Ellie Horvath
At Best Startup London we track over 100,000 London based startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.
We’ve ranked the top 101 Lifestyle companies in London. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).
We selected the organisations listed in this article based on:
- Track record
- Executive leadership
- Market share
- Innovation
- ESG rating
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Top Lifestyle Companies & Startups (London)
Debenhams
| Founders | William Debenham |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Debenhams is a multi-channel brand that operates department stores offering women’s clothing, menswear, beauty, kids, and homeware products.
Second Nature
| Founders | Chris Edson, Michael Gibbs |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Second Nature is a digital programme that helps people lead healthier lives
eve Sleep
| Founders | James Fryer, Jas Bagniewski, Kuba Wieczorek |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
eve Sleep is a pioneer of luxury sleep solutions, promising the perfect start to every day thanks to a guaranteed great night’s sleep.
TRIP
| Founders | Daniel Khoury, Olivia Ferdi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
TRIP is a CBD drinks and oils brand with products that brings an amazing flavor for a more productive and less stressed feeling.
Swoon Editions
| Founders | Brian Harrison, Debbie Williamson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Swoon Editions is a design-led furniture brand.
Fy!
| Founders | Jonathan Thomson, Thomas Beverley |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Fy is a home, living, and lifestyle retail marketplace designed for millennial consumers.
TOPSHOP TOPMAN
| Founders | Raymond Montague Burton |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
TOPSHOP TOPMAN is a latest women’s fashion and new season trends company.
Yoppie
| Founders | Daniella Peri, Nova Hoffman Bermejo |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Yoppie is a menstrual wellness brand, that helps women get access to quality products, align with their menstrual cycle.
Hoop
| Founders | Daniel Bower, Duncan Jennings, Max Jennings, Richard Foister |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Hoop is a platform for kids activities.
The Business of Fashion
| Founders | Imran Amed |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Business of Fashion is a online platform for the global fashion industry, offering content and tools to industry professionals.
Treatwell
| Founders | Erik Wienk, Jan-Willem van Boeckel, Laurens Groenendijk, Lopo Champalimaud, Maarten Engelen, Martijn Rozendaal, Salim Mitha |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Treatwell is Europe’s leading marketplace for booking hair and beauty appointments online.
Matches Fashion
| Founders | Ruth Chapman, Tom Chapman |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Matches Fashion is a multi-brand fashion retailer that offers the latest fashion from designer brands.
Tomorrow
| Founders | Stefano Martinetto |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Tomorrow is an international sales platform that operates from four outstanding showrooms in the main fashion cities.
Travel Creators
| Founders | Chanti Loraine-Grews, Janine Salame |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Keeping Travel Human by Inspiring Global Travelers and connecting them to Travel Creators.
Zedsen
| Founders | Daniel Honeywell |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Zedsen provides biosensors that create a 3-Dimensional electrical field and gathers biological signals within a human body.
Lumio Technologies
| Founders | Adrian Shedden, Charlie Richardson, Tom Richardson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Lumio is you Intelligent wealth mentor. With the simple aim to maximize your money around your lifestyle
Urban
| Founders | Giles Williams, Jack Tang |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Urban is an online wellness appointment platform for booking in-person and online treatments.
Ideal Flatmate
| Founders | Robert Imonikhe, Thomas Gatzen |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Ideal Flatmate is the first UK website dedicated to helping its users find the right flatmates.
Victoria Beckham
| Founders | Sarah Creal, Victoria Beckham |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Victoria Beckham is a fashion brand that creates and markets a collection of apparel and accessories in over 50 countries.
Yoox Net-a-Porter Group
| Founders | Federico Marchetti |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Yoox Net-a-Porter Group is the global Internet retailing partner for leading fashion and luxury brands.
Greenr Technologies Ltd
| Founders | Gabrielle Bourret-Sicotte, Jimmy Murray, Rajat Sharma, Rohan Ramchandani, Vikash Gupta |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Carbon Footprint Mobile App
LuxDeco
| Founders | Jonathan Holmes |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
LuxDeco is a digital platform that connects the buyers and sellers of luxury home furnishings.
Pretty Green
| Founders | Liam Gallagher |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Named after a track by The Jam, Pretty Green provides simple, classic clothing with a modern twist.
OPUMO
| Founders | Harry Beattie, Nick Ayoub |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
OPUMO is building the digital department store of the future connecting brands with customers through a content-rich shopping platform.
MYSALE Group
| Founders | Kevin Cliffe |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
MYSALE Group is an aggregate of 11 online shopping destinations, across 8 countries.
The Paradym
| Founders | Courtney Carlsson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Paradym is an emotional identity app designed to break negative emotional patterns.
Common Objective (CO)
| Founders | Brijitte Dreyfus, Harold Tillman, Tamsin Lejeune |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
CO is an intelligent business network that drives more sustainable business practices, starting with the fashion industry.
Truly Experiences
| Founders | Jack Huang |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Truly is a London-based gift marketplace.
DesignMyNight
| Founders | Andrew Webster, Nick Telson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
DesignMyNight.com is a nightlife discovery website.
My Bespoke Room
| Founders | Diana Greenhalgh, Laura Simpson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The UK’s No.1 Rated Interior Design Service; PLUS SaaS tool for Interior Designers to streamline and run their own business.
LeSalon Beauty
| Founders | Jean-Michel Chalayer, Nabil Freeman, Natasha Pilbrow |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
LeSalon is delivering a branded, consistent and high-quality at-home beauty service.
SHAREIGHT
| Founders | Grant Slatter, Henry Whittaker |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
SHAREIGHT is a retail technology business powering multiple brands.
Doisy & Dam
| Founders | Edward Smith, Richard Wilkinson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Doisy & Dam makes and package everything by hand in the UK, using globally sourced ingredients and the highest quality organic chocolate.
Stride
| Founders | Aidan Cramer, Matt Sinderberry |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Deep jobs marketplace connecting sales talent with jobs at tech companies.
Birda
| Founders | John White, Natalie White |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Connect with Nature, Find your Flock
HURR
| Founders | Matthew Geleta, Victoria Prew |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
HURR is the smart way to rent your wardrobe, on-demand.
Daily Dose
| Founders | George Hughes-Davies |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Daily Dose produces 100% fresh unprocessed cold pressed juices.
Po-Zu
| Founders | Sven Segal |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Po-Zu is an award-winning sustainable footwear brand, currently ranked the UK’s No. 1 Ethical Shoe Brand.
nHouse
| Founders | Nicholas Fulford |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
nHouse is a modular contemporary house that provides higher ceilings and comes equipped with eco features.
Clothes Doctor
| Founders | Lulu O’Connor |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Clothes Doctor is an award-winning, 5-star rated, digital clothing maintenance service .
Hill & Friends
| Founders | Emma Hill CBE |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Hill and Friends is a brand that produces exceptionally crafted and luxuriously functional bags, each affirmed with a subversive wink.
A Suit That Fits
| Founders | Warren Bennett |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A Suit That Fits Ltd. provides tailoring services in the United Kingdom. It designs and tailors shirts, morning coats, and dinner suits.
Jaeger
| Founders | Lewis Tomalin |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Jaeger is British fashion brand, renowned for designing contemporary, innovative, and stylish womenswear, menswear, and accessories.
Velorution
| Founders | Jonathan Cole |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
VELORUTION is the premium urban lifestyle cycling store.
Charli Cohen
| Founders | Charli Cohen |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Charli Cohen creates technical-wear, born out of a need for evolved clothing and progression within the fashion industry.
Uncover
| Founders | Christopher Steinau, Dan Ziv, David Saenz |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Discover & book London’s most desirable restaurants. Tonight.
Courier
| Founders | Jeff Taylor |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Courier is a stories of modern business reporting from London and around the world on startup culture. Published six times a year in print.
Vinaya
| Founders | Dan Möller, Fabio Pania, Kate Unsworth |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Vinaya provides lifestyle-enhancing technology products.
Emily Crisps
| Founders | Emily Wong |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Emily Crisps is a food start-up that aim to provide health-conscious consumers with the opportunity to indulge in ‘guilt-free’ snacking.
Neighbourhood
| Founders | Chris Monkman, James Waterhouse |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Neighbourhood transform unused spaces in restaurants, hotels and residences, into local hubs for co-working, creating and collaborating.
O-Teas
| Founders | Paresh Thakkar |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Oteas is a specialist British tea company.
Neucruit
| Founders | Livia Ng |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Neucruit is transforming the efficiency, transparency and diversity of clinical trials
Wonderush
| Founders | Nelson Sivalingam |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Wonderush is a lifestyle membership that lets you enjoy unlimited handpicked classes.
Alchemiya Media Limited
| Founders | David Horne, Navid Akhtar |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Alchemiya Media is a subscription based Video on Demand service, offering video content about Islam and Muslims.
6Tribes
| Founders | Anthony Rose |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
6Tribes connects people based on shared interests and lifestyles
Wedo Shopping
| Founders | Gareth Knight |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Wedo Shopping is a London-based startup offering a selection of bedroom furniture and accessories.
WhiskyInvestDirect
| Founders | Paul Tustain, Rupert Patrick |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Opens up investment in maturing Scotch whisky to the retail investor.
A Star Pets
| Founders | Chris Webster, Quentin Griffiths, William Cooper |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Astar Pets is passionate about helping you discover everything you’ll ever need to enjoy life with your treasured friend.
Qrator
| Founders | Nikolaos Ioannidis |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Qrator is the curated marketplace for art and design, where consumers shop objects of desire directly from creators around the world.
Shopological
| Founders | Elizabetta Camilleri |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Shopological is a website and mobile app focusing on men’s and women’s fashion, beauty, and lifestyle.
Core Collective
| Founders | Jason de Savary |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Core Collective is a premium pay-as-you-go fitness studio
Bolongaro Trevor
| Founders | Kait Bolongaro, Stuart Trevor |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Bolongaro Trevor is a British design Company founded in 2007 by Kait Bolongaro and Stuart Trevor, original founders of ‘cult classic’
LifeTracker
| Founders | Misha Nestor |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
AI based context aware mobile app that reminds to do right things at the right time
Haxi
| Founders | Aleksander Soender, Joonas Kirsebom, Robert Daniel Nagy |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Transport sharing service. Passengers can search local drivers. Drivers can offer transport.
Wantfeed
| Founders | Stefan Michalak |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Wantfeed lets you store and curate things from around the web into your own personal wantlist.
myza
| Founders | Helen Collins, Olivia Collins |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
myza is an online platform that has a singular focus on sleep and the sleep experience.
Down-Route
| Founders | Andy Hudson, Lance Reck |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Down-Route is a unique, revolutionary app which combines expense management and hotel booking in one place.
Accomable
| Founders | Martyn Sibley, Srin Madipalli |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Accomable is an online marketplace for accessible properties and travel services to help people with mobility difficulties.
Banvard & James
| Founders | Toby Hudson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Banvard & James is a unique fashion brand
East End Manufacturing
| Founders | Barry Laden |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
East End Manufacturing is a UK-based clothing factory focused on jersey clothing, menswear, T-shirts, and womenswear.
myBaker
| Founders | Noreen Nisa Khan, Yvonne Lam |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
myBaker is an online concierge service connecting independent bakers to individuals and businesses looking to order customised baked goods.
Zhappy
| Founders | Alexander Eloy |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Zhappy is a mobile application that allows tasks to be outsourced to a crowdsourced workforce.
Simple Health Kitchen
| Founders | Bradley Hill |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Simple Health Kitchen inspires healthy eating by changing the misconception of healthy food as unappealing and tasteless.
Book Your Lifestyle
| Founders | Christopher Houry |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
BookYourLifestyle community of UK beauty, health and fitness experts are at your service.
Reef Knots
| Founders | Patrick Dudley-Williams |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Reef Knots is a direct-to-consumer menswear brand inspired by the ocean and the summer.
Joy Resolve
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Joy Resolve is a lifestyle and homeware brand that offers products that enrich life.
Yodomo | Making Made Easy
| Founders | Sophie Rochester |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Marketplace for Making. Discover online courses, live workshops and kits from our artists and makers.
Beara Beara
| Founders | Jake Bullough |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Beara Beara is a brand of leather bags, combining British design and the skills of Bolivian leather workers.
Nibbling Jewellery
| Founders | Emily Sunderland Sutter |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Nibbling Jewellery is a teething brand.
Huez
| Founders | Lorenzo Curci |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Huez uses advanced sportswear fabrics to create a truly stylish range of cycling clothing.
Tiosk
| Founders | Natasha Kelly, Nicola Simpson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Tiosk is a contemporary tea brand specialising in premium tea-based drinks.
Net-a-porter.com
| Founders | Natalie Massenet |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Net-a-porter.com is an online luxury fashion retailer.
John Lewis & Partners
| Founders | John Lewis |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
John Lewis is a retailer that operates department stores, home stores, supermarkets and convenience stores in the U.K. and internationally.
Coast
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Coast sells high end and upscale clothing and accessories via its website.
Designo
| Founders | Marcellus Ebhodaghe, Summit Sharma |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Designo is a 21st century personal shopping application.
The Pressery
| Founders | Chi Wan, Natali Stajcic |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Pressery will be launching a high-quality and pure, long-life almond milk for all your coffee shop needs.
Lucy Choi London
| Founders | Lucy Choi |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Lucy Choi London is a designer affordable luxury footwear brand with a unique heritage.
Night Jar
| Founders | Edmund Weil, Rosie Stimpson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Night Jar provides speakeasy-style subterranean bar with live jazz and blues, for cocktails and rare spirits.
Marmo Health
| Founders | Abbas Hasan |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Marmo Health is working on a mobile messaging app for patient support groups.
Coach
| Founders | Lillian Cahn, Miles Cahn |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Coach is an American luxury fashion company based in New York City.
Banneya London
| Founders | Nimesh Thakrar |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
A curated platform that enables luxury designers and brands to offer customised fine jewellery using made-to-order manufacturing
Rate8
| Founders | Vishnu Aggarwal |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Rate8 experience the power of perspective of your entire phonebook, address book or social media.
Save Your Wardrobe
| Founders | Hasna Kourda, Mehdi Doghri |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
FashionTech startup using AI to make Fashion more digital and sustainable
Doddle
| Founders | Tim Robinson |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
We’re an enterprise SaaS business that builds technology that powers PUDO & returns for retailers, carriers and postal operators.
Ixty
| Founders | Ian Tyrrell, Nicholas Thurgood, Stephen Lindsay |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Ixty is an innovative monetization platform that opens up the power of machine learning and intelligent analytics to everyone.
WGSN.com
| Founders | Julian Worth, Marc Worth |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
WGSN a B2B, world-wide information source for the design, textile and style industries.
Rapha
| Founders | Simon Mottram |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Rapha is a cycling apparel company.
Scaramouche & Fandango
| Founders | Ian Linaker, Kenny Harmel |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Body and skincare products for men.
The Village Haberdashery
| Founders | Annie Barker, Ed Barker |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
The Village Haberdashery a modern craft shop and studio.
Molecular Life
| Founders | John Ireland, Nigel Rees |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
App enabling drug safety and interactions across 54m products and manufacturers, with a DNA Test for disease for pre dispositions
Lifestyle & Heritage Co
| Founders | Unknown |
| Follow | Website, Crunchbase, Twitter, Facebook, Linkedin |
Lifestyle & Heritage Co is an online store that sells designer clothing, footwear, and accessories.
