Spotlight on London’s Innovative Startups Revolutionising the Advertising Industry

January 10, 2024

The UK has an impressive lineup of startups, particularly in the advertising industry. 2020 was a year that demonstrated the adaptability and innovation of businesses despite the challenges presented by the global pandemic. With the sector’s emphasis on creative problem-solving and technology-driven solutions, the following are startups that stood out in the advertising scene during or after 2020.

These startups leverage state-of-the-art technology to reshape the advertising landscape, offering unique solutions for brand connectivity, marketing, sales acceleration, content creation, and more. They demonstrate the entrepreneurial spirit and drive that embodies the UK startup scene.

Let’s take a look at some of the most innovative and successful startups from 2020 and beyond in the advertising sector, all headquartered in the United Kingdom, which are poised to further break industry norms while setting new standards with their innovative solutions:

AudioMob

AudioMob was founded in 2020 in London, England. Founded by Christian Facey and Wilfrid Obeng, this startup enables brands to engage with mobile gaming audiences through in-game audio ads, offering developers a unique medium to monetize their games. This innovative approach to advertising ensures that ads are non-interrupted, thereby improving user experience.

Fanvue

Started by William Monange and YouTuber Joel Morris (JMX) during the first lockdown in March 2020, Fanvue aims to provide content creators with an alternative to platforms like OnlyFans and Patreon, leveraging the rise in the direct-to-fan model within the sector.

Petalfast

Founded in 2020 in Irvine, North Ayrshire, United Kingdom Petalfast is a sales and marketing agency for the cannabis industry. Founded by Arun Kurichety and Jason Vegotsky, their sales accelerator consists of six components that can be activated separately or together for exponential growth. Link to Petalfast on Linkedin.

Auddy

Founded by Andrew Craissati, Chris Ancliff, Cliff Plumer, and Howie Singer, Auddy seeks to solve the creator’s problem in navigating the fragmented podcast ecosystem. By combining editorial input, data insights and analytics, marketing and promotional services. They reward the creator with a significant royalty rate. Connect with Auddy on Linkedin and Facebook.

PubX

Founded by Andrew Mole, Lou Carpino, and Nick Feneck, PubX empowers publishers to increase their programmatic advertising revenue with an AI-powered dynamic floor. It boosts publishers’ advertising inventory with no additional cost. Learn more about PubX on their Linkedin page.

Fugo

Founded by Camilla Chesham and Zuka Kakabadze, Fugo is a digital signage content management software. It provides user-friendly tools for managing small to large screen networks and more. Connect with them on Linkedin, Facebook and Twitter.

StoreLab

Founded by Campbell Paton and Sam Beedell in 2020, StoreLab develops mobile applications for brand advertising and marketing. Connect with them on LinkedIn.

Lumi Digital

Lumi Digital, based in London, specializes in advertising, content, web design, and web development. Connect with them on LinkedIn and Facebook.

Malaberg

Founded by Karolis Skripka, Malaberg offers brand-building services. They provide services in numerous sectors and develop market-ready products. Connect with them on LinkedIn.

ReachInOut

Founded by Frank Terry, ReachInOut is a multi-channel engagement platform offering services in content marketing, lead generation, LinkedIn, digital marketing, email marketing, cold calling, and content creation. Connect with them on LinkedIn, Facebook, and Twitter.

Wishu

Founded by Hubert Trinkunas and James Xu-Johnson, Wishu empowers thousands of creative entrepreneurs with news, trends, freelance jobs, resources and inspirations. Connect with them on LinkedIn.

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