Morrisons Supermarket Partners with Eagle Eye for Enhanced Loyalty and Promotions Scheme

July 9, 2023

Key Takeaways:

  1. Morrisons Supermarket Ltd, one of the UK’s largest supermarket chains, has engaged Eagle Eye for a five-year contract to improve its loyalty and promotional programs.
  2. The integration of Eagle Eye’s AIR platform will enrich the Morrisons loyalty program, offering more ways to engage with customers and increasing the variety of broadcast and targeted offers.
  3. The enhanced loyalty scheme, expected to roll out nationwide in 2023, will help Morrisons drive incremental sales and personalize customer experiences at scale.

About Morrisons and Eagle Eye

Morrisons is one of the largest supermarket chains in the UK. Eagle Eye is a leading SaaS technology company that powers real-time, omnichannel, and personalized consumer marketing activities.

Morrisons and Eagle Eye Partnership

Under a five-year contract, Eagle Eye will develop and enhance the Morrisons loyalty and promotional programs. The incorporation of Eagle Eye’s AIR platform will boost Morrisons’ loyalty program, enabling customers to benefit from exclusive prices and earn points on selected in-store, online, and fuel products. The improved offering will expand customer engagement methods and increase the number and variety of offers, thereby giving customers more reasons to shop at Morrisons.

The enhanced loyalty scheme is expected to launch across all 499 nationwide Morrisons stores later in 2023, allowing Morrisons to innovate its in-store and online customer experiences and drive additional sales.

Statements from Morrisons and Eagle Eye

Rachel Eyre, Morrisons’ Chief Customer & Marketing Officer, called the past year transformational for the More Card loyalty scheme, expressing excitement at the prospect of working with Eagle Eye to further develop the program.

Tim Mason, CEO of Eagle Eye, said he was thrilled to have won the contract with Morrisons and looked forward to supporting the supermarket’s dedication to value, helping customers save on everyday items.

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