The Dawn of Financial Metaverse: Aditya Birla Capital Partners with Hexaware to Usher a New Era of Customer Experience

July 24, 2023
Hexaware Technologies (PRNewsfoto/Hexaware Technologies Ltd.)

Key Takeaways:

  1. Aditya Birla Capital introduces OneVerse, a virtual metaverse lounge as a replica of its physical branch, a groundbreaking initiative in the Indian non-banking financial industry.
  2. The virtual lounge enables customers to explore and interact with financial solutions anytime, anywhere.
  3. Aditya Birla Capital partnered with Hexaware to develop this immersive metaverse experience.
  4. Customers can access the lounge through the company’s website or mobile app, and by 2024, via Apple Vision Pro.

The Next Big Leap: Aditya Birla Capital’s Virtual Metaverse Lounge

Aditya Birla Capital, the financial solutions division of the globally acclaimed Aditya Birla Group, is setting a new benchmark in the Indian non-banking financial sector with the introduction of OneVerse, an immersive virtual metaverse lounge. This futuristic project replicates the physical branch in a digital space, inviting customers to interact with Protecting, Investing, Financing, and Advising solutions at their convenience.

The virtual lounge extends its reach beyond the conventional scope of customer interaction, offering digital aids and access to self-service channels such as a user-friendly WhatsApp bot. Customers can conveniently explore these digital resources by scanning QR codes or clicking on posters within the virtual lounge.

The Metaverse Experience: Transcending Physical Boundaries

The immersive nature of OneVerse aims to provide users with a unique, engaging experience that closely mimics the familiar environment of a physical branch. Users can explore the lounge using a fully customizable avatar and interact with agents just as they would in a traditional branch.

This groundbreaking initiative is accessible through Aditya Birla Capital’s website, mobile app, and, uniquely, through the Oculus VR headset. By early next year, the experience will also be accessible via Apple Vision Pro, further extending the reach and convenience of this digital innovation.

The Power of Collaboration: Hexaware’s Role in OneVerse

Hexaware, a global leader in business process services and innovative technology solutions, played an instrumental role in the creation of OneVerse. Their expertise and technological prowess were essential in the development of this spatial computing experience. Ravi Vaidyanathan, President & Global Head – Financial Services at Hexaware, emphasized their privileged collaboration with Aditya Birla Capital and the unique opportunity to provide customers with this extraordinary spatial computing experience.

About Aditya Birla Capital Limited

Aditya Birla Capital Limited (“ABCL”) is the holding company for the financial services businesses of the Aditya Birla Group. With a wide-ranging portfolio encompassing Protecting, Investing, and Financing solutions, ABCL provides financial solutions to a broad customer base. With over 1,295 branches, more than 200,000 agents/channel partners, and various bank partners, ABCL operates across India, managing assets totaling approximately Rs. 3,600 billion.

ABCL is part of the globally operating Aditya Birla Group, which is in the league of Fortune 500. The group has an extraordinary force of over 140,000 employees, representing 100 nationalities, operating in 36 countries across the globe.

About Hexaware

Hexaware is a global technology and business process services company renowned for empowering enterprises worldwide to realize digital transformation at scale and speed. With 54 offices in 19 countries, Hexaware combines technology and business processes to create smiles through great people and technology.

As the world evolves, so does the financial services industry. This collaboration between Aditya Birla Capital and Hexaware embodies that evolution, demonstrating the limitless potential of the metaverse to enhance and elevate customer experiences.

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