Exploring Emerging London-Based B2B Industry Startups in the UK

January 10, 2024

Welcome to another edition in our series highlighting the innovative B2B startups headquartered in the UK, specifically located in the heart of London. Inception in 2020 or later, these startups have quickly made a significant contribution to various industries, from HRIS employee management software to metering and pricing engine for SaaS companies. Here we take a closer look at some of these innovative companies that are making their mark in their respective industries.

The London startup scene is particularly vibrant and inventive, with a keen focus on addressing B2B needs and trends. Companies are providing pioneering solutions and services in areas such as HR, accounting, travel management, biotechnology, and financial services. These startups, enriched by their creators’ vision and innovation, bring together advancement in technology, particularly in fields such as artificial intelligence and SaaS, to implement original solutions to common business problems.

We’ve curated a list of some of the standout B2B startups in London, offering a snapshot of the city’s entrepreneurial activity. From HRIS software catering to remote and distributed teams to biotechnology companies engineering solutions for sustainable food production, these are the startups to watch.


Located in Bermondsey, Essex, m3ter aims to simplify the billing process for SaaS businesses. Founded by Griffin Parry and John Griffin, m3ter provides a cloud-based solution to help SaaS companies intelligently deploy and manage usage-based pricing. By offering services such as metering, rating, and intelligence, m3ter enables businesses to improve customer experience and increase sales productivity.


Humaans is a provider of HRIS employee management software for remote and distributed teams, founded by Giovanni Luperti and Karolis Narkevicius. The London-based company aims to automate and simplify the entire employment cycle, alleviating the stress of complicated manual processes such as onboarding and offboarding.


NextRetreat, located in London and founded by Martin Studencan, provides a streamlined approach to organising team travel. Their easy-to-use platform assists with finding the right destination, booking the perfect venue, and organising logistics.

Animal Alternative Technologies

Headquartered in Cambridge, Animal Alternative Technologies is a biotechnology B2B company founded by Clarisse Beurrier and Yash Mishra. The recent startup aims to democratize access to sustainable food by engineering a scalable, end-to-end ecosystem for Cultured Meat production.


London-based Bondaval is a digital platform for B2B credit security. Founded by Sam Damoussi and Tom Powell in 2020, Bondaval offers a more secure, capital-efficient, and cost-effective form of secured credit.


Founded by Andrew Zhulin, Dima Zhulin, and Peter Fedchenkov, Soveren is a London-based company that provides a tool for modern security teams to regain control over sensitive data. The company uses proprietary technology to scan Kubernetes clusters in real time to autopilot critical data protection tasks.


Located in Laughton, East Sussex, CaboodleAI is an AI-powered startup that offers services such as content automation and marketing. Founded by Andre Moschetti, Guilherme Moschetti, and Rafael Moschetti, the company provides a wide variety of tools for digital marketing.

CM Ventures

Founded by Nikolay Dyachkov and Vagan Khranyan, CM Ventures is a London-based venture capital firm. They provide investments in B2B and B2C markets, aiming to empower and foster growth within these sectors.


Based in Gateshead, InFynd is a company that operates within the areas of Analytics, B2B, Business Intelligence, Database, and Software.


Located in Birmingham, and founded by Sohaib Ahmed, &facts is building an insights platform that helps growing eCommerce brands make better product decisions through curated insights powered by billions of global consumers.

Think ABM

Based in Covent Garden, Essex, Think ABM is a sales and marketing company. They provide real-time data to identify relevant prospects for an organization’s pipeline, using AI-powered intent data to target ideal customers.

Leave a Reply

Your email address will not be published.

Don't Miss

MeasureMatch Announces Partnership with Trustshare to Enhance Professional Services Marketplace Security, Governance, and Payment Terms

MeasureMatch, the premier marketplace platform for cloud software implementation and

Cambridgeshire’s 16 Fastest Growing Advice Startups

At Best Startup London we track over 100,000 London based startups and