pinfinity’s website here.

Focus MRS

Co-founded by Mark Paddock, Focus MRS is an innovative platform that takes advantage of the capabilities of AR and VR technology for education, training and content creation. Visit the website here.


Formed by Andrew Hall and David Budden, BALLN combines the intricacies of artificial intelligence, sports science, behavioral science and AR technology in a revolutionary app. Learn more about BALLN here.


Founded by Denise White, BLANK XR stands out in the realm of AR and VR technology. Visit their website here.

Unusual Technologies

Unusual Technologies is an indomitable player within the AR, software and VR industry located in Brighton. The company’s website can be found here.


VisualConfig, founded by Tony Fox, is a standout company in the realm of 3D technology, AR, construction and software. You can learn more about VisualConfig here.


Co-founded by Berne Omolafe, PRYNTD.xyz is a platform that bridges the gap between real and virtual worlds, creating immersive experiences in AR and VR for creators and audiences. You can dive deeper into PRYNTD.xyz here.


Founded by Ali Rezaei Haddad, NeuroNav is an AR and computer vision platform designed to augment surgical performance. Visit NeuroNav’s website here.

Beauty by Holition

Co-founders Jonathan Chippindale, Katsiaryna Matusevich and Russell Freeman introduced Beauty by Holition as a solution for the colour cosmetics and skincare industry, creating virtual try-on experiences powered by AR and artificial intelligence. Learn more about Beauty by Holition here.


3FINERY LTD, led by Kenny Mitchell and Llogari Casas, presents a novel way of online communication with unique interactive experiences using expressive digital and physical avatars. Visit 3FINERY LTD’s website here.

As we move into an era even more reliant on digital technology, these startups stand at the forefront of innovation, leading the way within their respective sectors and proving that the UK is a breeding ground for advancements in AR and related technologies.

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