Showcasing London’s Innovative App-Industry Startups Headquartered in England

January 10, 2024

London’s startup scene is one of the most vibrant and diverse in the world. New and innovative companies emerge every day, breathing fresh life into all sectors of the industry. In particular, the apps sector has seen a considerable boost, with many startups opting to base their businesses in the city. We’ve rounded up a few of the most promising app startups founded in 2020 or later, all of which proudly call London their home.

The companies we’ve selected are harnessing technology to solve a wide variety of problems, from revolutionising mobile payment solutions to delivering healthcare services faster and more efficiently. They’re helping to shape the future of their respective industries, proving that innovation and agility go hand in hand when operating in such fast-paced markets. So, without further ado, let’s delve into them.

Below you will find a selection of ten companies from the prolific London startup scene, their company biographies, and insights into what they do. All these startups have shown the potential for growth and the ability to disrupt or invigorate their respective sectors.

Atlantic Money

Atlantic Money is a money transfer provider offering international transactions for a flat fixed fee of £3 or €3. Their service provides an affordable solution for money transfers in foreign currencies. The company was founded by Neeraj Baid and Patrick Kavanagh in 2020.


Raycast have developed a command bar software designed to assist developers in managing their tools. Their quick-search bar and in-built store for extensions simplify access to multiple applications. Petr Nikolaev and Thomas Mann launched the company in 2020.


WeLinQ, founded by Amit Kushwaha, is an emerging player in the realm of Mobile Apps, Online Games and Personal Health.


Providing mobile payment solutions to African consumers and businesses, PawaPay has emerged as a leader in financial tech. Their seamless and reliable API allows merchants to access more than 300 million customers in multiple markets.


Anima, founded by Shun Pang, is a health care startup that endeavours to expedite the clinical workflow, improving patient care. Their Care Enablement Platform is designed to provide teams with everything they need to resolve cases effectively.


With its innovative application, Shackle is set on improving the hotel experience for guests. Their mobile app smartly digitises the entire hotel experience, from check-in to room service.


Founded by Anil Nair, Enzo Ottens, and Jamie Leverton, Earnr is a finance and tax service aimed at the U.K.’s creator economy and side hustlers.


Twig is a fintech company with a focus on the circular economy. Founded by Geri Cupi, Twig helps users turn their things into cash instantly and promotes a carbon offset lifestyle.


Chris Cragg founded CLUB, a mobile football fantasy game that allows users to create their own football club. It was launched in 2020 in London.


Camlist is a mobile app that creates a marketplace for all things pet-related. Founded by Moustafa Mahmoud, users can buy and sell pets, pet services, and accessories.


With a team of over 200 employees spread across offices in Bangkok, London, Milan, and Miami, Amity is an international player making social experiences more accessible than ever. Their platform, Amity Social Cloud, allows developers to add social features to any app or website.

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