Rossum Appoints Andrew Fullerton as the New Driving Force Behind Its Global Sales

September 2, 2023
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Rossum is a pioneer in cloud-native Intelligent Document Processing (IDP), completely transforming the document workflow for companies.

Key Takeaways:

  • Andrew Fullerton joins Rossum as Chief Sales Officer, bringing a wealth of experience in scaling high-growth companies.
  • Rossum leads in cloud-native Intelligent Document Processing (IDP), a transformative technology for businesses.
  • The company aims to amplify its global market presence and accelerate its go-to-market strategy.

About Rossum:

Rossum is a pioneer in the field of Intelligent Document Processing (IDP), combining state-of-the-art data extraction technology with a comprehensive low-code platform. The result is a dramatic reduction in manual effort across document processing workflows for hundreds of organizations, such as Bosch, Veolia, Morton Salt, and The Master Trust Bank of Japan. With its advanced capabilities, Rossum empowers companies to improve efficiency, eliminate errors, and speed up turnaround times.


Charting a New Course in Intelligent Document Processing with Andrew Fullerton

Rossum recently announced the appointment of Andrew Fullerton as its new Chief Sales Officer (CSO), signaling a strategic reorientation for the company. Fullerton will spearhead the organization’s sales strategy, leveraging his exceptional expertise to advance Rossum’s cloud-native IDP technology.

“We are excited to be bringing onboard an experienced sales leader such as Andrew, who has a proven track record in high-growth companies,” commented Tomas Gogar, CEO of Rossum. “His exceptional expertise in building global sales strategies and fostering customer advocacy aligns perfectly with our core values and objectives. We believe his leadership will reinforce our global market position and accelerate our progress.”


A Veteran Sales Leader for a Game-Changing Company

Andrew Fullerton is no stranger to high-growth environments. Prior to Rossum, he served as the Chief Revenue Officer at Emarsys, the world’s largest independent marketing platform, and had a significant role at Zencargo, a leading logistics and supply chain management company. His 12-year tenure before Emarsys’s acquisition by SAP attests to his ability to scale companies and create strategies that foster growth and customer engagement.

“I am thrilled to join Rossum and embark on this exciting journey towards customer-centric growth,” said Fullerton. “Intelligent Document Processing offers businesses a previously untapped resource to leverage AI, enabling them to accelerate their processes, reduce costs, and gain access to a new dimension of business insights.”


The Significance of Intelligent Document Processing (IDP)

Rossum’s IDP technology is not just an incremental improvement in document processing; it represents a paradigm shift. IDP allows businesses to harness the power of artificial intelligence to streamline data entry tasks and glean strategic insights that were previously buried in mountains of paperwork.

“Intelligent Document Processing offers businesses a previously untapped resource to leverage AI,” Fullerton observed, highlighting the transformative potential of Rossum’s offerings. “Together with its partners, Rossum will continue to put customer value creation at the heart of its go-to-market strategy.”


Building for the Future: Expansion and Growth

The appointment of Andrew Fullerton as CSO is more than just a leadership change; it is a statement of intent. Fullerton will be hiring across Rossum’s GTM (Go-To-Market) teams and offices in both North America and Europe, aiming to bolster the company’s global footprint and accelerate growth.

“We aim to elevate Rossum to new heights of excellence,” Fullerton said, pointing to the company’s strong culture of innovation, diverse team, and robust client and partner network as the bedrocks for this ambition.


Conclusion: A New Chapter in Rossum’s Journey to Excellence

The addition of Andrew Fullerton to Rossum’s executive team brings a wealth of experience and strategic vision to the company. As Rossum continues to revolutionize the IDP space, Fullerton’s focus on customer-centric growth and value creation is likely to be the key to unlocking the next level of success for the company.

“With our strong culture of innovation, diverse team, and strong client and partner network, we aim to elevate Rossum to new heights of excellence,” Fullerton reiterated, encapsulating the ambitious yet achievable aspirations of a company at the forefront of Intelligent Document Processing technology.

For companies looking to streamline their document processing workflows and unlock new business insights, the future is looking increasingly intelligent—and Rossum, with Andrew Fullerton at the helm, is leading the way.


For more information about Rossum and its Intelligent Document Processing solutions, you can visit their official website.

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