SEEN Connects Hires Matt Wurst as Managing Director to Lead Growth and Expansion in US

May 21, 2023

SEEN Connects, a leading UK-based creative agency that plans, builds and crafts digital-first campaigns, has hired veteran marketing executive Matthew Wurst as Managing Director of Connects, the U.S. extension of SEEN Connects agency, to grow its presence in North America. Wurst was tapped for his deep industry experience in social media, digital strategies, brand marketing leadership and creative tactics to build and lead Connects in the U.S. market.

“We’re at a pivotal moment in marketing, with more technology, tools and platforms than ever, coupled with an influx of competing voices from brands, creators and consumers. It can be overwhelming. I believe that agencies are best positioned to organize, lead and connect through all this noise, and that Connects has the creative foundation to drive impact from influence, outcomes from output. I’m excited to build upon the well-established partnerships and proven results from the SEEN UK team and bring their unique approach to a new market,” said Matthew Wurst.

“We hired Matt because, yes, he has heaps of experience with brands that are aligned to our business (a very long list!), but we really hired Matt because he is passionate. He is passionate about the market, he’s passionate about the industry, he’s passionate about connecting brands to their audiences. His expertise in helping brands achieve REAL results stood out, and he won’t settle for what is expected. He brings a proven ability to drive and push our clients into the next phase of marketing, the phase they don’t even know they need yet. His unique experience in building teams and launching brands will be invaluable for Connects as we make our mark in North America,” said Sedge Beswick, Founder and CEO.

Wurst has more than twenty years of experience in both agency and in-house marketing leadership roles focused on innovative brand-building and operational problem solving. He previously served as Chief Marketing Office at Mint, a white-label Web3 platform that partnered with the NBA, Anheuser Busch, Porsche, OpenLocker, Mars-Wrigley, Axiom Space and many others. Prior to Mint, Wurst was Global Client Vice President at Jellyfish, Managing Director at Revelation, and spent 10 years as General Manager at 360i, leading the social and digital partnerships with dozens of leading global brands, from Coca-Cola and Estee Lauder to Mondelez and Nestle, NBCUniversal to HBO.

SEEN Connects was founded in London seven years ago with an initial focus on influencer marketing. Since then, the agency has evolved to offer a more holistic and full-service approach to connecting brands with their key audiences and sub-cultures focused on measurable returns on their investment. Whether through creators, social, web3, experiential, or even paid media and insights integration, Connects creatively crafts digital-first campaigns that stand out and deliver outstanding results. Clients include Nike, eBay, Panasonic, lululemon, and other leading brands.

About SEEN Connects

SEEN Connects is the innovative influencer marketing agency that harnesses the power of advocacy to generate impact for brands. Founded in Shoreditch, London in 2016 by Sedge Beswick, SEEN Connects exists to make sure brands are connected to their audiences.

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