The Mesmerise Group Strengthens Immersive Technology Solutions with Microsoft Talent

July 5, 2023
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Key Takeaways

  • The Mesmerise Group, a trusted advisor in immersive technology, AI, and sustainability for the enterprise, has announced the hiring of four seasoned executives from Microsoft and XR solutions agency, Object Theory.
  • Michael Hoffman, Michael House, and Ally Kaiser, along with their company IQXR, will join The Mesmerise Group to drive the development of immersive technology, responsible artificial intelligence, and sustainability efforts.
  • IQXR will provide a platform that enables users, including independent software vendors (ISVs), system integrators (SIs), and enterprise XR teams, to build immersive solutions effortlessly, accelerating time to value and reducing resource investment.
  • The team will prioritize cross-device compatibility, open standards, streamlined content creation, understanding enterprise requirements, and advancements in edge computing to ensure a customer-centric approach and meet the evolving needs of enterprise customers.

Introduction

The Mesmerise Group, a trusted advisor in immersive technology, AI, and sustainability for enterprise organizations, has announced the hiring of four accomplished executives to drive the development of its immersive technology, responsible artificial intelligence, and sustainability efforts. Michael Hoffman, Michael House, and Ally Kaiser, alongside their company IQXR, will join The Mesmerise Group after their successful collaboration at Microsoft and XR solutions agency, Object Theory. They bring extensive experience and expertise in software design, extended reality (XR), and the development of Microsoft’s award-winning tools.

IQXR: Empowering Immersive Solutions for Enterprise

The team, now part of IQXR, will offer a platform that enables users, including independent software vendors (ISVs), system integrators (SIs), and enterprise XR teams, to effortlessly build immersive solutions. This platform aims to accelerate time to value (TTV) while minimizing the investment of effort and resources. By leveraging the platform’s capabilities, IQXR customers will be empowered to focus on creating immersive content and experiences that provide unique value to their businesses.

The development of the IQXR platform will prioritize five key factors: cross-device compatibility, open standards, streamlined content creation, understanding enterprise requirements, and anticipating advancements in edge computing. This customer-centric approach ensures that the platform meets the evolving needs of users, driving long-term flexibility, device compatibility, enhanced security, and risk mitigation for enterprise customers.

Strengthening The Mesmerise Group with Industry Leaders

Daglar Cizmeci, Group CEO and Co-founder of The Mesmerise Group, expressed excitement about the new hires, highlighting their combined industry expertise as invaluable to the company’s continued growth. He emphasized the untapped potential in the XR industry and expressed confidence that Hoffman, House, and Kaiser’s deep-rooted knowledge would play a key role in unlocking XR’s true potential in the enterprise, delivering high-quality solutions to customers.

The team brings integral software design and extended reality expertise from their experience at Microsoft, where they played pivotal roles in developing Microsoft’s award-winning Mixed Reality Toolkit (MRTK) tools, Microsoft Mesh, and HoloLens partnerships with organizations like NASA/JPL, Trimble, and AutoDesk. They will utilize this expertise to lead teams of product and platform experts, designing architecture that enables seamless integration of existing applications into XR, enhancing metaverse solutions and experiences.

Strengthening Customer Engagement and Market Presence

The Mesmerise Group has also welcomed Danny Haydon as its Head of Customer Engagement. Haydon brings a wealth of experience in sales enablement and business development, with a background in companies like Owlin, diwo, and S&P Global Market Intelligence. He will establish a team of sales experts focused on commercializing The Mesmerise Group’s platform and services. Haydon’s goal is to enhance the company’s market presence while helping enterprise organizations identify best-use scenarios for XR in their workforce. He will also collaborate with the marketing team to develop partner channels and enhance the company’s brand presence in anticipation of expanded offerings.

Commitment to Making the Metaverse More Usable and Scalable

As spatial computing continues to evolve, The Mesmerise Group is committed to making the metaverse a more usable and scalable space for enterprise companies and beyond. The addition of Hoffman, House, Kaiser, and Haydon will empower The Mesmerise Group to continue setting the standard for excellence in the industry.

About The Mesmerise Group

The Mesmerise Group, founded by Daglar Cizmeci and Andrew Hawken in 2016, partners with Fortune 500 companies to deliver transformative brand experiences, training sessions, and events that empower enterprise organizations. With a focus on immersive technologies, sustainability, and responsible artificial intelligence, The Mesmerise Group provides enterprise-grade security and solutions through risk mitigation strategies. Headquartered in London with U.S. headquarters in Santa Monica, California, The Mesmerise Group is dedicated to unlocking the potential of immersive technologies while managing the opportunities and risks of AI. Learn more about The Mesmerise Group at www.mesmerisegroup.com.

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