Impel Appoints Former Cox Automotive Executive as Sales Director to Drive International Expansion

July 8, 2023
by

Key Takeaways:

  • Impel, a prominent provider of AI-powered digital engagement technology for the automotive sector, is expanding its presence by establishing direct operations in the United Kingdom.
  • James Leese, an automotive technology veteran and former Chief Customer Officer at Cox Automotive, Europe, has been appointed as Sales Director to lead Impel’s sales efforts in the UK.
  • Leese brings decades of automotive technology experience, including over 10 years in various sales positions at Manheim, to his new role at Impel.
  • The hiring of Leese comes at a time of rapid growth for Impel, following the company’s recent announcement of $104 million in growth equity.
  • With his extensive customer service, sales enablement, and deep industry knowledge, Leese is expected to accelerate the adoption of Impel’s leading digital engagement platform in the UK market.
  • Impel, formerly known as SpinCar, has already established strong ties in the UK automotive industry through technology integrations and strategic partnerships with industry leaders such as Hendy Group, Autotrader, Swansway Motor Group, and Motors.co.uk.
  • While Impel has been selling its digital merchandising and communication products in the UK since 2017 through an exclusive partnership with GardX Group, the company is now launching a direct sales model to meet increasing demand and enhance customer support in challenging market conditions.
  • Impel’s comprehensive omnichannel solution leverages proprietary shopper behavioral data and generative conversational AI technology to deliver hyper-personalized experiences across the customer lifecycle.
  • The company’s platform seamlessly integrates with major website, CRM, and DMS platforms, and it has successfully generated over 10 billion shopper interactions, resulting in nearly $3 billion in Sales and Service revenue across 51 countries.

Impel Strengthens International Expansion Efforts with Key Hire

Impel, a global leader in AI-powered digital engagement technology for the automotive industry, is pleased to announce the appointment of James Leese as Sales Director, signaling the company’s commitment to expanding its direct operations in the United Kingdom.

With a distinguished career in the automotive technology sector, Leese brings a wealth of experience to his new role at Impel. Previously serving as Chief Customer Officer at Cox Automotive, Europe, and holding various sales positions at Manheim, Leese possesses deep knowledge of the industry.

As Impel experiences rapid growth, bolstered by a recent $104 million growth equity announcement, the addition of Leese as Sales Director will propel the company’s sales efforts in the UK. Leese’s extensive background in customer service, sales enablement, and the automotive sector positions him to drive the adoption of Impel’s industry-leading digital engagement platform in the UK market.

Impel, formerly known as SpinCar, has already established a strong foothold in the UK automotive industry through partnerships with prominent industry players such as Hendy Group, Autotrader, Swansway Motor Group, and Motors.co.uk. These collaborations, along with technology integrations, have solidified Impel’s reputation and success in serving UK auto dealers over the past seven years.

While Impel has been selling its digital merchandising and communication products in the UK through an exclusive partnership with GardX Group since 2017, the company is now embarking on a direct sales model to meet the growing demand and provide enhanced customer support amidst challenging market conditions.

James Leese expresses his excitement about joining Impel, emphasizing the transformative power of AI applications in driving operational efficiency, enhancing customer experiences, and ensuring dealership success in today’s rapidly evolving auto industry. He praises Impel’s commitment to developing innovative technology products that deliver tangible business results for auto dealers and looks forward to bringing the company’s award-winning digital engagement platform to more UK dealerships.

About Impel

Impel is a leading provider of AI-powered digital engagement technology for automotive dealers, OEMs, and third-party marketplaces. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and generative conversational AI technology to deliver hyper-personalized experiences at every touchpoint throughout the customer lifecycle. Impel’s fully integrated platform seamlessly integrates with major website, CRM, and DMS platforms, facilitating over 10 billion shopper interactions and generating nearly $3 billion in Sales and Service revenue across 51 countries.

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