Spotlight on London’s Innovative Advertising Startups Shaping the Industry

January 10, 2024

The London startup scene continues to thrive and diversify, with 2020 seeing a significant influx of innovative advertising ventures. These startups have pushed boundaries in a traditionally competitive industry, leveraging technology, creativity, and data to meet the ever-evolving needs of businesses. This article will delve into some of these advertising startups witch are redefining the landscape, challenging norms and carving exciting new paths in this dynamic industry.

It is a testament to the appetite for innovation in London and the strength of its startup ecosystem that these companies have persevered and even thrived in an industry which has felt significant knock-on effects from a tumultuous year. These startups span the breadth and depth of the advertising industry, from audio and digital signage solutions to strategic digital marketing platforms.

Without further ado, let’s journey through the city and meet the “Adventurous Advertising Startups of 2020”.


AudioMob, founded by Christian Facey and Wilfrid Obeng in 2020, has opened up the world of mobile gaming for ad space. Their model of non-interrupting audio ads ensures smooth gameplay and audience engagement. Their innovative method of monetizing games has the potential to revolutionize mobile gaming.


YouTuber Joel Morris (JMX) and William Monange launched Fanvue in 2020. Built as an alternative to platforms like OnlyFans and Patreon, Fanvue offers content creators another way to engage with and monetize their follower bases.


Auddy emerged in 2020 as a solution to the problems facing podcast creators, such as lack of resources for business & analytical skills. Founders Andrew Craissati, Chris Ancliff, Cliff Plumer, and Howie Singer have positioned Auddy to become valuable for creators—through editorial input, data insights, analytics, marketing & promotional services and sales.


PubX, founded by Andrew Mole, Lou Carpino, and Nick Feneck, uses AI to help publishers maximize their programmatic advertising revenues. The automated and user-friendly service boosts the value of advertising inventories and promises no additional costs for publishers.


Fugo is a digital signage content management software developed by Camilla Chesham and Zuka Kakabadze. Their user-friendly software empowers venues from health care facilities to schools to manage their screen networks effectively.


StoreLab, a mobile tech company founded by Campbell Paton and Sam Beedell, develops advertising and marketing mobile applications for brands. Based in London and established in 2020, they are one company to watch out for in the future.

Lumi Digital

Lumi Digital offers a range of services from web design to web development and creative content production. Operating since 2020, they provide exciting advertising and content solutions for their clients.


From health to entertainment, Malaberg, founded by Karolis Skripka, offers a diverse range of brand-building services. Their accessibility and spectrum of offerings make them an exciting player in the marketing and advertising space.


ReachInOut is a multi-channel engagement platform offering a range of marketing services, from social media marketing to lead generation, founded by Frank Terry. They are fully focused on making connections and delivering results for their clients.


Wishu, founded by Hubert Trinkunas, James Xu-Johnson, and Lavena Xu-Johnson, is a platform empowering creative entrepreneurs by providing them with the latest industry news, freelance jobs, trends, resources and inspirations. Along with their robust base of newsletter readers, they maintain a vetted community of creative professionals in their marketplace.


Specializing in the advertising and digital media domain, Skale’s website is a great destination for users who are looking for modern and resonating advertising solutions.

These startups showcase the depth and breadth of talent and innovation within London’s advertising industry. They continuously pre-empt and respond to market needs, ensuring they stay ahead of the curve and play a significant role in shaping the future of advertising, not just in London, but globally.

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