Announces Majed Al Sorour as President: Revolutionizing Fan Engagement in Sport

June 14, 2023

Key Takeaways:

  • has appointed prominent Saudi businessman and senior executive Majed Al Sorour as President.
  • Mr. Al Sorour brings his expertise in investment strategy, strategic communications, and investor relations to the company.
  • With a background in sports and technology industries, Al Sorour has a proven track record of identifying growth potential in businesses.
  • aims to create an immersive platform that revolutionizes fan engagement in the world of sports.
  • The company is committed to pushing the boundaries of technology to deliver unparalleled fan interactivity and engagement.
  • also plans to make majority and controlling investments in sporting teams, clubs, leagues, and commercial rights holders across various sports.

About, a fully immersive platform that uses transformational technology to deliver unparalleled fan engagement in sport, has announced the appointment of Majed Al Sorour as their new President. This strategic move marks a pivotal moment in the company’s growth and signals its commitment to revolutionizing the way fans interact with sports.

A Visionary Leader in Sports and Technology

Majed Al Sorour is a globally renowned businessman and entrepreneur with a remarkable reputation for identifying performance potential in growth-focused businesses. With a deep passion for both sports and technology industries, Al Sorour brings a unique perspective and valuable expertise to

Having started his journey in the world of sports as a professional football player for Al Nassr Football Club, Al Sorour understands the power of sports to inspire and unite people. He later served as a director of the club, gaining invaluable insights into the inner workings of the sports industry. This hands-on experience laid the foundation for his future endeavors in transforming the landscape of sports.

Al Sorour’s visionary leadership extends beyond football. In 2018, he was appointed CEO of Golf Saudi, where he played a pivotal role in the development of a multi-billion-dollar investment in the sport. His efforts were a catalyst for Vision 2030, a transformative initiative aimed at diversifying Saudi Arabia’s economy. Al Sorour successfully positioned Saudi Arabia as a global destination for golf, introducing innovative business models that opened up new commercial opportunities.

Another testament to Al Sorour’s disruptive strategies is LIV Golf, where he served as Managing Director from its inception to the end of the first season. Through his leadership, Al Sorour created a team franchise model in the world of golf, envisioning a vibrant future for the sport. His groundbreaking approach not only attracted global attention but also laid the groundwork for making Saudi Arabia a prominent player in the golfing world.

Furthermore, Al Sorour’s remarkable achievements extend to his role as the Director of Newcastle Football Club since its acquisition in 2021. By working closely with the entire organization, he has transformed the club from the brink of relegation in the English Premier League to one of the top 5 teams. Under his guidance, Newcastle Football Club has become one of the most valuable franchises in the EPL, highlighting Al Sorour’s ability to drive growth and value in the highly competitive football industry.

Revolutionizing Fan Engagement is on a mission to create the ultimate fan engagement experience in the world of sports. By leveraging transformational technology, the company aims to redefine the way fans interact with sporting events. Through their immersive platform, will provide fans with an all-encompassing experience that mirrors the excitement, energy, and passion of real-world sporting events.

The platform will offer users the opportunity to participate, compete, and connect in virtual environments, where they can engage with other fans, athletes, and exclusive content. From extended reality experiences to gaming, live commerce, media player, and original content, is committed to pushing the boundaries of technology to deliver unparalleled fan interactivity and engagement.

Matthew McGahan, the Vice-President of, warmly welcomes Majed Al Sorour, expressing his excitement about the company’s future under his leadership. “ will create the ultimate world of fan engagement in sport, via our platform and investments, and the business will benefit hugely from Mr. Al Sorour’s experience in challenging traditional boundaries to create better sporting experiences for fans,” says McGahan.

Expanding the Sporting Portfolio

In addition to their immersive platform, has a focused strategy through its ventures division to make majority and controlling investments in sporting teams, clubs, leagues, and commercial rights holders across the global sporting landscape. By creating a diverse portfolio within football, motorsport, boxing, cricket, e-sports, and other related sports assets, aims to shape the future of sports and contribute to the growth and development of the industry as a whole.

Majed Al Sorour, commenting on his new role at, expresses his enthusiasm for the company’s potential. “I am delighted to be joining at such a pivotal time in their growth,” says Al Sorour. “I see the potential for to use transformational technology to change the way fans interact with sport, creating an engaged global community that has never been achieved previously.”

As forges ahead with its innovative approach to fan engagement and investment strategies, the company is poised to make a significant impact on the sports industry. With Majed Al Sorour at the helm, is set to reshape the way fans experience and connect with their favorite sports, creating a vibrant and inclusive sports community like never before.

For more information about and their groundbreaking initiatives, visit their website at

Leave a Reply

Your email address will not be published.

Don't Miss

Fiera Capital Appoints Klaus Schuster as Executive Director and Chief Executive Officer, EMEA

Fiera Capital Corporation (TSX: FSZ) (“Fiera Capital” or the “Company”),

Bedfordshire’s 13 Fastest Growing Hospital Startups

At Best Startup London we track over 100,000 London based startups and