Mitsubishi Motors Canada launches customer facing insights and reviews solution with Feefo

January 18, 2023

Mitsubishi Motor Sales of Canada, Inc. has selected Feefo, a leading global customer reviews and insights platform, to transform their product reviews in Canada. The reviews solution is now live in both English and Canadian French on and will allow potential owners to explore the most trusted source of information about the company’s outstanding range of vehicles – the opinions of verified Mitsubishi owners.

Feefo’s AI-powered and totally transparent customer feedback platform provides Mitsubishi Motors with a next-generation system fit for a fast-changing global automotive market. The company will use the Feefo platform to customise how it requests feedback from genuine customers, promoting their honest and transparent ratings next to each model on their websites. Insight around customer sentiment which is generated from this will be used to drive product and service enhancements.

“In our 20th year in Canada, we are building a stronger brand from product rejuvenation, a digital shopping experience through ClickShop, to an enhanced dealer training. At the heart of our transformation is building a better customer experience and the Feefo platform helps us do that with transparency and credibility.” Steve Carter, Director of Marketing

Mitsubishi Motors are utilising Feefo’s Smart Themes tool which gives customers immediate access to the most relevant feedback insights as they decide which vehicle or specification to buy. The tool provides Mitsubishi Motors with critical insights, revealing trends in what purchasers think about any aspect of a vehicle.

Feefo’s CEO, Tony Wheble, says “We are excited to be partnering with Mitsubishi Motors Canada. The automotive sector is a hugely important sector for us and the fact that Mitsubishi Motors Canada trust us to manage their customer reviews is a fantastic endorsement of our capabilities. Our cutting-edge platform will provide Mitsubishi Motors with verified and independent customer feedback and insight which both they, and their customers, can trust.”

Feefo provides businesses with the tools to collect real, purchase-verified reviews and data-driven insights that build closer relationships with customers. Feefo ensures that all feedback is authentic by matching it to a legitimate transaction, in order to increase consumer confidence and enable businesses to make smarter business decisions from fast access to real customer insights. Get in touch with us today to find out how verified reviews could benefit your business.

About Feefo

Feefo is a leading global customer reviews and insights platform on a mission to empower its clients to fully understand how their customers experience their product or service.

The Feefo suite of software, combined with its technical solutions expertise, enables its clients to gain a deeper understanding of customer sentiment, behaviour and intent, empowering them with insights to make better business decisions and improve their return on investment. With 96% of customers relying on reviews to purchase, Feefo also creates trust between consumers and businesses by adopting a unique approach to only collect verified reviews from real people.

Feefo’s agile platform is trusted by more than 6,000 brands globally who rely on it to supply smart insights that transform their customer experiences and ultimately see better outcomes.

About Mitsubishi Motor Sales of Canada, Inc.

Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. MMSCAN has a product range consisting of the sub-compact hatchback Mirage, RVR sub-compact crossover, Eclipse Cross, the all-new Outlander, and Outlander PHEV. MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, MMSCAN celebrates 20 year strong in 2022. The company and its dealerships employ over 1,200 people in communities large and small.

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