London’s Rising Stars: Innovative Beauty Startups Shaping the UK Scene

January 12, 2024

London is a hotspot for startups, serving as the birthplace for several innovative businesses in diverse sectors. While many industries are making wave, there has been a notable increase in startups in the beauty industry, particularly those that were established in 2020 or later. These companies are harnessing technology to revolutionise the way we access and experience beauty products and services. Below, we explore some of these startups, shedding light on their offerings, location, and more.


Located in London, England, Glambook is a tech company that specifically caters to the global beauty industry. Founded by Alex Tomchenko, the SaaS platform is designed for self-employed beauty professionals and their clientele, streamlining business processes and improving service delivery. Glambook harnesses the power of technology, information, and wellness to carve out its niche in the beauty sector. Read more.


Operating out of London is Tamanna, a startup that is redefining the beauty, fashion, and retail sectors on the internet. Tamanna provides a unique online mode market for multiple brands, complete with end-to-end customer experiences. The company’s innovative delivery model greatly enhances content organization, providing easier access to valuable consumers groups, and exceptional marketing channels. Find out more about Tamanna.


Headquartered in London is Skinora, an innovative company that has successfully blended artificial intelligence, machine learning, and analytics with the beauty and wellness industry. Conceived by Dr. Anna Puri, Skinora offers an AI-based online tool that performs skin analysis. The software recommends skincare solutions tailored to different skin types and conditions, providing a seamless experience for users. Learn more about Skinora.


Based in Worcester Park, Sutton, Root2Tip has made strides in the beauty, cosmetics, manufacturing, and supply chain management sectors through effective utilisation of beauty-oriented and manufacturing capabilities. Founded by Salem Wynter-Baxter, Root2Tip puts a strong focus on maintaining high standards of beauty and cosmetic supplies. Discover more about Root2Tip.

Smiles 24/7

With headquarters in Stretford, Trafford, Smiles 24/7 is revolutionising the path to white, healthy teeth. With a focus on beauty, e-commerce, and sales, it aims to make teeth whitening accessible and easy to everyone. The brand uses natural ingredients to not only whiten teeth but also protect against various oral health issues like tooth decay, gum disease and bad breath. Discover more about Smiles 24/7.

Curate Beauty

Centrally located in London, England is Curate Beauty. Part of the beauty, consumer goods, cosmetics, and home decor industry, Curate Beauty offers an innovative platform to explore products from emerging beauty brands. Learn more about Curate Beauty.

Beauty by Holition

Housed in London, England, Beauty by Holition is a company combining artificial intelligence, augmented reality, beauty and cosmetology, retail, and software. Thanks to founders Jonathan Chippindale, Katsiaryna Matusevich, and Russell Freeman, customers can try on products virtually before they make purchases. Find out more about Beauty by Holition.


Operating out of London, England, Glaize, the brainchild of Gina Farran, is a unique D2C brand that’s transforming the nail care industry. Glaize offers personalised, made-to-measure gels, providing a new level of precision and convenience for customers. Learn more about Glaize.


Based in London, England, Ruka, helmed by Varaidzo Tendai Moyo, is a brand specifically created for Black women globally. Ruka’s focus on hair care products caters to a wide range of hair types and textures, providing tailored solutions for every need. Find out more about Ruka.

My Rev

Founded by Jason Iliffe and Nicola Gunby, My Rev is a London-based beauty app that connects consumers with beauty professionals with just a click. Making beauty services more accessible, My Rev simplifies the booking process, revolutionising the beauty industry. Discover more about My Rev.

ub hair

ub hair is another London-based beauty-tech start-up founded by Zina Alfa. UB Hair uses artificial intelligence to connect users to the top-rated hairstylists and barbers based on their hair type, location, price, and preferred style. Their marketplace model improves client relationships by maintaining detailed appointment histories and booking preferences. Learn more about ub hair.

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